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SEO For Concreting Companies

Search Engine Optimisation Tailored For New Zealand Concreters

SEO for concreting companies is critical in New Zealand for those looking to get more work.

It’s not merely about getting your name out there. 

SEO ensures your company appears prominently when potential clients look for the services you provide.

When a potential client searches for concreting services, your business should be the first they see. 

That’s what we are here to achieve for you.

Our SEO services are not just about increasing traffic to your website.

We focus on attracting the right traffic, potential clients who are actively seeking the services you offer. 

For instance, if a homeowner in Auckland is looking for a company to lay a new driveway, we make sure your business is the one they find.

At Dominate Marketing, we are here to help your concreting company maximise the benefits of SEO.

Why Concreting Contractors Need SEO

Being found online is vital for concreting companies.

Hundreds of people every day search for concreters on Google. If you want to get a piece of that pie, you need to show up in the search results.

That’s where our SEO expertise comes in. 

We help you boost your online visibility, allowing you to reach a broader market of potential clients. 

Our SEO strategy focuses on improving your website’s ranking on search engine results pages.

This isn’t just about standing out from your competitors; it’s about directing quality traffic your way. 

The better your website ranks, the more potential customers will click through, and the greater your chances of turning leads into sales.

We also recognise that a strong online presence is about more than just visibility; it’s about credibility. 

The more positive reviews and relevant information potential clients can find about your concreting business online, the more likely they’re to choose your services.

That’s why we work hard to build your online reputation, helping to foster strong customer relationships.

The Benefits Of SEO For Concreters

If you’re seeking to stand out as the go-to concreting contractor, our SEO services offer a wealth of advantages.

SEO enhances your online presence, putting your business on the map and in front of a wider audience. 

By boosting your ranking on search engine results pages, your business becomes more accessible to those who need your services.

A key feature of SEO is its ability to drive targeted traffic to your website. 

This means the visitors you attract are already interested in what you’re offering, increasing the chances of conversion.

One of the most important aspects of SEO is its potential for lead generation. 

With more relevant visitors, you can expect more leads. And if your website is designed effectively, these leads can readily become loyal customers.

Ranking high on search engine results pages is a testament to the trustworthiness and credibility of your business. 

Potential customers are more likely to choose you over competitors if they see you at the top of their search results.

What sets SEO apart from many other marketing strategies is its measurability

With our comprehensive data and analytics, you can easily gauge the success of your SEO efforts and make data-driven decisions.

SEO Vs Paid Ads

At Dominate Marketing, we’re experts in both SEO and paid ads, two effective strategies that can significantly boost your business’s online visibility.

SEO, or Search Engine Optimisation, is all about enhancing your website to achieve higher rankings in organic search results. 

This requires a continuous effort, but the rewards are worth it – sustainable traffic and a solid boost to your brand’s credibility.

In contrast, paid ads are all about instant visibility. 

By buying ad spots on search engine results pages, you can generate leads quickly. 

However, this requires ongoing investment and won’t build your brand’s authority in the same way SEO does.

The other disadvantage with ads is that the leads stop when the budget runs out or the ads are paused, unlike with SEO.

This is what makes SEO an attractive long-term strategy.

It’s essential to weigh up the advantages and disadvantages of both SEO and paid ads. 

If you’re aiming for long-lasting growth and building trust in your brand, then SEO could be the ideal fit for your business. 

For immediate visibility and fast lead generation, you might prefer paid ads.

Your decision should be influenced by factors such as your budget, timeframe, and business objectives. 

SEO is often the more cost-effective, longer-term solution. 

But if you’re after speedy results and you’re prepared to invest continuously, paid ads could be the way forward.

It’s not about choosing one over the other, but rather understanding what works best for your business at any given time. 

At Dominate Marketing, we can help you strike the right balance.

Where Concretors Go Wrong With SEO

SEO strategies can sometimes fail to deliver. 

This could be due to reliance on obsolete methods, or perhaps you’ve collaborated with agencies that lack a genuine interest in your local market. 

Even worse, they might employ unethical SEO tactics.

Our focus at Dominate Marketing is to eliminate these pitfalls in your SEO journey. 

Here are some of the most common errors you should be aware of when it comes to SEO:

Using Outdated Methods

Outdated methods can lead to missed opportunities, limiting your online visibility and reach. 

Recognising the difference between old and new techniques is crucial.

Here’s what to avoid:

  • Keeping website content stagnant: It’s essential to refresh your content often. This ensures relevance, keeping visitors engaged and improving your search engine ranking.
  • Sticking to old SEO strategies: SEO evolves rapidly. By not incorporating the latest strategies, you’re missing out on potential traffic and conversions. In some cases, you could even risk a penalty on your website.
  • Ignoring mobile and local SEO: People often search on the go, and local searches are increasingly common. Ignoring these areas reduces your reach.
  • Neglecting latest SEO advancements: The world of SEO is ever-changing. Staying informed about new developments helps you stay ahead.

Agencies That Don't Know Or Care

Unfortunately, many SEO agencies fail to deliver the results they promise.

Sometimes this is due to lack of care, and other times it’s due to genuine incompetence.

Whatever the reason, you end up spending money and time you’ll never get back as they fail to deliver.

This is why selecting the right agency is crucial if you want to see an ROI from your SEO investment.

Black Hat SEO Methods

We know how tempting it can be to try quick-fix SEO tactics – but trust us, they’re not worth it.

Keyword stuffing, dubious backlinking, cloaking, and crafty doorway pages might seem like a fast track to success but they’re actually black hat SEO methods that can cause a serious dive in search engine rankings. 

Even worse, they can get you penalised by Google and in some cases it can be impossible to recover, which means you will not be able to rank your domain.

So don’t be seduced by the promise of quick results through black hat SEO. It’s rarely worth it in the long run.

Lack of Knowledge Of the Local Market

Knowledge of the local market is crucial for SEO success. 

Our experience has shown that lack of local market knowledge can lead to these frequent errors:

  • Not targeting keywords effectively or optimising content for the specific region
  • Misinterpreting how your local audience searches online, which can result in lost opportunities
  • Overlooking the importance of local SEO, reducing your visibility in local search results or on Google Maps
  • Ignoring opportunities for local engagement, undermining your credibility and trustworthiness
  • Failing to devise strategies to distinguish your business from local competitors, which can hinder growth in market share.

Parts Of A Successful Dental SEO Campaign

Local SEO

We at Dominate Marketing specialise in providing Local SEO services.

Our aim is to improve your concreting business’s visibility within your specific geographical area, helping you generate more leads.

One of our key strategies is leveraging Google Maps and local search results. 

By doing so, we aim to direct more targeted traffic to your business. 

This isn’t just about getting your name out there, it’s about making sure the right people – people who are actively looking for your services – can find you easily.

We understand that standing out from your local competitors is crucial. 

That’s why we focus on boosting your online presence. 

We help you create compelling content and optimise your website to rank higher in the search results, ensuring your business doesn’t get lost in the crowd.

Online reputation is another critical factor in local SEO. 

We aid in cultivating a positive image for your business by encouraging satisfied customers to leave reviews.

These reviews not only help to build trust with potential customers but also play a role in search engine rankings.

Technical SEO & Onpage SEO

With our expertise in both technical and on-page SEO, we provide the solid groundwork needed to improve your site’s visibility and rankings.

Technical SEO is like the behind-the-scenes crew of a film set. 

It’s all about making your website easy for search engines to understand and crawl. 

We ensure your website’s structure is well-organised, loading speed is optimal, and it’s mobile-friendly too. 

We also tackle issues like broken links and duplicate content that could be hindering your site’s performance.

On-page SEO is more like the actors on that film set.

It’s about making each page on your site as engaging and relevant as possible. 

Our approach includes the strategic use of keywords, the creation of meta tags and the delivery of high-quality content. 

We also optimise elements like title tags and headings, and make good use of internal links to keep users on your site longer.

We strive to make your site not just search engine-friendly, but also user-friendly, enhancing engagement and conversion rates. 


Backlinks are an integral part of any SEO campaign. 

But it’s not just about securing links from other sites to yours; it’s about ensuring those links come from high-quality, respected websites. 

This is crucial to boosting your online visibility.

We offer strategic backlinking services that include effective outreach techniques. 

We connect with influential websites in your industry on your behalf, ensuring your site gets seen by the right people.

Our focus is always on quality over quantity. We believe one link from a relevant and authoritative site is far more beneficial than many from lesser sources.

That’s why we put effort into securing the best links for you.

To mitigate the risk of search engine penalties, we diversify your link sources. This approach ensures a healthy mix of backlinks, enhancing your site’s credibility and ranking.

Monitoring and assessing the results of backlinking efforts is part of our comprehensive service. 

We continuously track the performance of the secured links to ensure they’re providing you with the value you expect.

We also understand that building a robust link profile doesn’t happen overnight. It requires patience and consistency. 

That’s why we work diligently over time to create a strong link profile for your business, understanding that this is a long-term investment in your online success.

Ongoing Content Strategy

An ongoing content strategy in crucial for propelling your SEO efforts. 

Our approach involves crafting engaging, high-quality content that resonates with your target audience, a crucial step to climb the search engine rankings. 

We don’t just create content; we make sure it’s relevant and valuable to your audience.

We delve deep into brainstorming content across various formats. 

From blog posts and videos to infographics and case studies, we ensure that the content we create caters to a wide range of audience preferences.

We also develop a content calendar to keep our publishing schedule well-organised and consistent.

Incorporating keywords into your content is a strategic move to increase its visibility and relevance on search engines. 

We don’t just sprinkle them randomly; we place them strategically to optimise your SEO efforts.

Evaluating the performance of the content is also a critical part of our strategy. 

By measuring the success and identifying areas for improvement, we can fine-tune our approach to ensure that our content strategy is working effectively for your business.

Analytics & Tracking

At Dominate Marketing, we believe in the power of data-driven SEO strategies.

We use advanced tracking tools to monitor your website’s traffic and user behaviour, as well as engagement metrics. 

These insights help us fine-tune your SEO strategy and boost your website’s performance.

Our services include using Google Analytics. 

This tool offers a wealth of data, from user demographics to traffic sources. It helps us understand who your audience is and where they’re coming from – key information for creating tailored SEO strategies.

Keyword rankings are a valuable measure of your SEO strategy’s success. We track these rankings regularly to assess the effectiveness of our methods and adjust as necessary.

Understanding your visibility on search engines is crucial. We keep a close eye on your organic search performance, which reveals how your website ranks in search results, allowing us to enhance your online presence.

Our team also implements conversion tracking. This allows us to see how our SEO efforts are affecting lead generation and customer acquisition. It provides a clear picture of your return on investment, ensuring our strategies are aligned with your business goals.

Finally, we don’t just collect data – we analyse it. This enables us to make informed decisions about your SEO campaign, optimising it for the best possible results.

Conversion Rate Optimisation

SEO means nothing if you are not turning these website visitors into paying customers. 

That’s where Conversion Rate Optimisation (CRO) comes in.

Think of CRO as the essential toolkit to increase the number of customers from your existing website traffic.

The beauty of CRO lies in its data-driven nature. 

We delve deep into the behaviour of your users, studying their actions and responses. 

This isn’t about guesswork; it’s about understanding and responding to the needs of your users. 

We use this information to test different parts of your website.

The results of these tests guide us in refining your site design. 

We craft compelling invitations for users to engage with your business, often referred to as ‘calls-to-action’.

These can be as simple as a ‘Contact Us’ button or a form to fill out.

We also focus on improving the user experience. 

A visitor who finds your site easy to navigate is more likely to become a customer.

CRO is the unsung hero of successful SEO campaigns. 

SEO Case Studies

Traffic screenshot of a law firm's SEO results

NZ Law Firm Gets 3X Increase In Organic Traffic After Website SEO Overhaul

Traffic screenshot of a law firm's SEO results

Australian Law Firm Gets 4X Increase In Organic Traffic After Website Rebuild & SEO Implementation

Plumber case study SEO

NZ Plumber Goes From 0 to 418 Users and 483 Keywords In 4 Months

Automotive blog getting 28,000 visitors per month in less than a year!

Law Firm Making $180,000+ From Google Ads

3X Organic Traffic Within 6 Months!

14X Return on Ad Spend (ROAS) from Google Ads

Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!

Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend

Want Results Like These?

What Our NZ SEO Clients Have to Say

7 reviews on
The business name says it all, Dominate Marketing. Mateja and his team are experts in their field and it is so refreshing to finally find a marketing team that actually does what they say. Mateja has revived my website and ranked it much higher in a shorter amount of time. Thank you again Mateja.
Unyte Management
Unyte Management
10/10 for Mateja. He's a pro at what he does, and there's no argument to be made there. He addressed our issue directly, offering honest and straightforward suggestions. It was a great pleasure working with him as he helped us generate more leads scaling our business even more.
Peter Fam
Peter Fam
Mateja is very good at what he does. He is efficient, helpful and his service is full of value particularly given the reasonable price. I highly recommend relying on him to elevate your business' internet presence.
Sophie Bloy
Sophie Bloy
We started working with Mateja mid 2022 and were getting around 20 leads per month through our Google ads and website in the months prior. Mateja optimized our entire website and Google Ads campaign, which resulted in an increase to over 90 leads per month without increasing our ad budget. With the increased performance we were confident to spend more money on ads and explore running ads in new practice areas which allows us to bring in even more lucrative cases for our business. We highly recommend Mateja. He is reliable, full of great ideas, and gets the results.
Kevin Magee
Kevin Magee
Outstanding, Mateja revived our non functioning website back to page 1 of google. I had approached 3 other companies but Mateja stepped up and owned it and still goes beyond our expectations. We get so many comments from customers and the leads keep growing every month. Kev@AAwreckers (1998) Ltd.
David Sweas
David Sweas
We were looking to expand our service shop and our offering, going from two lifts to four in our new facility, and we hired Mateja to build a website and run our online marketing. Our previous marketing was focused on our manufacturing operation that sells overseas, we hadn’t invested much in our local service offering at that time. Over the 12 months after engaging Mateja, we had an increase of cars in the shop to about double our previous volume, and a noteworthy change in the mix across brands that we service. Mateja has been helpful as a one-stop shop helping us to market across several different digital channels, and his proactive ideas and content generation have helped us to keep up with shifts in the market.
Kiro Mladenovik
Kiro Mladenovik
Hiring Mateja’s services was the best investment I made. He improved website functionality, increased phone calls, traffic and client visits. Very happy with his services. Highly recommended