Dominate Marketing

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WordPress SEO Agency

Tailored For New Zealand WordPress Websites

Looking to get your WordPress website ranking on page 1 of Google?

We at Dominate Marketing are the leading WordPress SEO agency in New Zealand.

As experts in making WordPress websites rank, we utilise our deep-seated knowledge of WordPress and SEO strategies to boost the visibility and search ranking of your website.

Our strategic approach uses industry-leading techniques to ensure the best return on your investment.

In today’s competitive digital landscape, proficient WordPress SEO is more crucial than ever. Our skilled team uses the most effective tools to enhance your visibility to search engines and improve user engagement.

Choosing our WordPress SEO services means investing in the future growth of your business.

Our WordPress SEO Expertise

Our expertise in WordPress SEO is more than just a service.

We offer a meticulously crafted strategy designed to launch your business to the top of search rankings. Our approach is both growth-driven and strategically focused, leveraging the benefits of WordPress SEO to maximise your website’s visibility and ranking.

We utilise a combination of high-quality content and technical tools to optimise your website for search engines. Our team of NZ SEO experts excel in keyword research and optimisation, using industry-leading techniques and strategies to offer you the best WordPress SEO services.

When you partner with us, you’re investing in future growth. Our WordPress SEO services provide a robust SEO foundation that drives traffic and elevates your business. 

On top of that, we specialise in the New Zealand market, formulating personalised strategies for local businesses and dedicating our efforts to deliver tangible results.

Our WordPress SEO expertise is not just about enhancing your online presence; it’s about equipping your business with the necessary tools and strategies to thrive in a competitive digital landscape that is only going to get harder. 

Here at Dominate Marketing, we are committed to ensuring your business reaches its maximum potential through effective WordPress SEO.

Customized WordPress SEO Strategies

We pride ourselves on our unique approach to SEO, one that is firmly rooted in customization – we create strategies that are specifically tailored to meet your individual needs and goals.

Our customization doesn’t stop there, we also fully embrace and understand the specific SEO requirements and trends of our local New Zealand market.

Through our personalized strategy development process, we have been able to create numerous success stories, which have helped establish us as the leading WordPress SEO agency in the country.

Allow us to help you succeed too!

Proven Track Record of SEO Success With WordPress

At Dominate Marketing, we don’t just talk the talk, we walk the walk.

With a proven track record of success in the fiercely competitive field of WordPress SEO, we stand head and shoulders above our competitors. 

Our team of experts specialise in driving organic traffic efficiently, ensuring maximum return on investment through bespoke, growth-centric strategies.

We pride ourselves on our ability to help businesses like yours outshine their competition, standing out in the digital realm by securing higher search rankings and boosting online visibility. This is not an empty promise – the effectiveness of our approach is reflected in the tangible outcomes we have achieved for our clientele.

These triumphs are a testament to our unwavering commitment to deliver the best results, showcasing our proficiency in WordPress SEO. 

Further down the page you will find a number of case studies where we have optimised WordPress websites to rank on page 1 of Google and get a significant amount of traffic and increase their business. 

Elements of a Successful WordPress SEO Strategy

In the intensely competitive digital arena, businesses must not only possess a robust online presence but also ensure they are easily found by their target audience.

This necessitates a comprehensive understanding and strategic application of search engine optimisation (SEO) principles, particularly for those using platforms such as WordPress.

At Dominate Marketing, we know for a fact that when effectively executed, a WordPress SEO campaign can significantly enhance a website’s visibility and rankings on search engines, leading to heightened traffic and, ultimately, increased conversions.

However, in order for this to happen, the key elements of a successful SEO campaign must be effectively implemented.

Here are the key components of an effective WordPress SEO strategy:

Keyword Research & Competitor Analysis

A key component of our services is meticulous Keyword Research and Competitor Analysis. This enables us to align your business with the current market trends and opportunities in New Zealand.

Keyword Research is the cornerstone of any SEO strategy. This process involves identifying high-volume and relevant keywords that your target audience utilises to search for products or services akin to yours.

This strategic alignment is pivotal to enhancing your online visibility and drawing more organic traffic to your website.

In tandem, Competitor Analysis affords invaluable insights into the strategies that are benefiting your competitors. It enables us to comprehend their strengths and weaknesses, and utilise this knowledge to craft a more effective SEO strategy. We investigate their keyword usage, content quality, backlink profile amongst other factors.

Our team at Dominate Marketing employs advanced tools and methods to carry out comprehensive Keyword Research and Competitor Analysis. This equips us with the necessary data to devise a bespoke SEO strategy for your WordPress site, ensuring your business remains at the forefront in the ever-changing digital landscape of New Zealand.

On-Page SEO

Another vital aspect of our WordPress SEO services is On-Page SEO. This strategy is fundamental in optimising individual web pages to rank higher and earn more pertinent traffic in search engines.

On-Page SEO involves optimising both the content and HTML source code of a page. The content should be relevant, valuable, and engaging for visitors whilst the HTML source code needs to be clean and search engine friendly. Both aspects work hand in hand to enhance the page’s visibility on search engine results pages (SERPs).

The principal components of On-Page SEO include:

  • Title tags: Title tags should be unique and contain relevant keywords.
  • Meta descriptions: Meta descriptions should also be unique and contain relevant keywords.
  • Header tags: Header tags should accurately describe the content of the page.
  • Keyword usage: Keywords should be used naturally and sparingly within the content to avoid keyword stuffing.
  • Image optimisation: Using images to not only keep users’ attention, but appear as “rich content” to Google.

Technical SEO

Technical SEO plays a major role in enhancing a website’s visibility to search engines. This aspect of SEO involves optimising the backend structure and foundation of a website to facilitate search engine spiders’ crawl and index processes.

Technical SEO addresses server-side factors such as website structure, XML sitemaps, robots.txt files, website speed, mobile-friendliness, and secure sockets layer (SSL) certificates. These elements ensure your website is easily accessible, secure, and user-friendly for both visitors and search engines.

For example, an XML sitemap serves as a roadmap for search engines, enabling them to efficiently find and index all pages on your site. A robots.txt file instructs search engine bots on which pages to crawl or avoid. Similarly, website speed and mobile-friendliness significantly impact user experience, which indirectly influences your site’s search engine ranking.

Here at Dominate Marketing, we pride ourselves on providing these essential Technical SEO services to optimise your WordPress website.

Conversion Rate Optimisation

Conversion Rate Optimisation (CRO) has emerged as a critical component in maximising the effectiveness of your WordPress website.

It is a systematic process that improves your website’s user experience and interface, with the aim of increasing the percentage of visitors who complete a desired action. This could be filling out a form, purchasing a product, or any other activity that is beneficial to your business.

CRO is particularly advantageous as it capitalises on your existing traffic. It works to convert more visitors into customers without the need to increase your site’s visibility. This optimisation results in increased profitability, thereby enhancing your return on investment.

Our approach to CRO at Dominate Marketing involves understanding the user journey, implementing A/B testing, and making decisions based on data.

We analyse visitor behaviour and feedback to identify areas of friction and opportunities for improvement. We then design and implement solutions, continually testing and refining to ensure optimal performance.

Link Building

Link building, simply put, is the process of obtaining hyperlinks from other websites, directing them back to your own. This practice is a vital tool used by search engines to navigate between individual pages on the internet.

A well-executed link building strategy can substantially boost your website’s SEO performance, attracting more organic traffic and augmenting your digital presence. 

Some key components of our link building strategy include:

  • Quality over Quantity: Link building isn’t just about having the most links. It’s about procuring top-quality links from respected and pertinent websites. We employ content-based link building techniques such as guest blogging and infographics, as well as making use of niche directories and local listings for pertinent link opportunities.
  • Diversify Your Link Profile: It’s not wise to depend solely on one method of link building. We help cultivate a diverse mix of backlinks from various domains, incorporating both do-follow and no-follow links to create a natural backlink profile.
  • Monitor Your Link Profile: We regularly audit your backlinks to ensure their quality and relevance. We do this by utilising SEO tools to analyse your link profile, as well as disavowing any spammy or low-quality links that may damage your SEO.

Ongoing Content Strategy

An effective Ongoing Content Creation Strategy forms the backbone of our WordPress SEO services here at, providing a consistent, engaging and SEO-friendly digital narrative for your business.

A well-crafted content strategy not only offers value to your readers, but when done correctly, can significantly improve your site’s visibility on search engines by establishing you as a “topical authority”.

Our approach involves the regular production of high-quality content that is both relevant to your audience and optimised for search engines. 

The key is to ensure that the content is engaging, informative, and includes strategic keyword usage. This will not only attract visitors but also retain them, reducing bounce rates and increasing time spent on your site.

In addition to producing fresh content, updating and repurposing existing content is equally important in our strategy. This involves revisiting older posts and updating them with current information, new keywords, and making them more engaging for readers.

Regularly adding and updating content indicates to search engines that your site is active and provides up-to-date information, increasing your chances of ranking higher in search results.

Thus, an Ongoing Content Creation Strategy is an integral part of a successful WordPress SEO campaign that we offer at Dominate Marketing.

SEO Case Studies

Automotive blog getting 28,000 visitors per month in less than a year!

3X Organic Traffic Within 6 Months!

Traffic screenshot of a law firm's SEO results

NZ Law Firm Gets 3X Increase In Organic Traffic After Website SEO Overhaul

Traffic screenshot of a law firm's SEO results

NZ Plumber Goes From Almost 0 to 200 Users and 441 Keywords In Less Than 4 Months

Traffic screenshot of a plumber's SEO results

Australian Law Firm Gets 4X Increase In Organic Traffic After Website Rebuild & SEO Implementation

14X Return on Ad Spend (ROAS) from Google Ads

Law Firm Making $180,000+ From Google Ads

Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!

Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend

Want Results Like These?

What Our SEO Clients Have to Say

7 reviews on
The business name says it all, Dominate Marketing. Mateja and his team are experts in their field and it is so refreshing to finally find a marketing team that actually does what they say. Mateja has revived my website and ranked it much higher in a shorter amount of time. Thank you again Mateja.
Unyte Management
Unyte Management
10/10 for Mateja. He's a pro at what he does, and there's no argument to be made there. He addressed our issue directly, offering honest and straightforward suggestions. It was a great pleasure working with him as he helped us generate more leads scaling our business even more.
Peter Fam
Peter Fam
Mateja is very good at what he does. He is efficient, helpful and his service is full of value particularly given the reasonable price. I highly recommend relying on him to elevate your business' internet presence.
Sophie Bloy
Sophie Bloy
We started working with Mateja mid 2022 and were getting around 20 leads per month through our Google ads and website in the months prior. Mateja optimized our entire website and Google Ads campaign, which resulted in an increase to over 90 leads per month without increasing our ad budget. With the increased performance we were confident to spend more money on ads and explore running ads in new practice areas which allows us to bring in even more lucrative cases for our business. We highly recommend Mateja. He is reliable, full of great ideas, and gets the results.
Kevin Magee
Kevin Magee
Outstanding, Mateja revived our non functioning website back to page 1 of google. I had approached 3 other companies but Mateja stepped up and owned it and still goes beyond our expectations. We get so many comments from customers and the leads keep growing every month. Kev@AAwreckers (1998) Ltd.
David Sweas
David Sweas
We were looking to expand our service shop and our offering, going from two lifts to four in our new facility, and we hired Mateja to build a website and run our online marketing. Our previous marketing was focused on our manufacturing operation that sells overseas, we hadn’t invested much in our local service offering at that time. Over the 12 months after engaging Mateja, we had an increase of cars in the shop to about double our previous volume, and a noteworthy change in the mix across brands that we service. Mateja has been helpful as a one-stop shop helping us to market across several different digital channels, and his proactive ideas and content generation have helped us to keep up with shifts in the market.
Kiro Mladenovik
Kiro Mladenovik
Hiring Mateja’s services was the best investment I made. He improved website functionality, increased phone calls, traffic and client visits. Very happy with his services. Highly recommended