Looking For a

Google Ads Agency In Auckland

That Can Actually Get Results?

Here's Why We're the Best Google Ads Agency In Auckland

At Dominate Marketing, we know how important Google Ads are to your business.

As the leading Google Ads agency in Auckland, we’ve used this powerful tool to help countless businesses grow their online presence, increase their revenue and put more money in their pocket.

We work with businesses from all sectors, using our extensive knowledge of the digital world and the latest Google Ads trends to create successful advertising strategies.

So, why choose us? Well, we do things differently.

We combine our innovative thinking, careful planning, and data-driven insights to create powerful advertising campaigns that really work.

Here’s what sets us apart: we don’t just make your ads visible, we make sure they’re seen by the right people. By using data-driven insights, we shape your ad campaigns to reach your target audience and generate valuable leads.

Our team is skilled in delivering high-impact advertising campaigns that will increase your online presence and fuel growth.

We know that every business is unique, so we tailor our strategies to your specific needs, ensuring your ads reach the people who matter most to your business.

In a world where digital marketing moves at lightning speed, we’re here to make sure you stay ahead of the competition.

With Dominate Marketing, your business will not just survive, but thrive in today’s digital landscape.

What Is the Purpose Of Google Ads?

At Dominate Marketing in Auckland, we specialise in Google Ads, a service designed to connect your business with the right audience online. Our aim is to showcase your brand, products or services to those potential customers who are already searching for related items on Google. By doing so, we can boost the chances of drawing in customers who are not only interested in what you offer but are also ready to buy.

We work on a pay-per-click (PPC) model with Google Ads. This means you only pay when someone actually clicks on your ad. It’s a cost-saving way to ensure your marketing budget is spent effectively, concentrating only on those who have shown a real interest in your business.

But it’s not just about saving money. We also offer detailed analysis to help you understand how your campaigns are performing. With this data, we can constantly fine-tune your strategy, improving your marketing effectiveness over time.

So why should you choose us? Because we’re not just an agency – we’re your partner. We’re here to make your business successful, ensuring every penny of your marketing budget is well-spent. As a result, you get more value for your money and a clearer path to reaching your business goals.

At Dominate Marketing, we believe in the power of Google Ads and its ability to transform your business. Let us show you how.

Is Google Ads Right For Your Auckland Business?

Every business is unique and requires a tailored approach to marketing. That’s why before doing anything, we help you determine if Google Ads is the best fit for your business.

Google Ads can be an effective part of your marketing strategy, but its success will hinge on your specific business objectives, market, target audience, and budget.

Here’s what you need to consider:

Your Business Goals: Google Ads can bolster your brand’s visibility, channel traffic to your website, and generate potential leads. If these goals mirror your business objectives, Google Ads may be well-suited to your needs.
Your Target Audience: Google Ads offers precise targeting options. If your clients are active internet users and frequent Google users, Google Ads could be an excellent way to connect with them.
Your Budget: Google Ads uses a pay-per-click model. It’s important to make sure that your business has the financial capability to invest in Google Ads without overstretching your resources.
Your Competitors: If your rivals are capitalising on Google Ads, you may risk losing out on potential business opportunities by not being on the platform.

At Dominate Marketing, we’re not just about selling services; we’re about providing solutions. If Google Ads is not the right solution for your business, we will not hesitate to tell you so.

But if it is…

We will get you the best results you’re going to get.

Factors That Go Into a Successful Google Ads Campaign

Running a successful Google Ads campaign is no small feat. It’s a careful mix of several crucial elements.

Keyword Research

The key to a successful campaign lies in thorough keyword research. This is the bedrock of our effective marketing strategies.

Firstly, we focus on ‘Keyword Relevance’. We select keywords that are closely related to your products or services, ensuring they connect with your target audience.

Next, we look at ‘Search Volume’. Although high search volume keywords can attract a lot of traffic, they can also lead to stiff competition and high cost per click. We strike a balance to get you maximum visibility without overspending.

Another crucial factor we consider is ‘Competitiveness’. We aim to identify less competitive keywords that can provide a better return on investment, saving you money in the long run.

Lastly, we prioritise ‘Long-tail Keywords’. These are more specific phrases potential customers use when they’re ready to make a purchase. These also tend to cost less. By using these, we can help draw in more customers who are ready to buy.

In simple terms, our keyword research is a balancing act between relevance, search volume, competitiveness, and specificity.

This methodical approach sets the stage for successful Google Ads campaigns. It’s not just about choosing words; it’s about choosing the right words that can make a significant difference to your business.

We will make sure your ads are put in front of the right people and bring you the highest ROI possible.

CPC - Will It Even Be Profitable?

At Dominate Marketing, we know the ins and outs of Google Ads, including a paramount aspect known as Cost Per Click, or CPC. We understand that for your business to thrive, this needs to be profitable. Let’s break it down:

CPC is what you pay every time someone clicks on your Google ads. This isn’t a fixed rate; it varies depending on a few factors like ad quality, level of competition, and your available budget.

A high CPC doesn’t guarantee a boost in profits.

Why?

Because even if people are clicking on your ad, if they’re not actually buying anything, you’re not seeing a return on your investment.

So, the trick is to find that sweet spot between enticing people to click on your ads and ensuring you’re not paying too much for each click.

In competitive markets, it is possible that the CPC will be too high to make the campaign ever profitable.

This is something that we calculate before working with you to ensure that Google Ads will work for you in the first place.

Proper Campaign Structure

A well-structured Google Ads campaign is the backbone of your online success.

Let’s break down why:

Organisation of Ad Groups: Think of each ad group as a different slice of your business. Each one should showcase a unique product or service you offer. This isn’t just about keeping things tidy. A well-structured ad group allows us to target your audience with keywords more effectively and show them ads that are more relevant to what they are searching for.
Selection of Keywords: Choosing the right keywords is like setting a table for an important guest. You want to invite the right people (quality traffic) to your website. This includes using the right match type for your specific case to get relevant traffic.
Quality Score: Did you know that Google rates the quality and relevance of your ads and keywords? This is why we aim for a high score. It’s not just a number. A higher score can result in lower advertising costs and superior ad positions.
Ad Copy: This is your chance to tell your story. Your ads need to be persuasive and link seamlessly with your keywords. We use proven headline strategies and descriptions to get the best performance from your ads.

Structuring your campaign correctly will make the difference between a successful campaign and one that “doesn’t work”.

Ads That Get a High CTR

At Dominate Marketing, we’re experts in driving impressive Click-Through Rates (CTR) on Google Ads.

We know that a good CTR isn’t achieved by luck – it’s a result of careful planning and strategic thinking.

You see, it starts with the ad copy. We don’t just write words; we craft messages that speak directly to your target market, messages that shine a spotlight on what makes your product stand out.

Then there are keywords. These aren’t just words either, they’re the bridge between what your audience wants and what you’re offering.

We don’t just throw them into the ad copy randomly; we select them carefully to match user intent.

And we don’t forget about the call to action. This isn’t just a button or a link; it’s a guide, a signpost pointing your audience to what they should do next.

We make sure it’s clear, encouraging and, most importantly, actionable.

But we don’t stop there, we continuously test and tweak, because we know that’s how we can make your Google Ads campaign even better.

We do all this and more to ensure a high CTR, which we believe is a key to the success of your Google Ads campaign.

Landing Pages & Conversion Rate Optimisation

Success in Google Ads isn’t just about high click-through rates – it’s about the entire user journey.

That’s why we focus on landing page optimisation and a solid conversion rate strategy to ensure your campaign hits the mark.

Landing Page Optimisation: We craft landing pages that are not only relevant but also concise and easy to use. We match the content with your ad copy to maintain consistency and build trust with your users, convincing them to buy from you.
User Experience: A great user experience is at the heart of what we do. We ensure your pages load quickly, are easy to navigate, and work perfectly on both desktop and mobile devices. This keeps users engaged and makes them less likely to leave your site.
Clear Call-to-Actions: We make sure your call-to-actions stand out and persuade users to take the action you want. Whether it’s signing up for a newsletter or making a purchase, we guide your users towards that goal.
Conversion Rate Optimisation: We’re not satisfied with just setting up your campaign and leaving it be. We consistently analyse and perform A/B testing to pinpoint areas that can be improved. This iterative process helps us optimise conversion rates and ensures you get the maximum return on your Google Ads investment.

Through this approach, we will not just meet, but exceed your expectations in Google Ads management.

Advanced Tactics

We believe in going an extra mile when it comes to curating successful Google Ads campaigns.

Our approach is anything but ordinary.

After 10 years of running Google Ads, we have developed a number of bespoke techniques we use to drive better results from Google Ads campaigns.

We dive deep into the nitty-gritty of targeted advertising, ensuring your business gets the attention it deserves.

We use a technique called layered targeting. This involves mixing demographic targeting with keyword targeting.

Rather than simply reaching everyone, we target a specific group of people who are more likely to be interested in your product or service.

This narrows down the audience and increases the chances of your ad being seen by the right people.

We also make the most of ad scheduling. This means we display your ads at the right times – those moments when your target audience is most likely to be browsing online.

So, whether it’s early morning coffee breaks or late-night scrolling, we aim to catch the eye of potential customers when they’re most receptive.

This also eliminates wasted ad spend showing your ads after hours when you are not there to answer the phone (particularly important for local businesses that take phone calls).

A/B testing is another important tool in our arsenal. We create several versions of the same ad and landing page and see which one the audience prefers. This isn’t a one-off process – we continually refine and adjust to ensure we’re getting the best results for your business.

Finally, we utilise ad extensions to boost your visibility. These can significantly increase click-through rates, giving your business a better chance of connecting with potential customers.

At Dominate Marketing, we’re not just about ticking boxes.

We provide a detailed, tailored and strategic approach to Google Ads, helping your business to truly dominate the market.

Our advanced tactics are designed to provide you with a comprehensive, effective and successful Google Ads campaign.

Types Of Google Ads Campaigns We Run

We offer a range of Google Ads services tailored to meet your unique business needs.

Google Search Ads

Google Search Ads are one of our core offerings here at Dominate Marketing.

These ads are a powerful tool for many businesses from local businesses to ecommerce stores, allowing you to put your website in from of people looking for what you offer.

These customers are the hottest market you could ask for, and we make sure you put your message in front of them correctly to drive more sales.

Here’s how it works.

We do a deep analysis to find the keywords your potential customers are searching when they are looking to buy.

Then we use this data to produce ads which catch their attention and get them to click, bringing them to your website.

Because we have crafted your landing pages with proven copywriting and conversion techniques to sell your product or service, a high percentage of these people will buy from you.

The result?

A Google Search Ads campaign that’s tailored to your business and your customers and brings a very high ROI.

We’re not just throwing at the wall and hoping something sticks.

We’re strategically placing the correct ad in front of the right people who are most likely to be interested in what you have to offer.

Google Shopping Ads

Google Shopping Ads are an excellent solution for ecommerce stores looking to make more sales.

These ads are specifically designed to reach potential customers who are showing interest in products similar to yours.

Secondly, they allow you to use pictures to grab the potential customers’ attention, which helps them make a quicker purchasing decision.

Thirdly, Google Shopping Ads are fully optimised for mobile devices. Considering that over 50% of web traffic is now mobile, this means you will be capitalising on your entire target market, many of whom will be on mobile devices.

With a direct approach, Google Shopping Ads often result in higher conversion rates and a lower cost per acquisition than search ads for ecommerce stores.

The 3 Core COmponents Of A Successful Google Ads Campaign

Strategy

In order to run a successful and profitable Google Ads campaign, the first thing you need to establish is a strategy that is highly likely to work right from the beginning.

You can’t just put in a bunch of keywords, close your eyes and hope for the best (you’d be amazed how many people do this).

You need to find “high intent” keywords that will be profitable to bid on and have a high likelihood of resulting in a sale.

Putting a list together of high buying intent keywords is a fundamental way to get your campaigns off to a good start.

Getting the Click

Now that you are showing your ads for keywords that are likely to bring business, you need to get these people onto your website.

That’s where the ads come in.

The ad’s job is actually not to make the sale (like most people believe), it’s actually there just to get the potential customer’s attention and get them onto your website.

This is where so many Google Ads agencies go wrong.

They only focus on the ads and completely ignore where they are sending these people.

The problem is that the website is at least 50% of the equation, which is why they get such poor results most of the time.

This is because the website is what does the selling, so if you are sending them to a page that doesn’t do this well, they will just leave and you paid for nothing.

The point of the ad is to show the right thing to the right people to get as many of them onto your website as possible.

Conversion

Now that you got the potential customer onto your website, you need to make the sale.

This is where you convince them that what you are offering is the best thing they can buy to get what they need, whether that’s a product or service.

Landing pages are an absolutely critical aspect of any Google Ads campaign, yet you’d be amazed how many Google Ads agencies don’t actually optimise landing pages for the campaign.

They are your sales pitch, your chance to throw every sales argument you have at the potential customer to get them to buy from you.

Do this right and you will be printing money.

Do it wrong and you’ll be burning money.

We Run Google Ads For:

Dentists
Ecommerce Stores
Law Firms
Plumbers
Restaurants
Shopify Stores
Travel Agencies
Automotive
Local Businesses
Small Businesses
And More!

Case Studies

14X Return on Ad Spend (ROAS) from Google Ads

Law Firm Making $180,000+ From Google Ads

Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!

Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend

Automotive blog getting 28,000 visitors per month in less than a year!

3X Organic Traffic Within 6 Months!

NZ Law Firm Gets 3X Increase In Organic Traffic After Website SEO Overhaul

Australian Law Firm Gets 4X Increase In Organic Traffic After Website Rebuild & SEO Implementation

NZ Plumber Goes From Almost 0 to 200 Users and 441 Keywords In Less Than 4 Months

Want Results Like These?

What Our NZ Clients Have to Say

    EXCELLENT  
  6 reviews on
 
 
         
   Sophie Bloy 
 
 
 
   We started working with Mateja mid 2022 and were getting around 20 leads per month through our Google ads and website in the months prior.

Mateja optimized our entire website and Google Ads campaign, which resulted in an increase to over 90 leads per month without increasing our ad budget.

With the increased performance we were confident to spend more money on ads and explore running ads in new practice areas which allows us to bring in even more lucrative cases for our business.

We highly recommend Mateja. He is reliable, full of great ideas, and gets the results.
  
 
 
       
   Kevin Magee 
 
 
 
   Outstanding, Mateja revived our non functioning website back to page 1 of google. I had approached 3 other companies but Mateja stepped up and owned it and still goes beyond our expectations. We get so many comments from customers and the leads keep growing every month. Kev@AAwreckers (1998) Ltd.
  
 
 
       
   David Sweas 
 
 
 
   We were looking to expand our service shop and our offering, going from two lifts to four in our new facility, and we hired Mateja to build a website and run our online marketing.

Our previous marketing was focused on our manufacturing operation that sells overseas, we hadn’t invested much in our local service offering at that time.

Over the 12 months after engaging Mateja, we had an increase of cars in the shop to about double our previous volume, and a noteworthy change in the mix across brands that we service.

Mateja has been helpful as a one-stop shop helping us to market across several different digital channels, and his proactive ideas and content generation have helped us to keep up with shifts in the market.
  
 
 
       
   Murray Edwards 
 
 
 
   We started working with Mateja over 3 years ago when our website dropped from page 1 of Google due to changes made by a web designer, and we couldn't get it back.

Mateja managed to not only recover our website and get the rankings back, but has since increased our traffic to 4X more than before, going from around 500 users per month to around 2000 users per month, resulting in around 400 leads per month as of the last two months.
_

Thanks a lot!
  
 
 
       
   Kiro Mladenovik 
 
 
 
   Hiring Mateja’s services was the best investment I made. He improved website functionality, increased phone calls, traffic and client visits. Very happy with his services. Highly recommended
  
 
 
       
   Gancen Ally 
 
 
 
   Dominate Marketing helped us when we first got started with our business by setting up our website and running our Google Ads ever since. Over the course of over 2 years we have consistently got a 15X return on our ad spend! Couldn't be happier with the results.
  
 
 
  
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