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SEO For Family Lawyers

Search Engine Optimisation Tailored For New Zealand Family Law Firms

New Zealand’s family lawyers face a unique challenge in the ever-changing digital arena. 

While you may have a strong grasp of family law, your skills could be overlooked without a robust online presence. 

This is where SEO, or Search Engine Optimization, comes in.

No longer a tool reserved for tech giants or large corporations, SEO is essential for any professional, including family lawyers.

So, why is SEO crucial for your practice? 

It’s simple – it’s about visibility. 

By optimising your website and online content, you increase your chances of being found by potential clients.

When someone needs legal representation, in most cases they turn to a search engine, and SEO ensures you’re at the top of their search results.

Here’s where we come in: at Dominate Marketing, we specialise in SEO for family lawyers. 

As a premier SEO agency with experience working with law firms, we can help you rise above the competition and become the go-to choice for those seeking legal assistance.

Why Family Lawyers Need SEO

At Dominate Marketing, we understand the importance of SEO for your family law practice in New Zealand. 

The digital landscape is continuously evolving, and your potential clients are increasingly relying on online searches to find legal help.

By leveraging SEO, you can secure your long-term success and avoid getting lost in the sea of online information.

A well-executed SEO strategy boosts your website ranking, leading to a higher click-through rate and an increase in website traffic. 

This, in turn, amplifies the chances of potential clients contacting you. It’s a smart investment – the kind that offers substantial returns for family lawyers like you.

We are here to assist you in building a robust SEO strategy.

From link building to content marketing, we will ensure your practice stands out in a crowded market.

The Benefits Of SEO For Family Law Firms

SEO is a cost-effective solution that delivers consistent results.

Rather than pouring your budget into traditional advertising, our SEO services provide sustained growth and long-term benefits.

Building a credible online presence is crucial. 

With our SEO services, you can offer valuable content that establishes your authority, building trust with potential clients.

High rankings in search results further reinforce trust in your services.

One of the standout advantages of SEO is its measurability. We track your progress and tweak our strategies based on real data. 

This continual refinement ensures you get the most from your investment.

In simpler terms, our SEO services will transform your online presence, attracting more potential clients and building a strong, credible brand. 

SEO Vs Paid Ads

If you are considering online marketing, you may be weighing up between SEO and paid ads.

Both strategies can be utilised with success for family lawyers.

However, each have their key distinctions.

SEO is a process designed to increase your website’s rankings in organic search results. 

In contrast, paid ads involve shelling out money for ad space on search engine results pages.

Why should you consider SEO over paid ads? 

SEO is a long term strategy that ensures you don’t have to rely on an ad budget to get clients. 

Unlike paid ads, the traffic generated through SEO doesn’t cost you a cent. It’s free!

This means you are not limited to how much you have to spend, but rather how many people are searching the keywords you rank for.

The more keywords you rank for, the more traffic you get.

It’s practically unlimited.

Moreover, SEO can help establish your brand’s credibility and trustworthiness. 

However, it’s important to note that SEO isn’t a quick fix. It demands continuous effort and patience to see results. 

Paid ads are great if you want immediate results and have the budget.

However, while delivering immediate traffic, they stop the moment your budget runs out.

Knowing the strengths and weaknesses of both SEO and paid ads can guide you in making the best decision for your business. 

So, while Google Ads are certainly a good option to bring in clients and get results quickly, SEO is the best long term strategy that ensures you don’t rely on an ad budget to maintain or even grow your firm.

Where Family Lawyers Go Wrong With SEO

For someone who isn’t an expert in SEO, it can be a daunting field to try and navigate.

From complex technical website jargon to agencies who all promise the world and often fail to deliver, it can be hard to know where to start.

Consistently, we’ve seen the same few mistakes come up again and again:

Using Outdated Methods

Clinging to old methods can be detrimental to your online presence and efficacy. 

This has led many businesses, especially family lawyers, down the wrong path.

One common mistake is failing to update website content regularly. 

This is an old practice and can severely harm your SEO effectiveness. It’s vital to keep your content current and relevant to draw in your target audience.

Another common oversight isn’t optimising for mobile. With the growing number of smartphone users, not having a mobile-friendly website can set you back.

Local SEO is also crucial. If neglected, you could be missing out on potential customers in your vicinity. It’s essential to incorporate local SEO tactics to reach out to a wider audience.

Low quality, unrelated backlinks often do more harm than good, yet many SEO agencies still make them.

Quality, relevant backlinks play a pivotal role in enhancing your website’s authority and ranking potential. If overlooked, your site might lose its ranking or worse, get penalised.

Lastly, it’s paramount to stay in sync with industry trends and algorithm changes. 

If you fail to adapt, your SEO performance may plateau or even dip, or you may even get a penalty and be removed from search results all together, with little chance of recovery.

Agencies That Don't Know Or Care

The unfortunate reality is that many SEO agencies either don’t have the resources or the inclination to fully understand or implement the complex strategies required for SEO.

Many agencies are just concerned with their own profit, and are happy to take shortcuts when it comes to their clients’ websites, which can cause serious long term damage.

This is why selecting an honest agencies with a proven track record is crucial.

Black Hat SEO Methods

Some agencies may be lured into the pitfalls of black hat SEO for quick wins.

These dubious methods, such as keyword stuffing and cloaking, aim to deceive search engines for quick, yet fleeting results.

However, it’s crucial to understand that such tactics often do more harm than good. 

Search engines have the power to penalise or even ban websites that they deem to be using manipulative strategies. 

This can cause significant damage, outweighing any temporary benefits that might have been gained.

As a result, we focus on purely white hat SEO methods, enhancing user experience and producing quality content.

This approach not only leads to sustainable success but also protects your reputation.

Making an attempt to cheat the system is far from worth the risk. SEO isn’t about trickery; it’s about understanding what search engines value and delivering it consistently.

Lack of Knowledge Of the Local Market

Not knowing your local market well can lead to ineffective SEO strategies.

You might struggle to target potential clients in specific areas, use irrelevant keywords, or miss out on opportunities to collaborate with others.

There’s also the risk of ignoring certain directories that can increase your visibility.

Furthermore, without sound knowledge of your local market, creating content that appeals to your target audience becomes challenging. 

This problem often stems from not analysing your target audience properly.

Understanding your local market goes beyond geography.

It’s about getting a good grasp of the dynamics, the community, and the unique requirements of potential customers in these areas. 

Ignorance can hold back your SEO efforts.

Parts Of A Successful Dental SEO Campaign

Local SEO

Local SEO is a tool that can help you stand out among your competitors in New Zealand.

A crucial part of successful Local SEO is setting up a Google Business Profile.

This allows your business to show up in local search results and Google Maps, making it easier for potential customers to find you.

Another key factor is maintaining consistency in your business’ Name, Address, and Phone number (NAP) across all online directories. 

This helps search engines recognise your business and improves your chances of ranking higher in local search results.

Local citations also play a significant role in Local SEO. These are instances where your NAP is mentioned on other websites. The more quality citations you have, the better your local search engine ranking.

Reviews are another critical component of Local SEO. We encourage you to motivate your satisfied clients to leave positive reviews on your Google Business Profile. These reviews can significantly improve your online reputation and visibility.

Lastly, updating your content regularly with local keywords and phrases helps you stay relevant and visible in local searches, attracting potential clients in your specific geographic areas.

Technical SEO & Onpage SEO

Technical SEO is all about fine-tuning your website’s structure to make it easy for search engine bots to navigate. 

From improving the speed of your site to ensuring it’s mobile-friendly, we focus on creating an efficient, user-friendly design that aligns with current SEO trends. 

This process ensures your site gets indexed correctly by search engines, a critical step to improving your online visibility.

On-page SEO, meanwhile, refers to the optimisation of individual web pages. 

This involves adjusting content and meta tags and using internal links intelligently. 

By aligning your content with targeted keywords, you’ll not only boost your search engine ranking but also provide a smooth user experience. 

The combination of technical and on-page SEO can significantly amplify your website’s visibility and ranking. 

This increased visibility leads to more organic traffic and, consequently, more potential client inquiries. 



One of the most vital aspects of successful SEO is backlinking.

The importance of backlinking lies in its ability to enhance your site’s credibility.

How does this work? 

When other reputable sites link back to your content, it’s like a vote of confidence in your favour, making your site more noticeable to potential customers.

Our approach to backlinks is straightforward yet effective. 

We offer services such as:

  • Guest Posting: We secure opportunities for you to guest post on credible sites, providing a platform to share your expertise and gain valuable backlinks.
  • Content Creation: We help you create top-notch, shareable content that naturally attracts backlinks due to its inherent value.
  • Industry Relations: We assist in building robust relationships with relevant industry websites. It’s not just about linking; it’s about creating meaningful connections that benefit both parties.
  • Quality Backlinks: We continuously strive to gain and retain high-quality backlinks, ensuring your website maintains its credibility and ranking.
  • Backlink Outreach: We reach out to pertinent sites in a tailored manner, enhancing the likelihood of securing valuable backlinks.

Ongoing Content Strategy

We believe in offering a bespoke content strategy is critical to the success of your SEO campaign.

Our approach involves meticulous content planning and continuous creation. 

We focus on crafting top-notch, relevant content that resonates with your target market. 

We don’t just fill up pages with words; we use keyword research to pinpoint hot topics that your potential customers are searching for.

This helps you to rank for more keywords, establishes trust with potential clients and establishes your website as a “topical authority” in the Family Law niche on Google.

Analytics & Tracking

At Dominate Marketing, we understand the importance of data-driven decisions in propelling your SEO campaign’s success. 

That’s why we place a strong emphasis on analytics and tracking.

Our approach involves using reputable tools such as Google Analytics and Google Search Console. 

We don’t just track website traffic and keyword performance – we delve deeper. 

We monitor key metrics like engagement rate, user behaviour and conversions. 

This provides us with crucial insights and helps us tailor strategies that resonate with your potential customers.

Data analysis forms the backbone of our services. We identify areas that need improvement and optimise accordingly.

We also evaluate the results of our SEO efforts. We track the effectiveness of the various strategies we implement.

This helps us ensure that each step we take is contributing positively to your rankings and ultimately, your bottom line.

Conversion Rate Optimisation

Conversion Rate Optimisation (CRO) isn’t just a fancy term – it’s a crucial part of successful SEO efforts. 

We work to increase the proportion of your website visitors who take the action you want them to, whether that’s making an enquiry, filling out a form, or scheduling an appointment.

Why is this important? 

Because it directly influences your return on investment from SEO. 

The more conversions you get, the better your ROI.

Our approach to CRO is straightforward. We study how users interact with your website, run A/B tests to see what works best, and then tweak your site to make it as user-friendly as possible. 

Our goal is to refine the user journey, making it easy for visitors to find and click on your call-to-action buttons.

These clicks might seem small, but they’re significant. 

It’s not just about getting people to your site – it’s about getting them to take action once they’re there.

SEO Case Studies

Traffic screenshot of a law firm's SEO results

NZ Law Firm Gets 3X Increase In Organic Traffic After Website SEO Overhaul

Traffic screenshot of a law firm's SEO results

Australian Law Firm Gets 4X Increase In Organic Traffic After Website Rebuild & SEO Implementation

Plumber case study SEO

NZ Plumber Goes From 0 to 418 Users and 483 Keywords In 4 Months

Automotive blog getting 28,000 visitors per month in less than a year!

Law Firm Making $180,000+ From Google Ads

3X Organic Traffic Within 6 Months!

14X Return on Ad Spend (ROAS) from Google Ads

Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!

Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend

Want Results Like These?

What Our NZ SEO Clients Have to Say

7 reviews on
The business name says it all, Dominate Marketing. Mateja and his team are experts in their field and it is so refreshing to finally find a marketing team that actually does what they say. Mateja has revived my website and ranked it much higher in a shorter amount of time. Thank you again Mateja.
Unyte Management
Unyte Management
10/10 for Mateja. He's a pro at what he does, and there's no argument to be made there. He addressed our issue directly, offering honest and straightforward suggestions. It was a great pleasure working with him as he helped us generate more leads scaling our business even more.
Peter Fam
Peter Fam
Mateja is very good at what he does. He is efficient, helpful and his service is full of value particularly given the reasonable price. I highly recommend relying on him to elevate your business' internet presence.
Sophie Bloy
Sophie Bloy
We started working with Mateja mid 2022 and were getting around 20 leads per month through our Google ads and website in the months prior. Mateja optimized our entire website and Google Ads campaign, which resulted in an increase to over 90 leads per month without increasing our ad budget. With the increased performance we were confident to spend more money on ads and explore running ads in new practice areas which allows us to bring in even more lucrative cases for our business. We highly recommend Mateja. He is reliable, full of great ideas, and gets the results.
Kevin Magee
Kevin Magee
Outstanding, Mateja revived our non functioning website back to page 1 of google. I had approached 3 other companies but Mateja stepped up and owned it and still goes beyond our expectations. We get so many comments from customers and the leads keep growing every month. Kev@AAwreckers (1998) Ltd.
David Sweas
David Sweas
We were looking to expand our service shop and our offering, going from two lifts to four in our new facility, and we hired Mateja to build a website and run our online marketing. Our previous marketing was focused on our manufacturing operation that sells overseas, we hadn’t invested much in our local service offering at that time. Over the 12 months after engaging Mateja, we had an increase of cars in the shop to about double our previous volume, and a noteworthy change in the mix across brands that we service. Mateja has been helpful as a one-stop shop helping us to market across several different digital channels, and his proactive ideas and content generation have helped us to keep up with shifts in the market.
Kiro Mladenovik
Kiro Mladenovik
Hiring Mateja’s services was the best investment I made. He improved website functionality, increased phone calls, traffic and client visits. Very happy with his services. Highly recommended