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Home Builder SEO

Search Engine Optimisation Tailored For New Zealand Home Builders

Are you a home builder in New Zealand seeking to get more projects?

93% of people looking to build a home start looking on a search engine.

This means if your website isn’t primed for search engines, you are losing out on a wealth of potential clients.

Enter SEO, or search engine optimisation. 

With our expert assistance, your website will rank highly in search results, catching the eye of individuals actively seeking home builders. 

We simplify this complex process, making your website more accessible and engaging for potential customers.

When you choose our SEO services, you’re not merely investing in a strategy. 

You’re investing in the future growth and success of your business.

Why Home Builders Need SEO

SEO isn’t just a buzzword; it’s a strategic tool that will enhance your online presence significantly. 

It’s primarily about making your website more visible on search engine results pages, which ensures you show up to potential customers when they go on Google looking for a home builder.

SEO isn’t simply about attracting more visitors to your website. It’s about engaging the right audience and turning them into customers. 

By selecting the right keywords and crafting relevant content, we can help you appeal to individuals who are genuinely interested in building a new home. 

This targeted approach ensures that those who land on your site are likely to be interested in what you’re offering, thus improving the likelihood of successful conversions.

Moreover, a strong SEO strategy is proven to help build credibility and trust. 

When your website appears at the top of search engine results, it sends a clear message to users that you’re a reliable and trustworthy business.

This significantly influences a potential client’s decision, giving you the edge over your competitors.

Our approach to SEO is tailor-made to suit the specific needs of your business, ensuring the highest level of relevance and effectiveness.

The Benefits Of SEO For Home Builders

By leveraging our specialist SEO services, we can enhance your online presence, making it easier for potential customers to find you in search engine results.

Think of SEO as a tool to connect with those actively seeking home building services. 

We aim to drive high-quality traffic to your website, increasing the chances of turning visitors into customers.

But, it’s not all about visibility and traffic. 

A crucial part of our SEO service is building credibility and trust for your business.

Ranking high on search engine results is more than just a digital badge of honour; it’s a signal to users that you’re a reliable and respected player in the home building industry.

In simpler terms, we want to put your business on the map and keep it there. 

With Dominate Marketing, SEO isn’t just a service. It’s a key strategy to take your business to new heights.

SEO Vs Paid Ads

You may be deciding between SEO and paid ads, each offering unique advantages and considerations. 

It’s vital to comprehend these aspects before choosing your strategy.

SEO aims to boost organic search outcomes and elevate your website’s visibility over time. 

The beauty of SEO is that it’s a cost-effective way to generate traffic. 

Not only does it offer sustainable growth, but it also bolsters your brand’s credibility and trust.

On top of that, you don’t have to rely on constantly paying for ads to ensure you get customers.

Once your website is ranking, you are not at the mercy of an ad budget.

Paid ads, however, offer instant visibility through paid positioning. This method requires a budget for ad placement and keyword bidding. 

While Google ads can give you immediate results, keep in mind that the moment your budget runs out, so do your ads. 

Moreover, users tend to trust organic search results more than paid ads, resulting in higher conversion rates overall.

Now, that’s not to say that paid ads don’t work (they certainly do, and we’ve had a lot of success with them!) but SEO is the better long term strategy which allows you to grow without having to constantly spend more.

At Dominate Marketing, we can guide you in choosing the most beneficial strategy for your business. 

Whether it’s through meticulously optimised SEO campaign or strategically placed paid ads, our expertise will help your business not just survive, but thrive in the digital landscape.

Where Home Builders Go Wrong With SEO

Unfortunately, many home builders stumble in their SEO efforts. 

This is often due to reliance on outdated practices, or partnering with agencies that fail to truly grasp their unique requirements.

Our mission is to ensure your business avoids these pitfalls. We offer tailored SEO strategies that align with your specific needs, and we take the time to understand your local market.

Here are the most common ways people do SEO wrong:

Using Outdated Methods

It’s crucial for home builders in New Zealand to stay current with SEO techniques. 

It’s all too easy to fall behind, using outdated methods that hinder your online visibility and can even lead to penalties from search engines.

A common mistake is keyword stuffing – overloading your website’s content with keywords in an attempt to manipulate your site’s ranking in search results.

Today’s advanced algorithms can easily detect this tactic, often leading to lower rankings instead.

Another overlooked area is mobile optimisation. If your site isn’t mobile-friendly, you’re likely losing out on a large audience segment as more and more people use their mobile devices for searching online.

Why is keeping up with SEO trends so important? 

It’s simple.

By not adapting to the latest SEO practices, you’re missing valuable traffic and potential business opportunities.

This puts your business at a disadvantage in the competitive digital landscape.

Agencies That Don't Know Or Care

Success with SEO relies on having a customised SEO strategy, especially for businesses like home builders in New Zealand. 

We understand that a one-size-fits-all solution simply won’t work.

Unlike other agencies, we don’t offer generic SEO solutions.

Instead, we focus on industry-specific strategies. We understand that each business is unique and needs a tailored approach to SEO. We delve into the intricacies of your industry to ensure our strategies align with your business objectives.

A key aspect often overlooked by other agencies is local SEO. This is particularly crucial for businesses such as home builders who operate within a specific locale.

Missing out on this could mean losing potential leads right in your area. At Dominate Marketing, we prioritise local SEO to help you connect with your local customer base.

We believe that understanding and prioritising your unique business requirements is vital. We don’t want you to fall into the trap of hiring agencies that lack the necessary expertise. 

At Dominate Marketing, we offer specialised SEO services tailored to your business needs. We don’t just know SEO – we live and breathe it.

Black Hat SEO Methods

Certain SEO methods can damage your website’s reputation and visibility. 

These methods, known as black hat SEO, are used by some to achieve quick results. 

They include keyword stuffing, purchasing low quality backlinks, and using invisible text, among many other things.

While they might seem tempting, they usually lead to penalties that hurt your ranking and can be impossible to recover from.

For instance, link farming and using automated programs to generate backlinks are notorious for backfiring. 

They’re seen as spam and can lead to your website being blacklisted by search engines. 

Similarly, cloaking and creating doorway pages can confuse visitors and search engines, leading to a poor user experience and lower rankings.

Even paid link schemes, though they might provide a temporary boost, come with a high price.

While these tactics may provide short-term success, their negative impact can be significant.

Search engines may penalise, or even ban, websites that employ these tactics. 

The damage caused by black hat SEO extends beyond penalties; it can harm your online standing and lessen your website’s value. This is why we strongly advise against such practices.

We believe in the power of sustainable SEO strategies. 

Our approach is to adhere strictly to search engine guidelines, which is crucial for your website’s long-term success.

We’ve found that this approach not only helps our clients grow but also ensures lasting success.

Lack of Knowledge Of the Local Market

Understanding the local market and local Google algorithm isn’t an option – it’s a necessity. 

At Dominate Marketing, we study your local market comprehensively, which aids us in selecting the most effective keywords.

This approach ensures your business resonates with your target audience.

Competition in local markets can be fierce. We understand that in order to stand out, you need to showcase your unique selling points. 

We highlight what sets your business apart from the crowd, giving you a competitive edge.

Not only that, but few people know that Google uses different algorithms for different locations.

This means that what might work in some places (America, for example), won’t necessarily work here.

Not knowing this can not only lead to poor rankings but wasted time and money.

Parts Of A Successful Dental SEO Campaign

Local SEO

By taking advantage of local SEO, you can enjoy a noticeable increase in visibility in local search results and on Google Maps.

Here’s how we can help you achieve this:

  1. Local Directories: We ensure your business information is correct and consistent across all local directories. This is an essential step in making your business more accessible to local customers.
  2. Google Business Profile: We utilise Google My Business to augment your visibility. By creating and managing your listing, we make it easier for potential customers to find and learn about your business.
  3. Customer Reviews: We know that positive online reviews can enhance your reputation. We’ll help you implement strategies to encourage your customers to leave reviews.
  4. Review Responses: Responding to reviews is just as important as getting them. We’ll help you manage your responses, addressing both positive and negative feedback professionally and swiftly.
  5. Local Keywords: We’ll identify and incorporate relevant local keywords into your website content, meta tags, and headers. This will set you apart from your competitors and make you more prominent in local searches.

Through our comprehensive local SEO services, we are committed to helping you conquer your local market.

Technical SEO & Onpage SEO

Two critical areas of SEO we focus on are technical SEO and on-page SEO

We improve your website’s speed, ensuring it’s user-friendly and easily navigable. Our experts work diligently on the backend, adjusting the structure and code to enhance its performance.

On-page SEO is another area we excel in. Here, the focus is on improving the content and elements that are visible on your webpage. 

This involves integrating specific keywords, meta tags, and providing valuable information. 

This practice is key because it makes your content more visible to search engines, which can lead to better rankings.

By focusing on both technical and on-page SEO, we offer a comprehensive approach to enhancing your online visibility. 

This isn’t just about getting your website in front of more eyes, but the right eyes – those that are likely to convert into customers.


Backlinks are a critical part of any SEO campaign.

Our expertise lies in building these links, which are essentially nods of approval from other websites to yours. 

These backlinks are crucial as they tell search engines that your content is valuable and worth ranking.

To explain this simply, imagine backlinks as a popularity contest. 

The more votes (links) you have from respected sources (high authority websites), the higher you rank in the eyes of the search engines. 

This is where our linking strategies come in, helping you secure these beneficial connections.

Our approach is centred on quality. 

Rather than seeking a large quantity of links from any source, we aim for a handful of links from reputable, relevant websites. 

It’s a bit like choosing a recommendation from a respected industry expert over several from unknown sources.

We also strive for variety in your backlink profile. This means we vary the anchor texts and seek links from diverse domains. It’s not just about quantity, but variety and quality too.

Search engines prioritise relevance and authority, which is why we always target high-quality backlinks. It’s the equivalent of getting a thumbs up from someone influential in your field.

With Dominate Marketing, you’re not just buying a service, you’re investing in a comprehensive backlink strategy. We ensure each link built is a valuable asset, contributing to the overall strength and visibility of your website. 

Ongoing Content Strategy

Fresh, engaging content is the lifeblood of an effective SEO strategy.

We work tirelessly to keep your website vibrant and relevant by regularly updating it with blog posts, articles, or even videos. 

We showcase your industry expertise, making your website a beacon for potential clients and boosting its authority.

But what’s the use of great content if no one sees it? 

That’s why we don’t just create content. 

We promote it effectively. We measure the success of each piece, allowing us to refine and improve your strategy continuously. 

This isn’t about creating content for the sake of it. It’s about creating content that delivers results.

Analytics & Tracking

We know the importance of understanding and monitoring your SEO campaign performance. 

With our expert tools and services, we can help you to do just that.

Analytics is the backbone of any successful SEO strategy. It’s not just about collecting data; rather, it’s about understanding what that data tells us about visitor behaviour. 

Are people staying on your site or leaving quickly? 

Where are they coming from? 

By analysing these key metrics, we can pinpoint areas of your SEO strategy that may need a bit of tweaking. It’s about making informed decisions for improvement, based on facts and figures.

Our approach is data-driven, focusing on user engagement, traffic sources, and conversion rates.

By closely monitoring these areas, we can optimise your SEO efforts for the best possible results.

Imagine being able to see a clear increase in organic traffic, or a boost in conversion rates, all thanks to a few strategic adjustments to your SEO.

We also utilise tracking tools, essential for measuring the success of your SEO campaign.

These tools allow us to spot trends and adjust strategies to ensure continued success.

For example, if we notice a surge in traffic from a particular source, we can capitalise on it and drive even more visitors to your site.

Analytics is crucial in SEO, not just for understanding current performance but for predicting future trends and adjusting strategies accordingly.

It provides the data necessary for refining your approach, ensuring your business achieves long-term success in search engine rankings.

Conversion Rate Optimisation

Conversion Rate Optimisation (CRO) is all about analysing and improving your website to increase the number of visitors who become a lead. It’s about making every click count.

A key part of our CRO strategy involves using specific tools to enhance crucial website elements. 

For instance, we fine-tune call-to-action buttons and optimise forms to make them more user-friendly.

By doing this, we ensure your website isn’t just attracting visitors but also encouraging them to engage and take action.

We’re not just making changes blindly, either. 

We continually test and refine your site, with the aim of driving up your conversion rate.

This not only helps to maximise the return on your SEO investment but also ensures that your website is as effective as possible.

So why is CRO important? 

Well, it’s simple. 

Increased traffic from SEO is great, but it’s not enough on its own. You need to turn that traffic into actual results – leads or sales.

That’s where CRO comes in. By following best practices in CRO, we make sure that the hard work you put into SEO pays off in tangible business outcomes.

SEO Case Studies

Traffic screenshot of a law firm's SEO results

NZ Law Firm Gets 3X Increase In Organic Traffic After Website SEO Overhaul

Traffic screenshot of a law firm's SEO results

Australian Law Firm Gets 4X Increase In Organic Traffic After Website Rebuild & SEO Implementation

Plumber case study SEO

NZ Plumber Goes From 0 to 418 Users and 483 Keywords In 4 Months

Automotive blog getting 28,000 visitors per month in less than a year!

Law Firm Making $180,000+ From Google Ads

3X Organic Traffic Within 6 Months!

14X Return on Ad Spend (ROAS) from Google Ads

Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!

Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend

Want Results Like These?

What Our NZ SEO Clients Have to Say

7 reviews on
The business name says it all, Dominate Marketing. Mateja and his team are experts in their field and it is so refreshing to finally find a marketing team that actually does what they say. Mateja has revived my website and ranked it much higher in a shorter amount of time. Thank you again Mateja.
Unyte Management
Unyte Management
10/10 for Mateja. He's a pro at what he does, and there's no argument to be made there. He addressed our issue directly, offering honest and straightforward suggestions. It was a great pleasure working with him as he helped us generate more leads scaling our business even more.
Peter Fam
Peter Fam
Mateja is very good at what he does. He is efficient, helpful and his service is full of value particularly given the reasonable price. I highly recommend relying on him to elevate your business' internet presence.
Sophie Bloy
Sophie Bloy
We started working with Mateja mid 2022 and were getting around 20 leads per month through our Google ads and website in the months prior. Mateja optimized our entire website and Google Ads campaign, which resulted in an increase to over 90 leads per month without increasing our ad budget. With the increased performance we were confident to spend more money on ads and explore running ads in new practice areas which allows us to bring in even more lucrative cases for our business. We highly recommend Mateja. He is reliable, full of great ideas, and gets the results.
Kevin Magee
Kevin Magee
Outstanding, Mateja revived our non functioning website back to page 1 of google. I had approached 3 other companies but Mateja stepped up and owned it and still goes beyond our expectations. We get so many comments from customers and the leads keep growing every month. Kev@AAwreckers (1998) Ltd.
David Sweas
David Sweas
We were looking to expand our service shop and our offering, going from two lifts to four in our new facility, and we hired Mateja to build a website and run our online marketing. Our previous marketing was focused on our manufacturing operation that sells overseas, we hadn’t invested much in our local service offering at that time. Over the 12 months after engaging Mateja, we had an increase of cars in the shop to about double our previous volume, and a noteworthy change in the mix across brands that we service. Mateja has been helpful as a one-stop shop helping us to market across several different digital channels, and his proactive ideas and content generation have helped us to keep up with shifts in the market.
Kiro Mladenovik
Kiro Mladenovik
Hiring Mateja’s services was the best investment I made. He improved website functionality, increased phone calls, traffic and client visits. Very happy with his services. Highly recommended