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SEO For HVAC Companies & Contractors In New Zealand

Looking to do SEO For Your HVAC Company?

We at Dominate Marketing specialise in helping HVAC companies get to the top of Google and get more customers.

Despite their excellent services, many HVAC businesses struggle to make their mark in the competitive online world. This is where we come in.

As SEO experts, we are here to improve your website’s rankings, get you showing up on Google to potential customers, and ultimately make more money.

Why HVAC Companies Need SEO

With over 3.4 billion internet users globally and 96.5% of customers seeking local services online, SEO can significantly boost your business’s visibility.

Our SEO services focus on enhancing your website’s accessibility and readability, making it relevant to your target audience. This not only brings opportunities for your business but also contributes to its success.

Through our bespoke HVAC SEO strategies, we will enhance your business’s organic visibility on Google. 

Why is this important? 

Because it’s been proven to be the best source of high-quality leads online.

Our focus isn’t just on improving your website visibility but also on driving sales by attracting new customers and getting them to convert. We do this by understanding your business, your customers, and your competition.

SEO is more than just a tool; it’s a potent strategy for growth. With our services, you’re not just surviving in the competitive HVAC market in New Zealand; you’re thriving. We help you to outrank your competitors and become visible for your target keywords.

Benefits Of SEO For HVAC

Investing in our HVAC SEO service provides a wealth of advantages, offering a powerful tool for your company’s growth.

Firstly, SEO can significantly magnify your online presence. This leads to a substantial increase in organic website traffic, a critical factor in generating business leads. 

The result? 

More potential customers arriving on your website. And with the right strategies, those visitors can quickly become loyal customers.

Perhaps one of the most compelling benefits of HVAC SEO is the generation of high-quality leads.

Unlike traditional advertising, which often casts a wide net, SEO targets individuals or businesses genuinely interested in your service. 

This targeted approach increases the chances of conversions, making SEO a cost-effective and efficient method for lead generation.

SEO also enhances your brand visibility, placing you ahead of your competitors on search engine rankings. The higher your ranking, the more likely customers will opt for your services instead of your competitors’. 

To illustrate, consider the scenario where a potential customer searches for ‘HVAC services’. If your company ranks high, you’re more likely to be the first choice for the customer.

SEO Vs Paid Ads

We understand you might be questioning why you should funnel your hard-earned money into SEO, when paid ads seem like a straightforward option. We’re here to demystify this for you.

SEO offers a multitude of benefits that surpass those of paid ads. For instance, it’s a cost-effective strategy. 

Unlike paid ads, which require continuous investment, SEO is an ongoing process that brings long-term results. Once you’re up in the rankings, it’s more about maintenance than constant spending.

Moreover, SEO builds trust and credibility. When your business is at the top of organic search results, it’s not because you’ve paid to be there. It’s because Google recognises your site as relevant and trustworthy. This not only improves your visibility but also has been proven to increase customers’ trust in the business.

And, while paid ads can give you a quick boost, the traffic stops when the payment does. With SEO, however, you’ll enjoy sustained traffic growth. The more optimised your site is, the more likely it’ll attract and retain visitors. This consistent traffic leads to continuously increasing conversions and sales.

Remember, SEO isn’t a one-and-done deal. It’s a strategic process that requires time, effort, and expertise. 

That’s where we come in. At Dominate Marketing, we offer tailored SEO services to ensure your website not only ranks high but also converts visits into revenue.

How to Do SEO The Right Way

Excelling at SEO isn’t achieved in a flash. 

It’s a strategic process that can propel your business to the top tiers of search engine results. 

Essentially, it’s not about cramming your content with keywords and getting a bunch of links, but rather understanding and fulfilling your audience’s search needs.

Start with thorough keyword research. Utilise SEO tools to comprehend what your potential customers are on the hunt for. Your keyword selection should encompass:

  • Broad terms associated with your services.
  • Specific terms that mirror what you offer.
  • Geographical keywords to attract local customers.

Creating high-quality, pertinent content is the next step. Weave your keywords subtly into your content. It should be:

  • Enlightening and captivating.
  • Updated frequently to retain your audience’s interest.
  • Enhanced with meta tags, headings, and URLs for superior search engine visibility.

It’s also beneficial to generate backlinks from trustworthy websites in your industry. This not only bolsters your authenticity but also elevates your ranking.

Assess your SEO performance regularly, tweaking your plan as required. It’s crucial to remember that SEO is an ongoing process, not a one-off task.

Where Most Businesses Go Wrong With SEO

SEO can be a minefield. There are many common mistakes that businesses and SEO agencies alike make, that can not only waste time and money, but also cause catastrophic results to the website.

Using Outdated Methods

In the realm of SEO, staying up-to-date is key to success. 

Relying on outdated SEO techniques could not only cause your website to appear lower in search engine rankings, but it can actually cause harm and even get your website penalised by Google.

To keep ahead in this digital race, it’s crucial to stay in tune with the latest SEO trends.

We’re here to help you avoid these pitfalls. 

We put great effort to ensure that your SEO strategies are up-to-date, enabling you to stay ahead of the competition and reach your target audience effectively. 

Agencies That Don't Know Or Care

Unfortunately, not all agencies truly comprehend or pay attention to their client’s unique needs and goals. This lack of understanding often results in ineffective SEO strategies, ill-spent time, and squandered resources.

Without specialist knowledge, agencies can mismanage campaigns and overlook valuable opportunities. These mishaps can lead to serious implications, such as outdated SEO efforts which could get your site penalised, and a disconnect with your target audience. 

It’s essential to dodge agencies that aren’t 100% on point.

Here’s why: SEO isn’t just a marketing buzzword. It’s a crucial part of your online identity that can drive traffic, increase visibility, and boost sales. If it’s mishandled, it could harm your online reputation and bottom line.

At Dominate Marketing, we take pride in getting to know our clients’ needs and goals. We use this understanding to craft effective, tailored SEO strategies that deliver real results.

Black Hat SEO Tactics

We strongly advise against using Black Hat SEO methods

These are deceptive techniques that might seem to offer a speedy lift in search engine rankings.

However, they can lead to harsh penalties and cause lasting harm to your online reputation.

Here’s why you should avoid them:

  1. Penalties: Search engines have very clear guidelines. If you break these rules, you could face penalties. In extreme cases, your website might even disappear from search results!
  2. Reputation Damage: Your company’s credibility is at risk if you employ black hat tactics. Trust, once lost, is incredibly difficult to rebuild, especially with Google.
  3. Short-term Gains, Long-term Loss: It’s true, you might see a small rise in rankings at first. But, the lasting harm to your site’s visibility and performance likely outweighs these fleeting benefits.

Instead of risking these negative outcomes, we recommend sticking to ethical SEO practices. 

With us, your success isn’t just temporary – it’s sustainable. We offer a comprehensive range of services, backed by proven white-hat SEO methods.

Lack of Knowledge Of the Local Market

We understand the importance of knowing your local market thoroughly before implementing any SEO strategies. 

Many businesses, particularly in the HVAC sector in New Zealand, dive head-first into SEO without solid local market knowledge. This approach often leads to overlooked challenges and potential missed opportunities.

For example, without understanding the local market, you may use irrelevant keywords or create content that doesn’t hit the mark with your audience. 

This lack of relevance can severely hamper your online visibility, making it difficult to attract and engage your target customers effectively.

A common pitfall is overlooking opportunities for local partnerships and collaborations. It’s not just about knowing your customers but also about understanding who you can work with locally to boost your profile and reach.

At Dominate Marketing, we make sure to avoid these common mistakes. We help businesses understand their local market in-depth before formulating effective and bespoke SEO strategies. 

The result? 

Content that resonates with your local audience, relevant keywords that boost your search engine rankings, and local partnerships that enhance your business profile.

Elements of a Successful HVAC SEO Campaign

Local SEO

At Dominate Marketing, we excel in simplifying the complex world of Local SEO, making it easier for businesses like yours to flourish. 

Our focus is on helping your website rank higher in local searches. 

Imagine a potential client searches ‘HVAC services in Auckland’, wouldn’t you want your website to be their first click?

Optimising your Google My Business profile is a key step in this process. This doesn’t just increase your visibility in search results, but also places you on the map – quite literally!

Why are citations important you ask? Consider them as virtual references, a nod to your business name, address, and phone number on other web pages. Consistency is key here. It’s like having multiple signs pointing to your shop from all directions, making you hard to miss. Plus, search engines love consistency. It makes them trust you more, enhancing your online visibility.

Reviews and ratings have the power to make or break a business. We encourage them, helping to build a strong online reputation. The more praise you receive, the more local clients you’ll attract.

Technical SEO & Onpage SEO

We specialise in Technical SEO and On-page SEO, two essential services that can significantly enhance your website’s online visibility.

Technical SEO involves fine-tuning the various technical aspects of your website, such as increasing its loading speed, ensuring its design is mobile-friendly, and organising its structure in a way that search engines can easily understand. This makes it easier for search engines to crawl and index your site, which can drive more traffic to your website.

On-page SEO, on the other hand, focuses on optimising the content of individual web pages. This includes refining meta tags and headings through careful keyword research to enhance the relevance and visibility of your site.

By employing these SEO strategies, we can help improve the online presence of your business, attract more relevant web traffic, and ultimately lead to increased sales. These methods are vital for any business looking to succeed in the digital marketing landscape.


Backlinks are an integral part of your SEO strategy. 

Backlinks – links from other websites leading back to yours – can provide a substantial boost to your online presence. This isn’t a quick fix, but a long-term strategy, demanding commitment and patience.

Consider these effective methods for acquiring quality backlinks:

  • Guest Posting: By crafting engaging content for other websites, you can include links back to your own site. This not only increases your visibility but also helps you secure valuable backlinks.
  • Influencer Marketing: Forming partnerships with influencers within your industry can lead to excellent backlinks. When they endorse your content, it’s seen by a wider audience, increasing potential backlinks.
  • Creating Shareable Content: The more valuable your content, the more likely it’s to be shared. This natural sharing leads to organic backlinks, helping to boost your online presence.

Why are these methods important? They help improve your website’s SEO ranking, making your site more discoverable to potential clients who are searching for your services. 

Moreover, backlinks from reputable sites can lend credibility to your business, enhancing your reputation in the industry.

Ongoing Content Strategy

At Dominate Marketing, we know the power of a strong content strategy. 

It’s not just about churning out articles and blog posts regularly. It’s about creating quality content that resonates with your audience and ticks all the SEO boxes.

 A good content strategy can lift your search engine rankings and engage your users more effectively.

How do we do this? 

By making sure your content is diverse, fresh, and relevant. We don’t just rely on text-based content. We mix it up with engaging videos and eye-catching infographics. 

This not only enhances your users’ experience but also draws in a broader audience, reinforcing your online presence.

Our content planning is meticulous and based on thorough keyword research. This ensures that the content we produce isn’t only engaging but also SEO-optimised. 

But it doesn’t stop there. 

We also look at ways to breathe new life into your existing content, repurposing it where possible.

A diversified and agile content strategy is crucial to your SEO success.

Analytics And Tracking

Analytics & tracking are an crucial component of any HVC SEO campaign.

Utilising tracking & Analytics allows us to delve into user behaviour, enabling us to optimise our approach for superior results.

Through the use of advanced analytic tools, we meticulously track key metrics such as organic traffic, conversion rate, click through rate and more. 

This provides us with an in-depth understanding of how users interact with your site, the content they find beneficial, and the areas where enhancements can be made. 

These metrics lay the groundwork for data-driven decision-making, ensuring that our strategies are rooted in firm empirical evidence rather than speculation.

Furthermore, the ongoing tracking of these metrics enables us to evaluate the effectiveness of our SEO strategies, making necessary amendments.

By scrutinising the performance of specific keywords and content, we are able to optimise your site for maximum visibility and engagement. 

This iterative process guarantees continual improvement and adaptation to the ever-changing search engine algorithms and user behaviour trends.

SEO Case Studies

Traffic screenshot of a law firm's SEO results

NZ Law Firm Gets 3X Increase In Organic Traffic After Website SEO Overhaul

Traffic screenshot of a law firm's SEO results

Australian Law Firm Gets 4X Increase In Organic Traffic After Website Rebuild & SEO Implementation

Law Firm Making $180,000+ From Google Ads

Automotive blog getting 28,000 visitors per month in less than a year!

3X Organic Traffic Within 6 Months!

14X Return on Ad Spend (ROAS) from Google Ads

Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!

Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend

Want Results Like These?

What Our NZ SEO Clients Have to Say

7 reviews on
The business name says it all, Dominate Marketing. Mateja and his team are experts in their field and it is so refreshing to finally find a marketing team that actually does what they say. Mateja has revived my website and ranked it much higher in a shorter amount of time. Thank you again Mateja.
Unyte Management
Unyte Management
10/10 for Mateja. He's a pro at what he does, and there's no argument to be made there. He addressed our issue directly, offering honest and straightforward suggestions. It was a great pleasure working with him as he helped us generate more leads scaling our business even more.
Peter Fam
Peter Fam
Mateja is very good at what he does. He is efficient, helpful and his service is full of value particularly given the reasonable price. I highly recommend relying on him to elevate your business' internet presence.
Sophie Bloy
Sophie Bloy
We started working with Mateja mid 2022 and were getting around 20 leads per month through our Google ads and website in the months prior. Mateja optimized our entire website and Google Ads campaign, which resulted in an increase to over 90 leads per month without increasing our ad budget. With the increased performance we were confident to spend more money on ads and explore running ads in new practice areas which allows us to bring in even more lucrative cases for our business. We highly recommend Mateja. He is reliable, full of great ideas, and gets the results.
Kevin Magee
Kevin Magee
Outstanding, Mateja revived our non functioning website back to page 1 of google. I had approached 3 other companies but Mateja stepped up and owned it and still goes beyond our expectations. We get so many comments from customers and the leads keep growing every month. Kev@AAwreckers (1998) Ltd.
David Sweas
David Sweas
We were looking to expand our service shop and our offering, going from two lifts to four in our new facility, and we hired Mateja to build a website and run our online marketing. Our previous marketing was focused on our manufacturing operation that sells overseas, we hadn’t invested much in our local service offering at that time. Over the 12 months after engaging Mateja, we had an increase of cars in the shop to about double our previous volume, and a noteworthy change in the mix across brands that we service. Mateja has been helpful as a one-stop shop helping us to market across several different digital channels, and his proactive ideas and content generation have helped us to keep up with shifts in the market.
Kiro Mladenovik
Kiro Mladenovik
Hiring Mateja’s services was the best investment I made. He improved website functionality, increased phone calls, traffic and client visits. Very happy with his services. Highly recommended