NZ SEO Agency

WHAT’S GOING TO HAPPEN WHEN YOU HIRE A “CHEAP” SEO AGENCY

I’m going to explain to you exactly what’s going to happen when you hire an SEO agency who doesn’t know what they are doing. Typically these are the ones who charge a few hundred dollars per month, but there are definitely more expensive agencies that also fall into this category as well.

First of all, they typically don’t actually have the skills and resources to produce good results, which is exactly why they charge so little in the first place.

As an Auckland SEO agency, we can tell you that it is literally impossible to deliver the amount of work required to get a website to rank in even a relatively competitive niche for $500 per month. 

It is simply not possible, which means the person charging that money is either working for free, eating the cost out of their own pocket, or simply not doing what the quality of work that is actually required to make it happen (Hint: more than likely the last one).

While you think you might be saving money, what actually happens is you will pay them for 6-12 months, or maybe even longer, under the premise that “SEO takes 6-12 months to see results”. 

Then 6 months rolls buy, then 12, then 18, and you are still not seeing any significant increase in business.

So you spent anywhere from $3500 – $9000 (assuming you were paying only $500 per month), but got literally nothing for it. So not only are you now down that money, but you just lost anywhere from 6-18 months as well.

Now the only way to fix this is to hire someone who does know what they are doing, which is going to cost you EVEN MORE money.

HOW TO DO SEO CORRECTLY

Now that we’ve covered what can go wrong and all the things you need to be aware of, let’s talk about how to actually do SEO correctly, why what we do works, and what kind of result you can expect.

To begin with, you first need to identify what keywords you should be going after which are likely to bring you business in both the short and long term.

These fall into two categories:

1. “Short tail keywords”, which are the ones that get the most traffic but are also the most competitive (such as “lawyer Auckland” or “car service Wellington”)
2. “Long tail keywords” which are less competitive but get less searches (things like “how much does an oil change cost” or “Can a plumber fix my drainage?”)

You want to go after keywords which are likely to bring you business, but that you also have a chance to rank for. In the beginning, you typically need to go with the less competitive, less searched keywords.

As you rank for more and more of these keywords, you will start to get traffic and over time build up what’s called “topical authority”, which is when Google considers your website relevant to a particular topic. When this happens, you will rank for practically all keywords within that topic much quicker and easier.

Basically, what you are doing is building trust with Google by showing them that you know what you are talking about, and that visitors like your site because you gave them what they were looking for. And in turn, they reward you with higher rankings.

By this point, you will already be seeing a good amount of traffic and depending on how much work you put into it usually takes between 3-9 months.

While this is happening, you will want to make sure that your website is actually converting visitors into customers.

This means doing conversion rate optimisation, which is the process of optimising the website to increase conversions.

This is also now a ranking factor which means that the higher your conversion rate, the higher you are likely to rank (double win!).

Now, in order to do this, you have to actually know what works, what to write on the page, where to put what, and how to convince the user to buy.

Unfortunately, that key component is usually what’s missing with SEO agencies, and is something that sets our service apart.

In reality, when you work with us, you are getting far more than just SEO.

You are actually getting an entire marketing strategy.

Before doing anything, we actually make a plan with you, to make sure that it’s going to:

1. Actually work
2. Be worthwhile doing
3. Be profitable for your business

Once we have established that, yes we do the SEO, but we also work on positioning your business as the best option the customer has, so that you stand out from the competition and significantly increase the amount of people who buy from you.

We do this using a combination of copywriting skills as well as our experience with what works, which allows us to write extremely high converting sales pages that both rank and get customers.

This unique combination is how you make an extremely profitable SEO strategy that works quickly and is extremely profitable.