Dominate Marketing

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SEO Expert Richmond

Want Real Results From SEO?

Welcome to Dominate Marketing, the leading Google Ads & SEO agency for businesses in Richmond, New Zealand. 

In today’s digital landscape, having a strong online presence is crucial for businesses to thrive. 

That’s where our expertise in search engine optimization (SEO) comes in. We specialise in helping businesses like yours rise above the competition and capture the attention of your target audience.

~Mateja Matic Founder of Dominate Marketing

Why Richmond Businesses Need SEO

At Dominate Marketing, we understand the importance of a strong online presence for businesses in the vibrant and competitive marketplace of Richmond, New Zealand. That’s why we offer a comprehensive range of SEO services designed to help businesses enhance their visibility and achieve sustainable growth.

In today’s digital age, consumer habits have shifted, with more and more people turning to online platforms to search for products and services. That’s where SEO comes in. 

By strategically optimising your website, you can significantly boost your visibility on major search engines like Google. This increased visibility leads to more web traffic, higher conversion rates, and ultimately, more sales.

Our team of experts at Dominate Marketing specialises in all aspects of SEO, including local SEO, technical SEO, WordPress SEO, Ecommerce SEO, and national SEO. We understand that each business has unique needs, and we tailor our services to address those needs specifically.

But it’s not just about visibility. In the highly competitive market of Richmond, a well-executed SEO strategy can give your business a competitive edge. 

By improving your search engine ranking, you can ensure that your business appears before your competitors when potential customers search for related products or services.

At Dominate Marketing, we don’t just provide SEO services. We partner with you to develop a customised strategy that aligns with your business goals and objectives. We take the time to understand your target audience, analyse your competitors, and identify the most effective keywords and strategies to drive organic traffic to your website.

How We Can Help Your Richmond Business With Our SEO Services

With our comprehensive range of SEO services, we can cater to your unique needs.

Our team of SEO experts will work closely with you, taking the time to understand your business objectives. 

We’ll then tailor an effective SEO strategy for your specific needs. Through rigorous keyword research, competitor analysis, and strategic link-building, we aim to secure top rankings for your business.

We are here to deliver results that not only meet but exceed your expectations. With Dominate Marketing, you’ll have a dedicated partner in your digital marketing journey.

Types Of SEO We Do

We offer a range of specialised SEO services that are tailored to meet your unique business needs.

Our team specialises in helping businesses attract customers in their specific geographical areas, giving you a competitive edge.

One of the key strategies we employ is thorough keyword research. We identify high-traffic, low-competition local keywords that will bring targeted traffic to your website.

We then seamlessly incorporate these keywords into your website, ensuring that search engines can easily find and rank your site for local searches.

We also understand the importance of optimising your Google My Business profile. Our team will set up and manage your profile, ensuring that all the relevant information is provided and regularly updated.

We will also guide you on how to encourage customer reviews, which play a crucial role in boosting your local rankings.

Consistency is key when it comes to local citations, and we will make sure that your business’s name, address, and phone number are consistent across all online directories.

We will also build high-quality local citations that improve your search engine rankings, making it easier for potential customers to find you in their local searches.

At Dominate Marketing, we are committed to providing comprehensive Local SEO services that deliver tangible results.

National SEO

Our National SEO services are specifically designed to optimise your website for the national marketplace, helping your brand increase its online visibility on a larger scale.

To achieve this, we focus on optimising your website’s content and keywords to align with search trends across the country.

By doing this, we ensure that your website is easily discoverable by potential customers in different regions. Additionally, we build high-quality backlinks from reputable national sources, further boosting your website’s authority and visibility in national search results.

Our team of SEO experts works tirelessly to ensure that your website ranks high in national search results. This means that when potential customers search for relevant keywords related to your business on Google, your website will appear at the top of the results, driving more organic traffic to your website.

By investing in our comprehensive National SEO solutions, you can expect to see an increase in your brand’s online exposure and reach. This, in turn, can lead to more leads, conversions, and ultimately, business growth.

WordPress SEO

With our WordPress SEO services, we focus on three key areas to maximize your site’s visibility and performance.

Firstly, we conduct thorough keyword optimisation. Our experts identify high-value keywords that are relevant to your business and target audience. We seamlessly integrate these keywords into your content, helping search engines understand the relevance and value of your website.

Secondly, we prioritise technical SEO to enhance your site’s performance. We improve site speed, ensuring your visitors have a seamless browsing experience. Additionally, we make your site mobile-friendly, as mobile optimization is crucial in today’s digital landscape.

Lastly, our content strategy is designed to boost your site’s visibility and engage your audience. We create high-quality, SEO-friendly content that resonates with your target market. By implementing a content schedule for regular updates, we ensure your website stays fresh and relevant.

Ecommerce SEO

At Dominate Marketing, we offer a comprehensive range of services to help your online store thrive. Our goal is to drive targeted traffic to your online store and boost your conversion rates.

One of the key strategies we use is keyword research. By identifying the right keywords for your products, we can ensure that your online store is visible to the right customers at the right time. We also focus on optimising your product and category pages, ensuring that they are fully optimised for search engines and user-friendly for your customers.

Technical SEO is another crucial aspect of our Ecommerce SEO services. We will optimise your website’s technical elements, such as site speed, mobile responsiveness, and URL structure, to improve its visibility on search engines. This will not only help your online store rank higher in search results but also provide a better user experience for your customers.

Our team at Dominate Marketing has extensive experience working with various Ecommerce platforms, including Shopify, Magento, and WooCommerce. We understand the unique challenges and opportunities of each platform, and we know how to leverage SEO techniques to maximise your online store’s visibility and success.

When you choose our Ecommerce SEO services, you can expect to see an increase in organic traffic, improved product rankings, and ultimately, a higher return on investment. We are committed to helping your online store reach its full potential and achieve the success it deserves.

SEO Audits

At Dominate Marketing, we understand the significance of conducting a thorough SEO audit to create an effective SEO strategy. Our comprehensive SEO audit services are designed to identify areas of improvement on your website that require attention in order to enhance your search engine rankings.

We focus on three key areas:

  • Technical Audit: Our expert team evaluates various technical aspects of your website, such as site speed, mobile-friendliness, and indexing issues. By addressing these factors, we ensure that your website performs optimally and is easily accessible to both search engines and users.
  • On-Page Audit: We analyse your website’s on-page elements, including keyword usage, meta tags, and content quality. By optimizing these elements, we help search engines understand the relevance and value of your web pages, leading to higher rankings and increased organic traffic.
  • Off-Page Audit: Our team assesses the quality of your backlinks, social media presence, and online reputation. By enhancing these off-page factors, we strengthen your website’s authority and credibility, resulting in improved search engine rankings and an increased online presence.

At Dominate Marketing, we don’t just provide you with a list of issues found during the audit. We deliver actionable insights and recommendations based on our findings. Our goal is to empower businesses like yours to improve their website’s SEO, drive more targeted traffic, and ultimately boost sales.

Parts to a Successful SEO Campaign

Keyword Research & Competitor Analysis

At Dominate Marketing, we understand the crucial role that keyword research and competitor analysis play in a successful SEO campaign. These two pillars are at the core of our services, enabling us to drive targeted traffic and boost conversions for our clients.

When it comes to keyword research, we go beyond simply identifying popular keywords. 

We delve deep into the data to uncover high-volume, low-competition keywords that will give your website a competitive edge. 

By analysing relevance and search intent, we ensure that the content we create is not only optimized for search engines but also resonates with your target audience. 

And with our comprehensive keyword tracking, we can monitor the performance of these keywords and make data-driven adjustments to maximise your visibility.

Competitor analysis is equally important in our approach. By identifying your main competitors and evaluating their strategies, we gain valuable insights into what is working in your market. 

We analyse their on-site and off-site tactics to understand how they are attracting and engaging their audience. This allows us to uncover gaps in their strategy that we can exploit to your advantage. By staying one step ahead of your competitors, we can help you dominate your industry.

In summary, our keyword research and competitor analysis services are designed to give your business a competitive edge in the online landscape. We take a strategic approach to create content that attracts and converts, while also understanding and leveraging the tactics that are working in your market.

Technical SEO

Our team of experts specialises in implementing sophisticated technical SEO strategies that are essential for a successful campaign. 

We focus on optimising your website’s infrastructure, making it easy for search engines to crawl and index your content. By enhancing your site speed and implementing clean URL structures, we ensure that your website performs at its best.

In today’s mobile-driven world, having a mobile-friendly website is crucial. That’s why we prioritise ensuring that your website is fully optimised for mobile devices. This not only improves your search engine rankings but also provides a seamless user experience for your potential customers.

At Dominate Marketing, we take website security seriously. We follow a robust security protocol to protect your site from potential threats, giving you peace of mind and enhancing your site’s credibility in the eyes of search engines. We understand the importance of trust and strive to provide a secure browsing experience for your visitors.

To make your content easily understood and categorised by search engines, we utilise schema markup. This helps search engines accurately interpret your content, leading to better visibility and higher rankings.

We believe that effective technical SEO is not just about visibility but also about creating a seamless user experience. Our goal is to help your business dominate the digital landscape by providing comprehensive technical SEO services that drive results.

On-site SEO

When it comes to boosting your online presence, on-site SEO is a crucial component that you can’t afford to overlook. With our expertise in keyword optimisation, meta descriptions, and internal linking structures, we’ll help you take your SEO campaign to the next level.

On-site SEO ecompasses a wide range of aspects including:

  • Meta titles
  • H1 headlines
  • URLs
  • Content
  • Images & alt text
  • Internal linking
  • Sitemaps
  • SSL certificates
  • Conversion rate optimisation
  • And more

At Dominate Marketing, we pride ourselves on delivering results. Our comprehensive approach to On-site SEO ensures that every aspect is thoroughly covered, leaving no stone unturned. 


In the world of successful SEO campaigns, backlinking emerges as a powerful strategy that can significantly boost your website’s credibility and visibility in search engine rankings.

Backlinks, in simple terms, are links from other websites that point to your site. They serve as digital endorsements or votes of confidence in your website’s content, and search engines like Google see them as indications of your site’s authority and relevance.

Having high-quality backlinks can have a dramatic impact on your site’s SEO performance. However, it’s important to note that not all backlinks are created equal. Links from reputable and high-authority sites hold more value than those from low-quality sites.

As the leading SEO agency we possesses the expertise to develop a robust backlinking strategy that aligns perfectly with your business goals.

SEO Content Generation

The importance of SEO content generation cannot be overstated. It is through our exceptional content that we are able to captivate both your target audience and search engines.

Our team excels at creating high-quality content that is engaging, informative, and unique. We believe that content should be more than just a vessel for keywords. It should provide value to your audience, establishing your business as a trusted source of information.

We seamlessly incorporate keywords into our content, strategically placing them in a natural and organic manner. This ensures that your website not only ranks well in search engine results but also provides a pleasant reading experience for your visitors.

At Dominate Marketing, we understand the importance of keeping your website updated. That’s why we regularly refresh your content to maintain its relevancy. We also stay on top of the latest SEO trends and best practices to ensure that your content remains optimized.

By implementing these strategies, we help your website gain visibility and increase its rank. With our SEO content generation services, you can expect your website to attract more organic traffic and reach a wider audience.

Our Proven Track Record With SEO Success

At Dominate Marketing, we have a proven track record of success in search engine optimisation (SEO), offering a comprehensive range of services to help businesses improve their online presence.

Over the years, we have achieved significant results for businesses across various industries. Our strategies have consistently ranked our clients on the first page of search results, leading to increased visibility, website traffic, and sales. Whether you’re based in Richmond or beyond, our goal is to help you reach your digital marketing objectives.

We understand that establishing authority in your niche requires skill and dedication. That’s why we have developed and implemented successful SEO campaigns that not only improve website rankings but also enhance your online reputation and credibility. 

Our clients’ success stories and positive feedback are a testament to our efficiency and effectiveness. We take pride in our transparency and integrity, providing regular performance reports to our clients to maintain their trust and confidence in our services.

Whether you’re looking to improve your website’s ranking, increase traffic, or boost conversions, Dominate Marketing is here to help. Contact us today to discuss how our SEO services can benefit your Richmond business and propel you to success in the digital landscape.

Case Studies

Automotive blog getting 28,000 visitors per month in less than a year!

3X Organic Traffic Within 6 Months!

Traffic screenshot of a law firm's SEO results

NZ Law Firm Gets 3X Increase In Organic Traffic After Website SEO Overhaul

Traffic screenshot of a plumber's SEO results

Australian Law Firm Gets 4X Increase In Organic Traffic After Website Rebuild & SEO Implementation

Traffic screenshot of a law firm's SEO results

NZ Plumber Goes From Almost 0 to 200 Users and 441 Keywords In Less Than 4 Months

14X Return on Ad Spend (ROAS) from Google Ads

Law Firm Making $180,000+ From Google Ads

Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!

Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend

Want Results Like These?

What Our SEO Clients Have to Say

7 reviews on
The business name says it all, Dominate Marketing. Mateja and his team are experts in their field and it is so refreshing to finally find a marketing team that actually does what they say. Mateja has revived my website and ranked it much higher in a shorter amount of time. Thank you again Mateja.
Unyte Management
Unyte Management
10/10 for Mateja. He's a pro at what he does, and there's no argument to be made there. He addressed our issue directly, offering honest and straightforward suggestions. It was a great pleasure working with him as he helped us generate more leads scaling our business even more.
Peter Fam
Peter Fam
Mateja is very good at what he does. He is efficient, helpful and his service is full of value particularly given the reasonable price. I highly recommend relying on him to elevate your business' internet presence.
Sophie Bloy
Sophie Bloy
We started working with Mateja mid 2022 and were getting around 20 leads per month through our Google ads and website in the months prior. Mateja optimized our entire website and Google Ads campaign, which resulted in an increase to over 90 leads per month without increasing our ad budget. With the increased performance we were confident to spend more money on ads and explore running ads in new practice areas which allows us to bring in even more lucrative cases for our business. We highly recommend Mateja. He is reliable, full of great ideas, and gets the results.
Kevin Magee
Kevin Magee
Outstanding, Mateja revived our non functioning website back to page 1 of google. I had approached 3 other companies but Mateja stepped up and owned it and still goes beyond our expectations. We get so many comments from customers and the leads keep growing every month. Kev@AAwreckers (1998) Ltd.
David Sweas
David Sweas
We were looking to expand our service shop and our offering, going from two lifts to four in our new facility, and we hired Mateja to build a website and run our online marketing. Our previous marketing was focused on our manufacturing operation that sells overseas, we hadn’t invested much in our local service offering at that time. Over the 12 months after engaging Mateja, we had an increase of cars in the shop to about double our previous volume, and a noteworthy change in the mix across brands that we service. Mateja has been helpful as a one-stop shop helping us to market across several different digital channels, and his proactive ideas and content generation have helped us to keep up with shifts in the market.
Kiro Mladenovik
Kiro Mladenovik
Hiring Mateja’s services was the best investment I made. He improved website functionality, increased phone calls, traffic and client visits. Very happy with his services. Highly recommended

SEO Services We Offer

What Exactly We Do With SEO

As an SEO agency, our primary focus is to help your business make more money with SEO.

There are 4 key parts to how we implement SEO for your business:


Before anything else, we take the time to fully research your business and your market in order to be able to best position your business for success, as well as capture the low hanging fruit for quick results.

Beyond that, we also put together a plan for how to dominate your industry over time and ensure you become the #1 name in your niche.

Once we have the plan in place, we set you up with the initial optimisation.

Typically speaking this means optimising your website (or sometimes building an entirely new website) with all the relevant on-page aspects such as meta titles, URLs, H1 headlines, writing all the content, images and so on.

This will also including setting up all necessary tracking like Google Analytics 4, Google Search Console and any other tools required.

We also create (if not already made) and optimise your Google Business Profile so that you show up in the local search results.

Initial SEO Optimisation

Conversion Rate Optimisation

In order to capitalise on all the traffic we will be getting to your website, we ensure that every page on your website is fully optimised to get as many conversions as possible.

Basically, what this means is that we set up all the pages in such a way that it encourages the most amount of people possible to buy from you.

There are many parts to this, from how the content is written to how the buttons are setup, and that’s all something we take care of.

Once everything above is done and set up, we then begin our ongoing SEO implementation which involves posting new content regularly to your website as well as making backlinks and business listings, among other things.

 Over time, this all adds up, and next thing you know you are on page 1 for all the keywords relating to your business, and your phone is ringing non-stop.

Ongoing SEO Implementation