Dominate Marketing

Looking For a

Google Ads Marketing Agency

That Can Actually Get Results?

Here's Why We're the #1 Google Ads Management Company In New Zealand

Google Ads is not just another advertising platform. It’s an opportunity to strategically place your business in front of potential customers. 

With our Google Ads services, we can help boost your digital presence, making sure your business reaches the right audience at the right time.

However, Google Ads isn’t a one-size-fits-all solution. It’s a complex service that needs careful planning and execution if you want it to be profitable. 

That’s where our expertise comes in. At Dominate Marketing, we take the time to understand your business, your goals, and your market. We then use this information to tailor a Google Ads strategy that drives results.

We believe in transparency, so we’ll walk you through the whole process. We’ll explain how Google Ads works, what you can expect from your investment, and how to measure the success of your campaigns. 

We want you to feel confident in your decision to work with us, and understand the value we can bring to your business.

In other words, we’re not just a Google Ads agency. We’re your partners in digital growth.

Why Should You Run Google Ads For Your Business?

When done right, Google Ads can be a game-changer for your business, elevating your online presence, and bringing more potential customers right to your doorstep – your website.

How does it work? It’s simple – Google Ads operates on a ‘pay-per-click’ system. This means you only spend money when someone shows interest in your business, i.e., when they click on your ad. 

This way, you manage your budget smartly, while reaching out to those who are genuinely interested in your products or services.

We understand each business is unique, and so should be their advertising. 

Google Ads offers a high degree of customisation, allowing you to decide when, where, and to whom your ads are displayed. 

This could be based on factors such as keywords, location, language, or even the time of the day. This allows you to make sure your ads are seen by the right people at the right time, increasing chances of conversions.

But here’s the kicker – Google Ads is not just about displaying ads; it’s about learning and improving. 

With Google Ads, you get access to valuable data – how many clicked your ads, the cost per click, conversion rates, and more. 

We at Dominate Marketing help you decipher this data and use it to fine-tune your campaign for better results.

In other words, we help you make the most of your Google Ads campaign. We provide expert campaign management, using our 10 years of experience and insights to ensure you get the best return on your investment.

Types Of Google Ads Campaigns We Run

At Dominate Marketing, we’re your go-to Google Ads agency, providing a range of campaigns tailored to meet your unique business needs.

Google Search Ads

At Dominate Marketing, we’re experts in Google Search Ads.

This is a powerful tool for businesses like yours, as it allows you to be seen by potential customers when they’re actively searching for the products and services you offer. You couldn’t ask for a more ready-to-buy customer!

Here’s how it works. Our team dives deep into keyword research, finding the terms your potential customers use when they’re looking for what you offer. 

Then, we craft ad copy that speaks directly to them, using these keywords. We’re not just writing ads; we’re creating a bridge between your business and your potential customers.

Next, we fine-tune your bid strategies to get the most bang for your buck. This is an essential part of the process because it ensures that your ads are shown to the right people, at the right time. It’s like having a billboard on a busy highway, but only having to pay when someone actually looks at it.

Lastly, we craft high converting landing pages to turn these potential customers into paying customers, by using proven copywriting and sales techniques to sell your product or service.

The result? A Google Search Ads campaign that’s tailored to your business and your customers. We’re not just throwing 💩 at the wall and hoping something sticks. 

We’re strategically placing them in front of the people who are most likely to be interested in what you have to offer.

Google Shopping Ads

As well as Search ads, we specialise in running highly effective Google Shopping Ads campaigns.

These campaigns provide a dynamic platform for ecommerce stores, helping you grab the attention of your target audience.

Why choose Google Shopping Ads? Let’s break it down.

Firstly, these ads are specifically designed to reach customers who have already shown interest in products similar to yours. It’s like having a salesperson who knows exactly what your customer wants.

Secondly, a picture is worth a thousand words – and that’s exactly what you get with Google Shopping Ads. The product images in the ads don’t just look good, they help customers make quick purchasing decisions.

Thirdly, with the world going mobile, it’s important your ads do too. Google Shopping Ads are fully optimised for mobile devices, ensuring your products reach your customers, wherever they are.

Lastly, these ads are not just about reach, they are about results. With a direct approach, Google Shopping Ads often result in higher conversion rates and a lower cost per acquisition.

In essence, Google Shopping Ads are an effective, targeted and cost-efficient way to showcase your products. So why wait? Let us help you dominate the online marketplace with our specialised Google Shopping Ads campaigns.

Google Ads For Local Businesses

We have worked with dozens of local businesses in New Zealand and have seen the potential of Google Ads and the results they can bring. 

By tapping into this powerful tool, we can help you grow and become more visible in your local market. We fine-tune your ads to suit your specific location, ensuring they reach not just any audience, but the right one.

Why is this important? When your ads are relevant to your local context, you can better connect with your customers and boost your sales.

Google Ads has a feature called ‘Location Targeting’. This allows us to show your ads to customers in your chosen area. 

Think of it as your digital billboard on every customer’s screen. There’s also ‘Location Extension’, another great feature that boosts your local visibility. 

Together, these tools help improve the quality of your leads, which means more customers for you.

But it’s not just about getting your ads out there. We believe in tracking performance and making data-driven decisions. With Google Ads, we can see how effective your ads are, pinpoint what needs improving, and adjust your strategy to get the most bang for your buck.

How to Know If Google Ads Will Work For You

We understand that figuring out whether Google Ads is the perfect tool for your specific marketing needs can be challenging. It’s important to remember that not every business or product will see the same benefits from using Google Ads.

That’s why we suggest a comprehensive evaluation before allocating your valuable resources. One of the first things we do when we have our initial call with you is establish whether Google Ads is really a good option for your business.

Let’s break down some critical elements to consider when you’re thinking about using Google Ads for your business:

  • Budget: Google Ads works on a pay-per-click system. This means you pay each time a user clicks on your ad. Therefore, it’s important to have a financial plan that can support ongoing advertising efforts. This ensures your ads stay visible and effective. If you have a very small budget, Google Ads might not be a good option.
  • Target Audience: Do your potential customers search for what you offer? If your target audience tends to use Google frequently to find your product or service, then Google is a good option. But if they don’t, you will struggle to get results.
  • Competitive Market: If your business operates in a very saturated market, Google Ads can potentially be too expensive to make them profitable. This is something we will establish before working with you.

How We Get Exceptional Results With Google Ads

We’re all about getting you the best results with Google Ads. 

We don’t just dive in headfirst though. 

First, we take the time to understand your business, your goals, and your competition. We also get to know your target audience, which is vital for targeting the right people, and creating ads that resonate with them.

Next, we use the best keyword planning tools on the market to find the most beneficial and cost-friendly keywords for your business. 

Why? 

Because the right keywords will make the difference between a very successful campaign and an unprofitable one.

Once your campaigns are running, we’re always keeping an eye on them, tweaking and further optimising them to increase performance and keep up with the latest trends and user habits.

When it comes to bidding, we’re on it. We use our bespoke bidding strategy to maximise conversions and get you the best return on your investment.

We also understand all the elements of the Google Ads platform and how to use them to get the performance out of your campaign. Things like ad extensions, targeting ads based on location, and remarketing can really increase your ROI and get more people interacting with your ads.

Transparency is important to us, which is why we provide detailed reports showing how your campaigns are performing. We want you to see the value you’re getting from our services.

Lastly, our team is top-notch. We’re always learning and staying in tune with the latest Google Ads updates, so we can keep delivering the fantastic results you expect.

The 3 Core COmponents Of A Successful Google Ads Campaign

Strategy

In order to run a successful and profitable Google Ads campaign, the first thing you need to establish is a strategy that is highly likely to work right from the beginning.

You can’t just put in a bunch of keywords, close your eyes and hope for the best (you’d be amazed how many people do this).

You need to find “high intent” keywords that will be profitable to bid on and have a high likelihood of resulting in a sale.

Putting a list together of high buying intent keywords is a fundamental way to get your campaigns off to a good start.

Getting the Click

Now that you are showing your ads for keywords that are likely to bring business, you need to get these people onto your website.

That’s where the ads come in. 

The ad’s job is actually not to make the sale (like most people believe), it’s actually there just to get the potential customer’s attention and get them onto your website.

This is where so many Google Ads agencies go wrong.

They only focus on the ads and completely ignore where they are sending these people.

The problem is that the website is at least 50% of the equation, which is why they get such poor results most of the time.

This is because the website is what does the selling, so if you are sending them to a page that doesn’t do this well, they will just leave and you paid for nothing.

The point of the ad is to show the right thing to the right people to get as many of them onto your website as possible.

Conversion

Now that you got the potential customer onto your website, you need to make the sale.

This is where you convince them that what you are offering is the best thing they can buy to get what they need, whether that’s a product or service.

Landing pages are an absolutely critical aspect of any Google Ads campaign, yet you’d be amazed how many Google Ads agencies don’t actually optimise landing pages for the campaign.

They are your sales pitch, your chance to throw every sales argument you have at the potential customer to get them to buy from you.

Do this right and you will be printing money. 💸

Do it wrong and you’ll be burning money. 🔥

We Run Google Ads For:

Case Studies

14X Return on Ad Spend (ROAS) from Google Ads

Law Firm Making $180,000+ From Google Ads

Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!

Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend

Automotive blog getting 28,000 visitors per month in less than a year!

3X Organic Traffic Within 6 Months!

Traffic screenshot of a law firm's SEO results

NZ Law Firm Gets 3X Increase In Organic Traffic After Website SEO Overhaul

Traffic screenshot of a plumber's SEO results

Australian Law Firm Gets 4X Increase In Organic Traffic After Website Rebuild & SEO Implementation

Traffic screenshot of a law firm's SEO results

NZ Plumber Goes From Almost 0 to 200 Users and 441 Keywords In Less Than 4 Months

Want Results Like These?

What Our NZ Clients Have to Say

EXCELLENT
6 reviews on
Sophie Bloy
Sophie Bloy
We started working with Mateja mid 2022 and were getting around 20 leads per month through our Google ads and website in the months prior. Mateja optimized our entire website and Google Ads campaign, which resulted in an increase to over 90 leads per month without increasing our ad budget. With the increased performance we were confident to spend more money on ads and explore running ads in new practice areas which allows us to bring in even more lucrative cases for our business. We highly recommend Mateja. He is reliable, full of great ideas, and gets the results.
Kevin Magee
Kevin Magee
Outstanding, Mateja revived our non functioning website back to page 1 of google. I had approached 3 other companies but Mateja stepped up and owned it and still goes beyond our expectations. We get so many comments from customers and the leads keep growing every month. Kev@AAwreckers (1998) Ltd.
David Sweas
David Sweas
We were looking to expand our service shop and our offering, going from two lifts to four in our new facility, and we hired Mateja to build a website and run our online marketing. Our previous marketing was focused on our manufacturing operation that sells overseas, we hadn’t invested much in our local service offering at that time. Over the 12 months after engaging Mateja, we had an increase of cars in the shop to about double our previous volume, and a noteworthy change in the mix across brands that we service. Mateja has been helpful as a one-stop shop helping us to market across several different digital channels, and his proactive ideas and content generation have helped us to keep up with shifts in the market.
Murray Edwards
Murray Edwards
We started working with Mateja over 3 years ago when our website dropped from page 1 of Google due to changes made by a web designer, and we couldn't get it back. Mateja managed to not only recover our website and get the rankings back, but has since increased our traffic to 4X more than before, going from around 500 users per month to around 2000 users per month, resulting in around 400 leads per month as of the last two months. _ Thanks a lot!
Kiro Mladenovik
Kiro Mladenovik
Hiring Mateja’s services was the best investment I made. He improved website functionality, increased phone calls, traffic and client visits. Very happy with his services. Highly recommended
Gancen Ally
Gancen Ally
Dominate Marketing helped us when we first got started with our business by setting up our website and running our Google Ads ever since. Over the course of over 2 years we have consistently got a 15X return on our ad spend! Couldn't be happier with the results.