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SEO For General Contractors

Search Engine Optimisation Tailored For New Zealand Contractors

SEO for general contractors in a great way to get a sustainable flow of leads for your business.

By smartly implementing SEO, we can help enhance your online visibility, ensuring that potential clients find you before they find your competition.

But it’s not just about having your name online; it’s about connecting with the right people – those who require your services and are ready to hire. 

Through our services at Dominate Marketing, we don’t merely aim to improve your online presence; our goal is to target the right audience.

It’s the difference between being seen by a thousand random internet users and being found by a hundred potential clients. 

We focus on quality over quantity, ensuring the traffic to your site is made up of people genuinely interested in your services.

SEO isn’t just about increasing your workload; it’s about ensuring a consistent flow of clients. 

Through targeted SEO strategies, we can help your business maintain a steady stream of projects, even during traditionally slow periods.

Why General Contractors Need SEO

SEO is the difference between being visible or invisible online. 

Imagine a potential customer searching for contractors online and your website pops up first. 

That’s the power of SEO. 

It’s not just about getting your site seen, but ensuring your services are found by the right people.

And it doesn’t stop there. A high ranking on search results builds credibility. 

When your site appears on top, it tells potential customers that you’re a solid choice.

But SEO isn’t just about rankings and credibility, it’s also about generating leads and boosting conversions. 

Picture this: visitors land on your website because they’re interested in your services, and because they found exactly what they were looking for, they turn into clients. 

That’s how SEO can fuel your business growth.

The Benefits Of SEO For Contractors

We at Dominate Marketing offer specialist SEO services tailored for general contractors in New Zealand. 

In New Zealand, where the construction and building industry is both competitive and thriving, Search Engine Optimisation offers a multitude of benefits for general contractors. 

Firstly, SEO significantly enhances online visibility and searchability. 

In an era where digital presence is crucial, appearing at the top of search engine results is paramount. 

For general contractors in New Zealand, this means when potential clients are searching for construction services, renovations, or building solutions, a well-optimised website ensures that your business is one of the first they encounter. 

This increased visibility leads to higher web traffic, which in turn translates into more enquiries and potential contracts.

Moreover, SEO is particularly beneficial in establishing and reinforcing local presence. 

By optimising for local search terms and leveraging local SEO strategies, general contractors can effectively target specific regions or cities, such as Auckland, Wellington, or Christchurch. 

This localised approach not only narrows down the competition but also appeals directly to the community they serve, fostering a sense of trust and reliability. 

Additionally, SEO can enhance the user experience of a website by making it more navigable, informative, and relevant to the user’s needs. 

This improved user experience is crucial in converting website visits into actual business engagements.

Furthermore, SEO is a cost-effective marketing strategy compared to traditional advertising methods. 

Once a robust SEO strategy is in place, it continues to drive traffic over time, offering a higher return on investment. 

This aspect is particularly beneficial for general contractors in New Zealand, where budgeting wisely and maximising resources is key to business growth and sustainability. 

By investing in SEO, general contractors not only expand their digital footprint but also lay down a foundation for long-term business success in an increasingly digital world.

SEO Vs Paid Ads

At Dominate Marketing, we focus on improving your online presence using two potent tools – SEO and Google ads

We understand these strategies differ in effectiveness.

SEO enhances your long-term online visibility by boosting your organic search rankings. Though it demands continuous effort, SEO is a valuable investment in building your online authority for the long-term.

Setting a budget is crucial, and it relies heavily on your desired outcomes.

If you wish to generate steady, lasting web traffic and boost credibility, SEO is the ideal choice. 

It takes time and consistent work, but the results are rewarding and long-lasting.

Paid ads, alternatively, are perfect for instant results. They give you control over who sees your ads and when. 

However, remember that once your budget depletes, your ads stop. 

The decision to use SEO or paid ads should be based on your unique business requirements and budget. Both methods come with benefits and drawbacks. 

A clear understanding of these can assist you in making an informed decision.

At Dominate Marketing, we guide you through these choices, providing context and explaining why each method is important to your business success.

Where General Contractors Go Wrong With SEO

Mastering SEO is no simple task. 

It’s easy to fall into common pitfalls without even realising it. 

Perhaps you’re using methods that have fallen behind the times, or maybe you’ve partnered with agencies that don’t truly understand the nuances of SEO.

Resorting to frowned-upon black hat SEO strategies can be detrimental, and underestimating your local market can also hinder your efforts.

What makes these issues especially problematic is their potential to pull your rankings down. 

But don’t worry, we’re here to guide you away from these mistakes and towards improved SEO results.

Using Outdated Methods

We’ve noticed a trend where many New Zealand general contractors are unintentionally using outdated SEO techniques.

These include sticking with traditional marketing and overlooking the essential role of website optimisation. 

This is a common pitfall that can prevent you from reaching potential clients.

Here are some misconceptions you might have:

  • Using irrelevant or seldom-searched keywords to attract your desired audience.
  • Underestimating the power of local SEO, which could result in the loss of potential clients right in your neighbourhood.
  • Overlooking the necessity of mobile optimisation in a world that’s increasingly becoming mobile-oriented.
  • Failing to update and optimise your web content regularly, making it less attractive to search engines.

Such outdated strategies can limit your online visibility and hinder your business expansion.

It’s essential to keep up with current SEO practices to stay ahead in this competitive market.

Agencies That Don't Know Or Care

Many SEO agencies are not able to deliver the results they promise.

Some just don’t care enough about their clients, and others just lack the skills to actually produce results.

The problem is that partnering with the wrong agency will not only waste your money, but your time as well.

As SEO can take months before you see results, you might not even know that your agency can’t deliver until 6-12 months into the campaign.

That’s a lot of business to be missing out on. Plus the time it will take to correct this.

This is why it’s crucial to go with an agency who knows what they are doing right at the beginning.

Black Hat SEO Tactics

Some businesses are tempted by black hat SEO methods

These are tricks might seem like a quick win, but it’s a dangerous game to play.


Because search engines like Google have rules about what you can and can’t do. 

Break these rules and you could be punished. 

This could be as severe as being taken off search results entirely. 

When that happens, your online visibility plummets and your business reputation takes a hit.

This can be very difficult if not impossible to recover from.

Instead of risking it all for a quick win, we believe in a different approach. 

We use white hat SEO methods. 

These are ethical and sustainable. We don’t cut corners. We don’t cheat. We build a robust online presence that’s designed to last, without putting your reputation or your relationship with search engines at risk.

Our approach isn’t just about doing the right thing. It’s about delivering the best results for your business. And we’ve got the expertise to make it happen.

Lack of Knowledge Of the Local Market

A strong SEO strategy begins with an in-depth understanding of your local market. 

In our experience, a lack of local market knowledge can lead to various pitfalls. 

For example, you might not reach the right audience or utilise the most effective location-specific keywords. 

You could also neglect to build valuable local backlinks or create content that doesn’t hit the mark with your local audience.

Not only that, but Google’s algorithm is specific to each region, and if you don’t know the differences, you might end up using methods that may work in one area but don’t work in yours.

That’s why having an in-depth understanding of the market you are optimising for is crucial for a successful SEO campaign.

Parts Of A Successful Dental SEO Campaign

Local SEO

Local SEO is crucial for businesses looking to capture a targeted audience in specific geographical locations. 

This not only enhances your visibility in local search results but also promotes your prominence on Google Maps.

The beauty of local SEO lies in its potential to distinguish your business from local competition. It does this by focusing on potential customers already seeking your services.

Our recommendations for boosting your general contracting business through local SEO include:

  • Prioritising your online reputation and encouraging customer reviews. Positive reviews can significantly drive local SEO rankings, making your business more visible to potential clients.
  • Harnessing industry-specific keywords and superior content. For example, if you’re a general contractor, keywords like ‘home renovation’, ‘construction services’, and ‘local builders’ can be beneficial. Combined with high-quality content, these can make your website more relevant to local searches.
  • Reducing marketing costs while amplifying brand awareness. Local SEO targets customers in your area who are more likely to engage with your business, thus offering a cost-effective marketing strategy.
  • Outdoing major industry competitors by bolstering revenue growth. With local SEO, you’re targeting an audience that’s actively looking for your services, which can lead to increased revenue.

Technical SEO & Onpage SEO

Technical SEO and on-page SEO are two vital components of any successful online strategy.

Technical SEO is all about making sure your website is in top shape for search engines. 

We focus on optimising your site’s speed, ensuring a seamless user experience, and improving crawlability. 

This involves a series of behind-the-scenes tweaks that enable search engines to crawl and index your site more efficiently. It’s not something you’ll see, but it makes a significant difference in how your site performs in search engine rankings.

On the other hand, on-page SEO is a more visible element of our strategy. 

Here, we focus on aligning your content with the keywords your potential clients are using in their searches. 

This involves fine-tuning the meta tags, URLs, and content on your site to match these keywords. 

The result is an enhanced online visibility that connects you with the right audience.


The power of backlinking in a successful SEO campaign cannot be overstated.

But it’s not just about linking your site to others; it’s about forging strong connections with high-authority, niche-relevant websites to earn organic links directing back to your site.

Here’s why backlinking is so crucial for your website:

  • Quality over Quantity: It’s not about having numerous links, but about having high-quality backlinks from respected sites. These can significantly enhance your search engine ranking, making your site more visible to potential clients.
  • Drive Targeted Traffic: Backlinking isn’t just about boosting visibility; it’s about driving the right traffic to your site. When popular, authoritative sites link to yours, their audience – who already have an interest in your industry – can follow these links to your site, increasing your potential customer base.
  • Build Trust: Backlinking helps establish your website as a trusted name in your field. It’s like receiving a vote of confidence from respected voices within your industry, which can make potential clients feel more comfortable choosing your services.
  • Lead Generation and Conversion: Backlinking isn’t just about getting people to your site; it’s about converting those visits into leads, and eventually, sales. A well-planned backlink strategy can help enhance your online reputation, making your site more appealing to potential customers.

In our SEO strategy at Dominate Marketing, we focus on these critical aspects of backlinking, ensuring that each link adds value to your site, drives the right traffic, builds trust with potential clients, and contributes to lead generation and sales.

Ongoing Content Strategy

At Dominate Marketing, we’ve seen the power of a strategic approach to content.

We understand that regular creation of high-quality content is just as vital as establishing reliable backlinks.

That’s why we focus on producing engaging content that resonates with your target audience and enhances your website’s SEO performance.

Our approach involves using specific keywords that your potential customers are likely to search for.

This strategy boosts your website’s visibility and pushes it up the search engine rankings. 

By offering a variety of formats, we cater to the diverse tastes of your audience, increasing engagement and drawing in more potential customers.

We also see the value in utilising your Google Business Profile. When fully completed, it can amplify your local visibility and attract more leads. 

Alongside this, we showcase your top projects on a case studies page. 

This strategy not only demonstrates your abilities but also inspires trust in potential clients.

Analytics & Tracking

Analytics and tracking are crucial to know what you are doing is working. 

It’s about knowing how your SEO campaign is performing and using that data to make informed decisions.

Here’s why we put such a focus on this:

  • Analytics and tracking tools let us see how users interact with your site. This isn’t just about clicks and views; it’s about understanding what’s resonating with your audience and what’s not.
  • These tools let us see where your web traffic is coming from. That means we can concentrate our efforts on the channels that are bringing you the most visitors.
  • Key metrics like organic traffic, keyword rankings, and conversion rates are all tracked. This invaluable data allows us to fine-tune your SEO strategy.
  • Data analysis helps us spot trends and opportunities. It’s like having a magnifying glass for your SEO efforts, helping us to strengthen what’s working and address any weak areas.

Conversion Rate Optimisation

Conversion Rate Optimisation (CRO) is a crucial, yet often overlooked element of any successful SEO campaign. 

The Idea of CRO is to increase the proportion of your website visitors who take the actions you want them to, such as filling out a form or calling you.

Our team dives deep into CRO best practices, analysing how your site’s users behave and running A/B tests on various elements. This approach lets us make informed changes to boost conversions.

We utilise tools like heat mapping and gather user feedback, which are key in pinpointing what’s stopping conversions. 

By examining CRO case studies, we gain insights to create engaging landing pages, enhance website navigation, and fine-tune call-to-action buttons.

With Dominate Marketing, CRO is more than just upping conversions. We aim to improve the user experience and engagement on your website. This not only attracts more visitors but also drives leads and sales.

Our services ensure that your website isn’t just visible but also effective in turning visitors into customers.

SEO Case Studies

Traffic screenshot of a law firm's SEO results

NZ Law Firm Gets 3X Increase In Organic Traffic After Website SEO Overhaul

Traffic screenshot of a law firm's SEO results

Australian Law Firm Gets 4X Increase In Organic Traffic After Website Rebuild & SEO Implementation

Plumber case study SEO

NZ Plumber Goes From 0 to 418 Users and 483 Keywords In 4 Months

Automotive blog getting 28,000 visitors per month in less than a year!

Law Firm Making $180,000+ From Google Ads

3X Organic Traffic Within 6 Months!

14X Return on Ad Spend (ROAS) from Google Ads

Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!

Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend

Want Results Like These?

What Our NZ SEO Clients Have to Say

7 reviews on
The business name says it all, Dominate Marketing. Mateja and his team are experts in their field and it is so refreshing to finally find a marketing team that actually does what they say. Mateja has revived my website and ranked it much higher in a shorter amount of time. Thank you again Mateja.
Unyte Management
Unyte Management
10/10 for Mateja. He's a pro at what he does, and there's no argument to be made there. He addressed our issue directly, offering honest and straightforward suggestions. It was a great pleasure working with him as he helped us generate more leads scaling our business even more.
Peter Fam
Peter Fam
Mateja is very good at what he does. He is efficient, helpful and his service is full of value particularly given the reasonable price. I highly recommend relying on him to elevate your business' internet presence.
Sophie Bloy
Sophie Bloy
We started working with Mateja mid 2022 and were getting around 20 leads per month through our Google ads and website in the months prior. Mateja optimized our entire website and Google Ads campaign, which resulted in an increase to over 90 leads per month without increasing our ad budget. With the increased performance we were confident to spend more money on ads and explore running ads in new practice areas which allows us to bring in even more lucrative cases for our business. We highly recommend Mateja. He is reliable, full of great ideas, and gets the results.
Kevin Magee
Kevin Magee
Outstanding, Mateja revived our non functioning website back to page 1 of google. I had approached 3 other companies but Mateja stepped up and owned it and still goes beyond our expectations. We get so many comments from customers and the leads keep growing every month. Kev@AAwreckers (1998) Ltd.
David Sweas
David Sweas
We were looking to expand our service shop and our offering, going from two lifts to four in our new facility, and we hired Mateja to build a website and run our online marketing. Our previous marketing was focused on our manufacturing operation that sells overseas, we hadn’t invested much in our local service offering at that time. Over the 12 months after engaging Mateja, we had an increase of cars in the shop to about double our previous volume, and a noteworthy change in the mix across brands that we service. Mateja has been helpful as a one-stop shop helping us to market across several different digital channels, and his proactive ideas and content generation have helped us to keep up with shifts in the market.
Kiro Mladenovik
Kiro Mladenovik
Hiring Mateja’s services was the best investment I made. He improved website functionality, increased phone calls, traffic and client visits. Very happy with his services. Highly recommended