As an Auckland SEO agency, we at Dominate Marketing specialise in SEO services to help Auckland businesses rank on Google and get more customers.
Having direct experience with local SEO in Auckland and countless successful case studies with our Auckland SEO services (see below), we are able to analyse your business, determine if search engine optimisation is right for you, and implement our SEO services to ensure you get the best results possible.
Unlike many other SEO companies, we don’t try to sell our SEO services to anyone who enquires.
Instead, we carefully analyse your business to see if our SEO services are actually the best option for you to achieve your goals.
If they are not, we will do our best to suggest the best alternative strategy for you.
But if they are, then we will ensure that you get the best results possible from search engine optimisation.
As a search engine marketing agency in Auckland, we have worked with dozens of businesses in Auckland and New Zealand wide, to not only get them to page one of Google and increase their traffic, but to get what matters most – more customers for their business.
With over a decade of experience with SEO Auckland, we know the local market and what it takes to rank and sell your services.
Speak to our SEO agency in Auckland today to get a tailor made SEO strategy for your business and get the most out of search engine optimisation!
What Is SEO?
SEO, which stands for Search Engine Optimisation, refers to the process of optimising a website in order to get it to show on page 1 of the Google Search Results.
It is a crucial aspect of digital marketing as it helps businesses get in front of customers looking for what they offer.
The process of SEO involves several strategies and techniques that help search engines understand the relevance and importance of a website’s content, thereby increasing the chances it gets shown of the first page.
How Does SEO Work?
To understand how search engine optimisation works, it is essential to have a basic understanding of how the algorithms used by search engines to rank websites work.
Search engines, such as Google, utilise complex algorithms that take into account numerous factors when determining the ranking of a website in search results. These factors include the website’s content, keywords, backlinks, user experience, and many others.
One crucial aspect of search engine optimisation is keyword optimisation. Search engines analyse the keywords present on a website to determine its relevance to a particular keyword. Websites that effectively incorporate relevant keywords throughout their content (in the correct way!) are more likely to rank higher in search results.
Another important factor in SEO is the quality and quantity of backlinks. Backlinks are links from other websites that direct users to a particular website. Search engines consider backlinks as a vote of confidence in the website’s authority and credibility. Websites with a higher number of high-quality backlinks are typically more likely to rank higher in search results.
User experience is also a significant factor in SEO, especially in recent times. Search engines aim to provide users with the most relevant and user-friendly websites. Websites that are easy to navigate, have fast loading times, and provide valuable and engaging content are more likely to rank higher in search results.
Overall, a successful SEO strategy is a multifaceted process that involves optimising various aspects of a website to improve its visibility and ranking in search results. By understanding and implementing the factors that search engines consider, businesses can enhance their online presence and attract more organic traffic to their websites.
The Different Parts Of SEO
On-Page
One important aspect of optimising a website for search engines is ensuring that the on-page elements, such as meta tags and page titles, are properly optimised.
On-page SEO refers to the practice of optimising of the website and the individual web pages in order to rank higher and earn more relevant traffic in search engines.
It involves optimising various elements on a webpage including the content, HTML source code, and structure.
Here are four key elements of on-page SEO:
- Keyword optimisation: This involves conducting keyword research and strategically placing relevant keywords in the content and meta tags.
- Content optimisation: This includes creating high-quality, informative, and engaging content that is relevant to the target audience.
- URL structure optimisation: Having a descriptive and user-friendly URL structure can improve the visibility and accessibility of a webpage.
- Meta tag optimisation: Optimising meta tags, such as the meta title and meta description, can help search engines understand the content of a webpage and improve click-through rates.
Off-Page
Off-Page SEO refers to the optimisation strategies and techniques that are implemented outside of the website itself to improve its search engine rankings and increase its online visibility, ultimately addressing the concern that optimising on-page elements alone may not be sufficient for achieving desired results.
This aspect of SEO focuses on activities that occur off the website, such as link building, social media marketing, and online reputation management.
One of the key factors in off-page optimisation is building high-quality backlinks from authoritative websites, as search engines consider these links as a vote of confidence for the website’s credibility and relevance.
Additionally, off-page SEO can also involve promoting the website through social media platforms, engaging with users, and generating buzz around the brand.
By incorporating off-page SEO techniques, businesses can enhance their online presence and attract more organic traffic to their website.
Content
Content creation is an essential aspect of any effective SEO strategy.
It plays a crucial role in improving a website’s online visibility and search engine rankings, as well as building trust in your brand and helping to catch potential customers at an earlier stage of the buying cycle.
By providing valuable and relevant information to their target audience, businesses can establish themselves as industry experts and attract organic traffic to their website.
Creating high-quality content that is optimised for search engines increases the chances of appearing in search engine results pages (SERPs) and generating organic traffic.
Well-crafted content that incorporates relevant keywords, provides useful information, and engages readers can also help businesses build credibility and trust with their audience. This, in turn, leads to increased brand awareness and customer loyalty.
Regularly updating and refreshing content is another important factor. It signals to search engines that a website is active and relevant, further improving its search engine rankings. This emphasises the importance of consistently creating and publishing new content.
Content creation is a critical component of SEO. It significantly impacts a website’s online visibility and success by attracting organic traffic, establishing credibility, and improving search engine rankings.
Google Business Profile
The Google Business Profile, often referred to as a virtual storefront, serves as an online representation of a business and provides valuable information such as contact details, opening hours, and customer reviews. This allows potential customers to gain a deeper understanding and make informed decisions about the business.
To fully comprehend the importance of a Google Business Profile, consider the following:
- Increased visibility: A well-optimised profile can significantly improve a business’s visibility on Google search results.
- Trust and credibility: Positive customer reviews and accurate information on the profile can enhance the trustworthiness and credibility of a business.
- Online reputation management: Businesses can actively monitor and respond to customer reviews, thereby managing their online reputation effectively.
- Local SEO benefits: A properly optimised Google Business Profile can boost a business’s local SEO efforts, making it easier for customers to find them in their local area.
By leveraging the power of a Google Business Profile, businesses can attract more customers and establish a strong online presence.
Citations & Business Directory Listings
Citations and business directory listings play a crucial role in establishing the trustworthiness and legitimacy of a business to Google, as well as enhancing a business’s online visibility and increasing its chances of being discovered by potential customers.
These listings provide valuable information about a business, including its name, address, phone number, and website. They act as a digital footprint, allowing search engines to verify the legitimacy and credibility of a business.
Additionally, citations and directory listings contribute to the overall SEO strategy by improving a business’s local search rankings. When a business is listed in reputable directories, it sends positive signals to search engines, indicating that the business is relevant and trustworthy.
Moreover, citations and directory listings help businesses establish their online presence, particularly in local markets. By ensuring consistent and accurate information across various directories, businesses can attract more customers and increase their online visibility.
Backlinks
Backlinks are another important part of SEO. Backlinks help to establish a website’s trust and credibility to Google.
When another website links to you, they tell Google they trust your website enough to send their users to it.
The more backlinks you can get from websites that Google considers trustworthy, the more likely your website is to rank.
Why Do Auckland Businesses Need SEO?
As we all know, Auckland is the biggest city in New Zealand, and with that comes the biggest competition. Every day new businesses are popping up in Auckland, and those businesses are your competitors.
If you want your Auckland business to thrive, you need to get in front of the thousands of potential customers who search on Google every single month.
Not only that, but SEO helps to establish the trust and credibility of a business in the eyes on users. Studies have shown the people trust businesses who are on the first page of Google far more than they trust businesses who are not.
So not only will you attract more customers, you will also build more trust which will increase the likelihood they will buy from you.
Do You Really Need An SEO Company?
Many business owners wonder if they really need an SEO company to do search engine optimisation, or can they do it themselves.
Truthfully, anyone can learn anything, and if you have the time and patience to learn SEO, you can certainly do so. It’s not black magic.
However, for most businesses, the time and effort this would require is simply not feasible. It takes years of trial and error to figure out what really works and what doesn’t.
Then you also have to consider that you are going up against businesses who do have an SEO agency, so you are competing with professionals.
Ultimately, if your focus is on growing your business, hiring an SEO agency is typically a good idea, as it will yield you the best and fastest results.
Why SEO Alone Is Not Enough
To truly succeed in the digital marketplace, businesses must go beyond the realm of just search engine optimisation and take into account additional strategies that will further increase their results.
While SEO is a crucial component of any digital marketing strategy, it does not guarantee that the users who land on the website will convert into paying customers.
Therefore, businesses need to complement their SEO efforts with other strategies such as conversion rate optimisation (CRO) that will help improve user experience, engage visitors, and ultimately increase sales.
This will ensure that all the effort you put into SEO turns into actual profit for your business, not just nice numbers on the ranking and traffic reports.
Another thing to consider is the time it takes for SEO to really bring a return.
Often, this is a 6 to 9 month period after you start the SEO campaign.
This means that you will need to survive that period and get your customers from somewhere else during that time.
This is why we often combine Google Ads with our search engine optimisation to get customers through the door quickly, while working on the SEO campaign in the background until it starts to yield results.
All this is something we will advise you on when we take a look at your business to figure out the best strategy for you.
Book a call with us now by clicking the button below:
Case Studies
Auckland Law Firm Making Extra $180,000+ From Google Ads
14X Return On Ad Spend On Google Ads
Auckland Plumber Goes From o to 850 Users In 9 Months With SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
Where Most NZ Businesses Go Wrong With SEO
LACK OF STRATEGY
They target keywords which are not going to bring in actual customers so they might even rank but it doesn’t convert into actual business.
NOT ENOUGH TRAFFIC
Many businesses (and even SEO agencies) target very low volume keywords because they are easy but they don’t bring enough traffic. So they have a bunch of #1s but no one is going to the site, and even worse no one is buying from them.
POOR CONVERSION
Getting people to your website is not enough. You must be able to convert them into customers if you want to make money.
Unfortunately, this is the crucial step that most marketing agencies and businesses overlook.
Our SEO Services INclude
Money Making Websites
The point of a website is to make you as much money as possible. This is the foundational piece of the puzzle.
We either build you a new, completely optimised website or optimise your current one to ensure that it does it’s job.
That includes everything from design to writing the content.
Search Engine Optimisation is the foundation of our system.
SEO is a longer term strategy that will ensure your business continues to grow without having to constantly increase your ad budget.
As we optimise your website to dominate more and more searches on Google, you will get exponentially more business and a higher return because you don’t pay for that traffic.
As part of the SEO process, we optimise all aspects of your website as well as off-site assets such as your Google Business Profile.
Search Engine Optimisation (SEO)
Copywriting
That Sells
There is no point of running a marketing campaign or doing SEO if people land on a website that does a bad job of selling your services or products.
As professional copywriters, we write your content based on our proven methods will that convince potential customers that you are their best solution, making them want to buy from you specifically. This gets you more sales.
We set up all tracking so that we know exactly what kind of results we are getting and can optimise accordingly. This includes phone calls, emails, form submissions, sales and any other conversion events.
This allows us to not only accurately report on the performance of your campaign every month, but also to optimise everything so that you get the best results.
What gets measured gets done, and we measure and optimise everything.
Conversion Rate Optimisation
Who We Work With
Tradies
Plumbers
And More
About Us
I’m Mateja Matic, the founder of Dominate Marketing. I have been doing SEO & Google Ads for 10 years.
In that time I have have helped over 50 service businesses in a range of niches get to page 1 of Google and grow by an average of 300% within 12 months.
If you want an SEO professional with proven results to help your business grow, book a call with me today.
