As your go-to Shopify SEO agency in New Zealand, we take immense pride in our broad knowledge, our impressive record of proven successes, and our intimate understanding of the local market.
We’re here to provide you with customised strategies, designed to meet your unique business requirements.
Our comprehensive SEO services encompass every aspect necessary to bolster your online visibility.
It’s through this combination of elements that we’ve secured our spot as industry leaders, consistently driving results that enable our clients to flourish in the digital world.
Want to know why we’re the best? Dive into the details below and discover why our service stands head and shoulders above the rest.
Why Shopify Stores Need SEO
SEO is a powerful tool for getting more customers for any online store.
Hundreds, if not thousands of people every month are literally going to Google and searching for the very thing you are selling.
You just need to put your website in front of them.
SEO is what will get you there.
SEO offers numerous benefits for Shopify stores. Firstly, it’s a cost-effective strategy; compared to paid advertising, it provides a higher return on investment in the long term. By targeting specific keywords and phrases relevant to their products, businesses can reach their target audience more effectively without having to constantly pay for ads.
Secondly, SEO helps build brand credibility. When a store consistently appears in the top search results, it’s perceived as more trustworthy and reputable by potential customers (this is proven by real data). This perception can significantly influence purchasing decisions.
Lastly, SEO can lead to better user experience on the store’s website. This includes faster loading times, easy navigation, and mobile-friendly design, all of which contribute to higher customer satisfaction and increased sales.
Unrivalled Shopify SEO Knowledge
When it comes to Shopify, you’ll be hard-pressed to find a more knowledgeable team in Shopify SEO than ours.
We pride ourselves on our deep understanding of all aspects of SEO. These include staying up-to-date on SEO Algorithm Updates and conducting comprehensive Competitor Analysis, as well as applying advanced techniques we have developed in-house to put us (and you!) ahead of the competition.
SEO Algorithm Updates are a significant factor impacting your online store’s visibility, and consequently, its profitability. These updates can be intricate, demanding a profound understanding of SEO and its application on the Shopify platform.
Rest assured, our team remains ahead of the curve with these changes, ensuring your Shopify store stays optimised and highly visible in search engine results.
Another cornerstone of our service is Competitor Analysis. We painstakingly dissect your competitors’ SEO strategies, pinpointing their strengths and weaknesses.
This approach allows us to design a unique and potent SEO strategy for your Shopify store that not only competes but outperforms your competitors.
Our team’s deep-rooted understanding of Shopify SEO, encompassing SEO Algorithm Updates, Competitor Analysis and bespoke optimisation techniques, distinguishes us in the e-commerce field.
We hold the necessary knowledge and expertise to drive your Shopify store to the peak of search engine results and leave your competitors behind.
Our Shopify SEO Services Are Designed For THe New Zealand Market
We pride ourselves on our extensive knowledge of the vibrant New Zealand market.
Our expertise lies in crafting localised SEO strategies that speak directly to your target audience. With a deep understanding of the local market, we stay one step ahead, developing innovative SEO practices that take advantage of emerging market trends.
Our use of market trends analysis allows us to pinpoint changes in consumer behavior, market dynamics, and business environments specific to New Zealand.
This offers us valuable insights, enabling us to create effective and sustainable SEO strategies tailored to your business needs.
Our localised SEO practices are customised to meet the unique demands of the New Zealand market. We’re well aware that there’s no one-size-fits-all solution in SEO. Therefore, we prioritise crafting SEO practices that align with the local culture, language, and business norms.
In summary, our deep understanding of the New Zealand market, coupled with our skill in market trends analysis and localised SEO practices, empowers us to deliver SEO strategies that drive organic traffic, elevate conversion rates, and ultimately, enhance your profitability as a New Zealand based online store.
Elements of a Successful Shopify SEO Strategy
In the competitive landscape of ecommerce, operating a Shopify store in New Zealand demands more than just an attractive product range and an intuitive interface.
An integral component that can largely dictate the success of your online venture is a meticulously planned and well-executed SEO campaign.
These are the critical components to a success Shopify SEO campaign.
Keyword Research & Competitor Analysis
The keyword research process serves as the foundation of our SEO strategy, enabling us to understand the landscape of your industry and identify the most effective keywords to target.
Keyword Research involves identifying words and phrases that potential customers use when searching for products or services similar to yours.
By targeting these keywords in your website content, we aim to improve your site’s visibility in search engine result pages, thus driving more organic traffic to your Shopify store.
Through Competitor Analysis, we evaluate the SEO strategies employed by your top competitors. We scrutinise their use of keywords, content quality, site structure, and backlink profiles.
This analysis not only reveals their strengths and weaknesses but also uncovers opportunities for your Shopify store to outperform them.
On-Page SEO
Armed with valuable insights from our Keyword Research and Competitor Analysis, we then proceed to optimise your Shopify store through comprehensive On-Page SEO strategies.
On-Page SEO is a critical component of your overall SEO campaign; it involves optimising the webpages in your store to rank higher and earn more relevant traffic in search engines.
On-Page SEO consists of the following:
- Optimised headings & meta titles that contain your target keywords
- Quality content, ensuring that your content is original, engaging, and provides value to your customers. The information should answer search queries and include relevant keywords without keyword-stuffing.
- Optimised images to keep your readers engaged and turn your content into “rich content” in Google’s eyes.
Technical SEO
While technically part of On-Page SEO, the implementation of Technical SEO is a category of it’s own.
These strategies to further enhance your Shopify store’s visibility on search engines by ensuring your website is technically optimised.
Technical SEO refers to the process of optimising your Shopify store for the crawling and indexing phase, which can significantly impact your site’s ranking.
At Dominate Marketing, we understand the importance of ensuring that search engines can efficiently crawl, interpret, and index all your Shopify store’s pages. Our comprehensive Technical SEO strategies focus on elements such as:
- Website architecture
- Site speed
- Mobile-friendliness
- XML sitemaps
- SSL certificates
- Structured data markup
- Image alt tags
- And more
These components are crucial for ranking and are part of Google’s Core Web Vitals, which it tracks to ensure websites are performing well and giving the user a good experience.
Conversion Rate Optimisation
While not strictly part of SEO, we utilise this powerful strategy to transform your Shopify store’s website traffic into actual paying customers.
Conversion Rate Optimisation, or CRO, is a practice that focuses on improving the user experience on your website to encourage visitors to complete a desired action, such as finalising a purchase or subscribing to your newsletter.
Parts of CRO include:
1. User-Friendly Navigation: The first step in optimising your conversion rate is to ensure your website is easy to navigate. If users can’t find what they’re looking for quickly and easily, they’re likely to leave.
2. Clear Call-to-Action: A clear call-to-action (CTA) is essential. It’s the bridge between user interest and conversion, guiding visitors to take the desired action.
3. Trust Indicators: Displaying trust indicators like customer reviews, testimonials, and security badges can significantly increase the likelihood of conversion by building trust with your visitors.
Dominate Marketing’s approach to CRO is designed to ensure your Shopify store not only attracts a high volume of traffic but also converts that traffic into sales, driving business growth and success.
Link Building
Another pivotal aspect of our SEO services is link building, a strategy designed to improve your Shopify store’s visibility and ranking on search engines.
Link building involves generating high-quality backlinks from authoritative websites to your Shopify store. These backlinks signal to search engines, such as Google, that your website is a reliable source of information, thereby boosting your site’s credibility and search engine ranking.
Our team utilises a variety of techniques to secure these quality backlinks.
We craft engaging content that other sites want to link to, we engage in guest blogging on reputable platforms, and we ensure your store is listed in relevant directories.
We also monitor your backlink profile to disavow any harmful or low-quality links that can negatively affect your site’s reputation.
An effective link building campaign can significantly enhance your Shopify store’s SEO performance. When implemented correctly, this strategy not only drives more organic traffic to your site but also helps to build your brand’s online authority.
At Dominate Marketing, we understand the nuances of link building and employ proven strategies to help your Shopify store rank higher on search engines.
Ongoing Content Creation Strategy
An integral component of our SEO services at Dominate Marketing is the implementation of an ongoing content creation strategy for your Shopify store.
This strategy involves the consistent production of high-quality, relevant content that not only engages and informs your audience but also boosts your store’s visibility on search engines by turning your website into a “topical authority” in your niche, making it easier for you to rank for all keywords within that topic.
The process of crafting an effective content creation strategy revolves around three key elements:
- Keyword Research: Identifying the right keywords that are relevant to your products and used frequently by your target customers in their search queries.
- Content Generation: Regular creation of unique, informative, and engaging content that incorporates the identified keywords naturally. This could be in the form of product descriptions, blog posts, articles, or videos.
- SEO Optimisation: Ensuring that all content is optimized for SEO to enhance visibility. This includes proper use of meta tags, headers, and keyword placement.
NZ SEO Case Studies
Automotive blog getting 28,000 visitors per month in less than a year!
3X Organic Traffic Within 6 Months!
NZ Law Firm Gets 3X Increase In Organic Traffic After Website SEO Overhaul
NZ Plumber Goes From Almost 0 to 200 Users and 441 Keywords In Less Than 4 Months
Australian Law Firm Gets 4X Increase In Organic Traffic After Website Rebuild & SEO Implementation
14X Return on Ad Spend (ROAS) from Google Ads
Law Firm Making $180,000+ From Google Ads
Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!
Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend
Want Results Like These?
What Our NZ SEO Clients Have to Say
EXCELLENT6 reviews on
Sophie BloyWe started working with Mateja mid 2022 and were getting around 20 leads per month through our Google ads and website in the months prior. Mateja optimized our entire website and Google Ads campaign, which resulted in an increase to over 90 leads per month without increasing our ad budget. With the increased performance we were confident to spend more money on ads and explore running ads in new practice areas which allows us to bring in even more lucrative cases for our business. We highly recommend Mateja. He is reliable, full of great ideas, and gets the results.
Kevin MageeOutstanding, Mateja revived our non functioning website back to page 1 of google. I had approached 3 other companies but Mateja stepped up and owned it and still goes beyond our expectations. We get so many comments from customers and the leads keep growing every month. Kev@AAwreckers (1998) Ltd.
David SweasWe were looking to expand our service shop and our offering, going from two lifts to four in our new facility, and we hired Mateja to build a website and run our online marketing. Our previous marketing was focused on our manufacturing operation that sells overseas, we hadn’t invested much in our local service offering at that time. Over the 12 months after engaging Mateja, we had an increase of cars in the shop to about double our previous volume, and a noteworthy change in the mix across brands that we service. Mateja has been helpful as a one-stop shop helping us to market across several different digital channels, and his proactive ideas and content generation have helped us to keep up with shifts in the market.
Murray EdwardsWe started working with Mateja over 3 years ago when our website dropped from page 1 of Google due to changes made by a web designer, and we couldn't get it back. Mateja managed to not only recover our website and get the rankings back, but has since increased our traffic to 4X more than before, going from around 500 users per month to around 2000 users per month, resulting in around 400 leads per month as of the last two months. _ Thanks a lot!
Kiro MladenovikHiring Mateja’s services was the best investment I made. He improved website functionality, increased phone calls, traffic and client visits. Very happy with his services. Highly recommended
Gancen AllyDominate Marketing helped us when we first got started with our business by setting up our website and running our Google Ads ever since. Over the course of over 2 years we have consistently got a 15X return on our ad spend! Couldn't be happier with the results.
