Are you considering running Google Ads for your solar company to get more customers?
At Dominate Marketing we specialise in running profitable Google Ads campaigns for solar installers in New Zealand.
Google Ads is a fantastic tool to get more customers for your solar business.
However, it’s not without it’s hurdles and roadblocks.
As a Google Ads agency, we are here to ensure your campaign is profitable, makes you money and helps to grow your business.
Why Should a Solar Company Run Google Ads?
At Dominate Marketing, we champion the use of Google Ads for solar businesses.
Why?
Because Google Ads can quickly put you in front of potential customers actively looking for a solar system. Very few other channels allow you to do this.
With our Google Ads service, you’re not merely spending money on an ad and hoping for the best.
Instead, you’re investing in a strategy designed to drive targeted traffic to your website.
This approach results in high-quality leads and inquiries for both residential and commercial solar projects.
Google Ads allows us to showcase your brand’s unique value proposition and competitive advantages to a relevant audience.
It’s not about getting your brand just anywhere; it’s about getting it in front of the right people who want to buy.
The Benefits Of Google Ads For Solar Installers
When done right, Google Ads can transform your business.
Here are two key benefits that Google Ads offers for solar companies:
- Affordable Advertising: With Google Ads, you only pay when someone engages with your ad by clicking on it.
This is known as the pay-per-click model. Every cent you invest goes directly towards attracting potential customers specifically interested in your services.
Google Ads also provides comprehensive performance metrics that will help you understand and enhance your return on investment.
In simple terms, it’s an affordable and efficient advertising solution. - Boosting Lead Generation: Our Google Ads service places your ads right at the top of Google search results.
This means when people are looking for services like solar installation, they’ll see your business first, thereby increasing the chance they click on your ad, and as a result, becoming a lead for your business.
How We Get Exceptional Results With Google Ads
At Dominate Marketing, we’re experts in getting top-notch results with Google Ads.
When you choose Dominate Marketing for your Google Ads management, you’re not just getting a service; you’re getting a partnership. We’re invested in your success and committed to delivering exceptional results.
Here’s how we do it:
Market Research
We start with comprehensive market research which enables us to establish Google Ads strategies that consistently deliver stellar outcomes for solar installers.
By accurately grasping the ebbs and flows of the market and the preferences of customers, we’re able to craft ads that truly strike a chord with your potential clients.
We also investigate what your competitors are doing, allowing us to quickly find out what is currently working and put you one step ahead.
Highly Targeted Keywords
Next, we put our efforts into selecting highly targeted keywords for your campaign.
We look for keywords your potential customers are using when they’re on the hunt for solar solutions.
Why is this important?
These highly targeted keywords help us tailor your ad campaign for optimal impact.
They guide quality traffic – the kind of visitors who are more likely to become customers – straight to your website.
This isn’t just about reaching people, it’s about reaching the right people at the right moment.
We believe that specificity is key. The more precise your keywords, the better the outcome. This method not only boosts customer satisfaction but also greatly increases your return on investment.
Proven Ad Strategies
Once we’ve selected which keywords we are doing to target, we begin crafting ads specifically designed to target these keywords.
At Dominate Marketing, we specialise in creating exceptional Google Ads for solar installers through a combination of targeted keywords and strategic ad copy.
Our approach is simple yet effective, ensuring your ads reach the right audience – both residential and commercial solar customers.
We craft compelling ad copy specifically for the selected keywords that resonate with your target market.
Finally, we don’t just set up your ads and leave them to run.
We continuously monitor and optimise them, finalising and publishing for the best possible results.
This hands-on approach ensures your Google Ads are always performing at their peak, driving the highest possible return on your investment.
Conversion Rate Optimisation & Landing Pages
No matter how good your ads are or which keywords you select, your landing page must be optimised if you want to see results.
Firstly, let’s explain why conversion rate matters.
The number of visitors on your site means little if they’re not converting into customers.
That’s where our conversion rate optimisation (CRO) service comes in.
We use proven techniques to increase the percentage of your site visitors who take desired actions, such as filling out a form or calling you.
Our approach involves creating user-friendly landing pages that resonate with your target audience.
We don’t just churn out generic pages and hope for the best.
Instead, we tailor each page to your audience’s needs, making it more likely they’ll stay, explore, and eventually convert.
But how do we know it works?
We use A/B testing, a method where we pit two versions of a page against each other to see which performs better.
This, combined with data analysis, allows us to pinpoint what’s working and what needs refining.
We also understand the importance of a seamless user experience.
That’s why we ensure our landing pages have persuasive call-to-actions, clear value propositions, and easy navigation.
These elements encourage users to stay and engage more deeply with your site.
Finally, we don’t just set and forget. We closely monitor landing page analytics to continuously improve our strategies.
This allows us to keep your conversion rates high and your Google Ads campaigns successful.
Ongoing Optimisation
We understand the importance of staying ahead in the digital sphere, which is why we perpetually refine our strategies to keep your business at the cutting edge.
Here’s how we do it:
Campaign Optimisation:
Our team is consistently on the hunt for the most effective ad strategies, focusing specifically on those that convert.
We put different ad copies, headlines, and descriptions to the test, finding the combinations that bring you the best results.
This isn’t a one-size-fits-all approach; it’s a tailored strategy designed to help your business succeed.
Performance Tracking:
We’re all about maximising your return on investment (ROI).
To do this, we use data-driven insights to fine-tune your ad campaign, including bids, keywords, targeting, scheduling, and device preferences.
This means your ads are seen at the right time, in the right place, by the right people.
In short, we’re not just managing your Google Ads; we’re constantly optimising them to achieve the best possible results.
The 3 Core COmponents Of A Successful Google Ads Campaign
Strategy
In order to run a successful and profitable Google Ads campaign, the first thing you need to establish is a strategy that is highly likely to work right from the beginning.
You can’t just put in a bunch of keywords, close your eyes and hope for the best (you’d be amazed how many people do this).
You need to find “high intent” keywords that will be profitable to bid on and have a high likelihood of resulting in a sale.
Putting a list together of high buying intent keywords is a fundamental way to get your campaigns off to a good start.
Getting the Click
Now that you are showing your ads for keywords that are likely to bring business, you need to get these people onto your website.
That’s where the ads come in.
The ad’s job is actually not to make the sale (like most people believe), it’s actually there just to get the potential customer’s attention and get them onto your website.
This is where so many Google Ads agencies go wrong.
They only focus on the ads and completely ignore where they are sending these people.
The problem is that the website is at least 50% of the equation, which is why they get such poor results most of the time.
This is because the website is what does the selling, so if you are sending them to a page that doesn’t do this well, they will just leave and you paid for nothing.
The point of the ad is to show the right thing to the right people to get as many of them onto your website as possible.
Conversion
Now that you got the potential customer onto your website, you need to make the sale.
This is where you convince them that what you are offering is the best thing they can buy to get what they need, whether that’s a product or service.
Landing pages are an absolutely critical aspect of any Google Ads campaign, yet you’d be amazed how many Google Ads agencies don’t actually optimise landing pages for the campaign.
They are your sales pitch, your chance to throw every sales argument you have at the potential customer to get them to buy from you.
Do this right and you will be printing money. 
Do it wrong and you’ll be burning money. 
Case Studies
14X Return on Ad Spend (ROAS) from Google Ads
Law Firm Making $180,000+ From Google Ads
Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!
Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend
Automotive blog getting 28,000 visitors per month in less than a year!
3X Organic Traffic Within 6 Months!
NZ Law Firm Gets 3X Increase In Organic Traffic After Website SEO Overhaul
Australian Law Firm Gets 4X Increase In Organic Traffic After Website Rebuild & SEO Implementation
NZ Plumber Goes From Almost 0 to 200 Users and 441 Keywords In Less Than 4 Months
Want Results Like These?
What Our NZ Clients Have to Say
EXCELLENT6 reviews on
Sophie BloyWe started working with Mateja mid 2022 and were getting around 20 leads per month through our Google ads and website in the months prior. Mateja optimized our entire website and Google Ads campaign, which resulted in an increase to over 90 leads per month without increasing our ad budget. With the increased performance we were confident to spend more money on ads and explore running ads in new practice areas which allows us to bring in even more lucrative cases for our business. We highly recommend Mateja. He is reliable, full of great ideas, and gets the results.
Kevin MageeOutstanding, Mateja revived our non functioning website back to page 1 of google. I had approached 3 other companies but Mateja stepped up and owned it and still goes beyond our expectations. We get so many comments from customers and the leads keep growing every month. Kev@AAwreckers (1998) Ltd.
David SweasWe were looking to expand our service shop and our offering, going from two lifts to four in our new facility, and we hired Mateja to build a website and run our online marketing. Our previous marketing was focused on our manufacturing operation that sells overseas, we hadn’t invested much in our local service offering at that time. Over the 12 months after engaging Mateja, we had an increase of cars in the shop to about double our previous volume, and a noteworthy change in the mix across brands that we service. Mateja has been helpful as a one-stop shop helping us to market across several different digital channels, and his proactive ideas and content generation have helped us to keep up with shifts in the market.
Murray EdwardsWe started working with Mateja over 3 years ago when our website dropped from page 1 of Google due to changes made by a web designer, and we couldn't get it back. Mateja managed to not only recover our website and get the rankings back, but has since increased our traffic to 4X more than before, going from around 500 users per month to around 2000 users per month, resulting in around 400 leads per month as of the last two months. _ Thanks a lot!
Kiro MladenovikHiring Mateja’s services was the best investment I made. He improved website functionality, increased phone calls, traffic and client visits. Very happy with his services. Highly recommended
Gancen AllyDominate Marketing helped us when we first got started with our business by setting up our website and running our Google Ads ever since. Over the course of over 2 years we have consistently got a 15X return on our ad spend! Couldn't be happier with the results.
