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SEO For Electrical Contractors

Search Engine Optimisation Tailored For New Zealand Electricians

Are you an electrical company looking to get more work?

We understand that standing out online can feel like finding a small needle in a huge haystack. 

You’re an expert electrician in New Zealand, but how can you ensure your services are easily discovered in the vast digital marketplace? 

This is where our SEO services come into play.

Search Engine Optimization, known as SEO, is a powerful tool in your online marketing arsenal.

It’s the key to making your business noticeable to those who require your specialist skills.

Our SEO strategies at Dominate Marketing are tailored to your business needs. 

We focus on delivering increased visibility, attracting more potential customers, and ultimately, driving more bookings for your services. 

With our professional help, you’ll no longer remain hidden in the digital crowd.

Instead, you will dominate the online marketplace where people search for the services you offer.

Why Electrical Companies Need SEO

SEO services can elevate your online visibility, making it easier for potential clients to find your business when they’re searching for electrical services. 

This isn’t just about creating a slick website; it’s about generating leads and securing inbound enquiries from Google to expand your operations.

The reach of SEO is significant.

It can help you tap into a larger audience across New Zealand. 

To outshine your rivals and attract more clients, your business needs a high Google ranking. 

Our tailored SEO services can guarantee this. We design strategies that not only attract potential customers but also generate traffic to your website.

Local SEO is essential for your electrical business. 

Our services can help you top the search results, connect with local customers and increase the demand for your services.

Think about it this way: the higher you rank, the more likely potential clients will prefer you over your competitors.

In the digital age, SEO isn’t just a tool, it’s a necessity. 

The Benefits Of SEO For Electricians

We offer finely-tuned SEO services that can propel your electrical business to new heights in New Zealand’s digital landscape.

Our services aren’t just about raising your online profile, but about connecting you with customers who are actively seeking your expertise.

We’re here to show you that the benefits of SEO are tangible and directly contribute to your business growth. 

For instance, a well-optimised website doesn’t just draw more traffic but attracts quality leads – people who genuinely need an electrician and are ready to book your services.

Moreover, our SEO services help to refine your website’s user experience.

This means making your site straightforward to navigate, so potential customers find it easy to reach out to you.

This improved usability can translate into more bookings and, in turn, increased revenue for your business.

But we don’t expect you to just take our word for it. 

One of the key advantages of SEO is its measurability. 

We provide clear, understandable reports that show you exactly how our SEO efforts are benefiting your business. 

You’ll see firsthand the positive impact of higher visibility on search engines and the increased demand for your services.

SEO Vs Paid Ads

We understand the importance of choosing the right online strategy for your electrical business.

This often involves considering SEO and paid ads, each offering unique advantages.

SEO is a strategy designed to increase your rankings on Google and get you in front of customers organically.

This method offers sustained and long-lasting visibility for your brand. 

Be aware, though, that SEO isn’t a quick fix – it’s a strategy that builds success over time.

Google Ads, on the other hand, provides immediate visibility. 

It involves paying for ad placements on search engines or other websites, with the goal of reaching specific audiences. 

This route can generate quick traffic and leads, ideal if your business needs a swift boost. 

However, keep in mind that paid ads require continuous investment and stop when your budget runs out.

So, while they certainly do work and have their place, SEO is the best long term strategy, allowing you to continuously grow without having to rely on spending more and more money.

At Dominate Marketing, we can guide you on the best approach for your business. 

Whether it’s through carefully crafted SEO strategies, targeted paid ads, or a combination of both, we’re here to help your business thrive online.

Where Electricians Go Wrong With SEO

It can be a real struggle trying to understand what you need to do to optimise your website. 

We know it’s easy to use the services of companies that don’t take the time to get to grips with your specific needs.

Some even resort to unsavoury SEO tactics. 

Here are the most common pitfalls when it comes to SEO:

Using Outdated Methods

Don’t let outdated SEO approaches hinder your online success. 

At Dominate Marketing, we know that sticking to old techniques can lessen your digital visibility and online presence. Here are a few pitfalls to avoid:

  • Failing to refresh SEO strategies: Not updating your SEO tactics can leave your business lagging in the digital race. Keeping abreast of the latest SEO techniques isn’t a luxury, but a necessity.
  • Overreliance on old SEO techniques: While it’s important to value what’s worked in the past, it’s equally important to recognise when it’s time to move on. SEO is an ever-evolving field, and what worked even a year ago may not be effective today.
  • Non-adaptation to new SEO algorithms: SEO algorithms aren’t static. They change frequently, and businesses must adapt to stay ahead. Failing to do so can result in your website being overlooked or poorly ranked.
  • Ignoring modern SEO practices: Keeping up with contemporary SEO practices is crucial for maintaining a robust online presence. Businesses that don’t do so risk being left behind.
  • Misjudging the impact of outdated methods: Outdated SEO techniques can damage your website’s ranking potential. Don’t underestimate the potential harm they can cause.

Agencies That Don't Know Or Care

Many SEO agencies don’t fully grasp the unique needs of your industry and often resort to generic strategies, which fall short of delivering desired results.

The unfortunate truth is that most agencies care more about their own profit than getting you results.

Whether they are genuinely incompetent or just don’t care, we have heard countless stories of agencies failing to deliver the results they promised.

That’s why it’s critical to partner with an agency with a track record of success that can actually deliver.

It’s not just about the money lost, it’s the time you’ll never get back.

Black Hat SEO Methods

It can be very tempting to opt for the quick fix of black hat SEO methods

These are dubious tactics promising speedy results. However, they often cause more harm than good to your long-term online success.

For instance, keyword stuffing or cloaking might seem like a speedy route to the top of search engine rankings. But, they can actually damage your website’s visibility and reputation.

Search engines can impose severe penalties for these practices, even removing your site from their results. The implications can be far reaching, tarnishing your reputation and making it challenging to regain your standing.

Here’s why it’s essential to sidestep these so-called shortcuts: they often lead to a damaging cycle of quick fixes and penalties, which can be tough to break free from. Instead, we recommend focusing on ethical, sustainable SEO solutions. These not only safeguard your website from penalties but also help build a robust online presence.

At Dominate Marketing, we specialise in just that. We provide ethical SEO strategies for your electrician business. Our methods are designed to enhance your visibility, credibility, and long-term success in the digital landscape of New Zealand.

We believe in doing SEO the right way, ensuring steady growth rather than quick, potentially damaging results. Trust us to guide your business to online success, without resorting to harmful quick fixes.

Lack of Knowledge Of the Local Market

Understanding the local market is an integral part of successful SEO strategies.

It’s not just about avoiding unsavoury or dishonest SEO tactics – it’s about delving deeper into the market you’re operating in.

It’s also about understanding the local Google algorithm, which few people know is unique to the location.

This is where our expertise comes into play.

We conduct thorough local market research and target audience analyses to ensure your SEO strategies are tailored to your specific market.

By doing so, we help you steer clear of common pitfalls like ineffective targeting or the use of irrelevant methods which can diminish your website’s visibility.

We also help you to tap into the huge potential of local directories and partnerships.

These can be vital in increasing your online presence and reach. Additionally, we assist in crafting content that speaks to the needs of your local customers, making sure that your brand resonates with them.

To put it simply, understanding your local market isn’t just beneficial, it’s necessary for your SEO success.

Parts Of A Successful Dental SEO Campaign

Local SEO

Local SEO is a critical component of any electrical SEO campaign.

By focusing on factors such as relevance, quality, and proximity, we can propel you to the top of local search results, making you the go-to choice for potential customers.

Our local SEO strategy focuses on several key areas. Firstly, we look at optimising your H1 tags, page titles, and meta descriptions. 

This not only enhances your visibility but also improves your click-through rates, inviting potential customers to learn more about your services.

Next, we turn our attention to location-based services. We know how important it’s to establish a strong online presence in your local area. By aligning your services with specific regions, we can help you attract customers right in your backyard.

Outranking your competitors is integral to our strategy. We use proven SEO strategies to put you ahead of your local competition, ensuring your business is the first choice for customers in your area.

Finally, we believe in the power of collaboration. We’re not just any SEO company, we specialise in local search optimisation. 

By partnering with us, you’ll gain the expertise and insight needed to dominate your local market.

Technical SEO & Onpage SEO

Our expertise extends to both technical SEO and on-page SEO, two crucial parts of an effective SEO campaign.

Technical SEO refers to the behind-the-scenes factors that influence your website’s ranking in search engine results. 

For instance, the speed of your website is a core aspect of Technical SEO. If a site takes too long to load, visitors may lose interest and leave, which can hurt your ranking. 

Mobile-friendliness is another key factor as more people are accessing websites via their smartphones. We can help ensure your website is optimised for mobile. 

Other factors include structured data, which helps search engines understand your content, and crawlability, or how easy it’s for search engines to navigate your site.

Onpage SEO, on the other hand, is all about the content on your website. It’s not enough to have the right keywords – your content must be high-quality and optimised. 

We optimise your content and meta tags, or the snippets of text that describe a page’s content. Other ways to improve Onpage SEO include using strategic headings and linking to other pages on your site.

In a nutshell, SEO isn’t just about keywords. Both Technical and Onpage SEO require a well-rounded approach.


As a key part of successful SEO, Backlinks serve as a seal of approval from other websites, affirming the quality and relevance of your content.

We aim to earn you links from authoritative and relevant sites, a move that not only boosts your SEO but also cements your credibility in your industry.

We also pay careful attention to the use of diverse anchor texts, which can significantly influence how search engines perceive your content.

While many might overlook this detail, we view it as a chance to maximise the effectiveness of your backlinking strategy.

We practice honest and transparent backlink building, which steers clear of any potential penalties that could harm your SEO efforts.

In addition, we don’t just build and leave. We stay vigilant, regularly monitoring your backlinks and taking swift action to disavow any that could be detrimental to your website’s health.

Ongoing Content Strategy

Content creation is an absolutely critical part of SEO, and we take this very seriously. We’ll work with you to develop a content strategy that your target audience will connect with.

We don’t just create content for the sake of it.

We research to find out what your audience is looking for and create relevant articles, blog posts, and videos based on those needs.

This not only improves your online visibility but also builds trust with your audience.

But we don’t stop there. 

We measure how well our content is performing and make necessary adjustments. 

This way, we can ensure your content is always optimised for visibility. It’s important to remember that a successful content strategy is crucial for long-lasting SEO success.

So, why is this important? 

A strong content strategy helps to boost your ranking on search engines, making your business more visible to potential customers. 

As your visibility increases, so does your credibility and customer trust. 

And trust, as we know, is the key to customer loyalty and business growth.

At Dominate Marketing, we’re here to help you create a content strategy that works.

We provide rich, detailed, and straightforward content that your audience will love and search engines will favour.

Analytics & Tracking

Analytics and tracking are vital tools in the SEO toolkit.

They’re not just fancy buzzwords, they’re your roadmap to success in the ever-evolving online landscape.

Why are they so crucial? 

Well, these tools allow us to accurately measure the impact of your SEO efforts. 

We can track website visits, observe how users interact with your site, and see which keywords are performing best.

But it doesn’t stop there.

We also track conversions so that we can see if a customer filled in a form or made a call. This gives us a clear picture of what’s working and what’s not.

By using these tools, we can identify both the strengths and areas for improvement in your SEO approach. This comprehensive view of your SEO performance is invaluable for continuously adjusting and refining your strategy.

Conversion Rate Optimisation

We understand the importance of not just driving traffic to your website, but also converting that traffic into tangible sales. 

This is where our Conversion Rate Optimisation (CRO) service steps in. 

This process aims to increase the percentage of your website visitors who engage with your site in a meaningful way – whether that’s filling out a form, calling, or otherwise getting in contact about your services.

Our approach to CRO is thorough and meticulous. 

We conduct a comprehensive analysis of your user experience, identifying areas for improvement. 

Then, we perform A/B testing on various website elements such as headlines, forms, and call-to-action buttons. 

The purpose of this testing is to identify what resonates best with your audience and what drives them to engage.

The modifications we make based on these findings can transform your website, making it more appealing and easier to navigate. 

This encourages conversions, which, in turn, increases sales without the need for additional traffic.

CRO isn’t a quick fix, but a continuous process of monitoring and refinement.

It’s designed to ensure your website always performs at its best, offering maximum return on your SEO investment. 

This is why we at Dominate Marketing prioritise CRO in our comprehensive SEO services, helping you make the most of your online presence.

SEO Case Studies

Traffic screenshot of a law firm's SEO results

NZ Law Firm Gets 3X Increase In Organic Traffic After Website SEO Overhaul

Traffic screenshot of a law firm's SEO results

Australian Law Firm Gets 4X Increase In Organic Traffic After Website Rebuild & SEO Implementation

Plumber case study SEO

NZ Plumber Goes From 0 to 418 Users and 483 Keywords In 4 Months

Automotive blog getting 28,000 visitors per month in less than a year!

Law Firm Making $180,000+ From Google Ads

3X Organic Traffic Within 6 Months!

14X Return on Ad Spend (ROAS) from Google Ads

Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!

Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend

Want Results Like These?

What Our NZ SEO Clients Have to Say

7 reviews on
The business name says it all, Dominate Marketing. Mateja and his team are experts in their field and it is so refreshing to finally find a marketing team that actually does what they say. Mateja has revived my website and ranked it much higher in a shorter amount of time. Thank you again Mateja.
Unyte Management
Unyte Management
10/10 for Mateja. He's a pro at what he does, and there's no argument to be made there. He addressed our issue directly, offering honest and straightforward suggestions. It was a great pleasure working with him as he helped us generate more leads scaling our business even more.
Peter Fam
Peter Fam
Mateja is very good at what he does. He is efficient, helpful and his service is full of value particularly given the reasonable price. I highly recommend relying on him to elevate your business' internet presence.
Sophie Bloy
Sophie Bloy
We started working with Mateja mid 2022 and were getting around 20 leads per month through our Google ads and website in the months prior. Mateja optimized our entire website and Google Ads campaign, which resulted in an increase to over 90 leads per month without increasing our ad budget. With the increased performance we were confident to spend more money on ads and explore running ads in new practice areas which allows us to bring in even more lucrative cases for our business. We highly recommend Mateja. He is reliable, full of great ideas, and gets the results.
Kevin Magee
Kevin Magee
Outstanding, Mateja revived our non functioning website back to page 1 of google. I had approached 3 other companies but Mateja stepped up and owned it and still goes beyond our expectations. We get so many comments from customers and the leads keep growing every month. Kev@AAwreckers (1998) Ltd.
David Sweas
David Sweas
We were looking to expand our service shop and our offering, going from two lifts to four in our new facility, and we hired Mateja to build a website and run our online marketing. Our previous marketing was focused on our manufacturing operation that sells overseas, we hadn’t invested much in our local service offering at that time. Over the 12 months after engaging Mateja, we had an increase of cars in the shop to about double our previous volume, and a noteworthy change in the mix across brands that we service. Mateja has been helpful as a one-stop shop helping us to market across several different digital channels, and his proactive ideas and content generation have helped us to keep up with shifts in the market.
Kiro Mladenovik
Kiro Mladenovik
Hiring Mateja’s services was the best investment I made. He improved website functionality, increased phone calls, traffic and client visits. Very happy with his services. Highly recommended