Dominate Marketing

Dominate logo

Ecommerce SEO Agency

Tailored For New Zealand Ecommerce Stores

At Dominate Marketing, we offer top-tier ecommerce SEO services in New Zealand. 

Our reputation as the leading SEO agency in this field is built on our solid track record, extensive SEO strategies, and an unyielding dedication to your satisfaction.

What sets us apart is our profound understanding of the New Zealand market and the unique needs of ecommerce businesses just like yours. Our diligent team of experts always keeps an eye on evolving industry trends, ensuring we provide you with the most advanced SEO solutions available.

With our expertise and commitment, we’re the ideal partner for any NZ ecommerce business looking to boost its online presence and performance.

Why Ecommerce Stores Need SEO

The benefits of our SEO services for your ecommerce website are plentiful. An optimised site garners a higher ranking in search engine results, thereby attracting more potential customers to your online store and boosting the likelihood of conversions, since these people are already looking for what you sell.

Optimising your ecommerce store’s SEO is a multifaceted task, but it’s one that we at Dominate Marketing are well-equipped to handle. We are dedicated to significantly enhancing your online presence and profitability. 

Our Unique Approach to Ecommerce SEO

We pride ourselves on delivering comprehensive SEO strategies specifically designed to align with the unique needs of your ecommerce business.

We understand that no two businesses are the same, and we reject the idea of a one-size-fits-all solution. 

Our skilled team of SEO experts excel in analysing your business model, pinpointing your target audience, and comprehending your objectives to provide you with customised SEO strategies that get you the results you are looking for.

One of the pivotal aspects of our extensive SEO strategies is our dedication to keyword research. We conduct a thorough investigation into the high-performing keywords, as well as the “low hanging fruit” within your business niche, ensuring they are strategically incorporated throughout your website. This tactic not only elevates your search engine ranking but also heightens the visibility of your ecommerce platform and gets you quicker results.

We then turn our attention to link building, a fundamental element of SEO that helps solidify the authority of your website. Employing ethical methods, we obtain high-quality backlinks from reputable sites. This strategy enhances your site’s credibility and propels its position on search engine results pages.

Our all-encompassing SEO strategies are designed with the sole purpose of producing tangible results, driving increased traffic to your ecommerce site, and enhancing your bottom line. This personalised approach is what distinguishes us as the leading ecommerce SEO service provider in New Zealand.

Our Ecommerce SEO Services Are Designed For THe New Zealand Market

Having a comprehensive understanding of the New Zealand market means we are deeply connected with the unique dynamics, trends, and shifting consumer behavior that is specific to NZ We are firm believers that grasping the market’s pulse is the initial step towards successful ecommerce SEO.

Our services are distinguished by:

  • Market Adaptability: We are always on the lookout for market trends and changes. Our strategies are designed to be flexible, enabling us to adapt quickly and effectively.
  • Seasonal Trends: Recognising the importance of seasonal shopping trends, we enhance your ecommerce site to reflect these trends.
  • Market Shifts: We are always prepared to modify our strategies based on market shifts, ensuring your business remains relevant and competitive.
  • Consumer Behavior: We delve into the patterns, preferences, and habits of the New Zealand customer base.
  • Buying Habits: We decipher the purchasing decisions of customers and tailor your SEO strategy to match these habits.
  • Online Behaviour: We assess the online browsing and buying behavior of consumers to optimise your website for maximum visibility and engagement.

Elements of a Successful Ecommerce SEO Strategy

Our ecommerce SEO strategy incorporates several key components. This comprehensive combination of techniques is what makes our ecommerce SEO strategy so effective

Keyword Research & Competitor Analysis

Keyword research and competitor analysis also plays a significant role in our strategy.

By understanding your competitors’ strengths and weaknesses, we can spot opportunities for your business to outperform them and attract a larger share of organic search traffic.

And, by identifying the right keywords to go after, whether those are high converting main keywords, or long tail “low hanging fruit” keywords, you will get quicker and better results.

On-Page SEO

On-page optimisation is a pivotal part of our services. We meticulously optimise each product page on your site, including metadata, product descriptions, and images. This is grounded in intensive keyword research, undertaken to understand what potential customers are searching for. Our goal is to ensure your website ranks high for these terms.

Technical SEO

Technical SEO is another crucial element in our approach. We ensure that your website is user-friendly, easily navigable, and indexed correctly by search engines. This includes improving site speed, fixing broken links, and implementing structured data markup.

Conversion Rate Optimisation

All that traffic means nothing if your website does a poor job and getting people to buy.

Part of our strategy is optimising your ecommerce store for conversions so that we can turn as many visitors as possible into paying customers.

This ranges from site speed optimisations all the way to writing content designed to sell your products.

Link Building

Link building is an essential aspect that we focus on. By building high-quality links from reputable websites, we can boost your site’s authority and visibility. Such links signal to search engines that your site is trustworthy and relevant.

Ongoing Content Strategy

By using your store’s blog to strategically target keywords relating to the products you sell, you will not only make your store more relevant in your niche and increase your overall rankings, but you will also catch potential buyers at earlier stages of the buying cycle, resulting in more sales overall.

Ecommerce Platforms We Do SEO For

We proudly offer our specialist SEO services across a wide variety of ecommerce platforms.

Our expertise extends to, but is not limited to, platforms such as Shopify, BigCommerce, WooCommerce, and Magento.

This versatility enables us to effectively serve a diverse range of clients, carefully tailoring our approach to match the unique characteristics of each individual platform.


We specialise in Shopify SEO, providing comprehensive Ecommerce SEO services to New Zealand businesses to using the Shopify and Shopify Plus platforms.

Our expert team combines Shopify SEO best practices with advanced SEO ecommerce techniques, resulting in top-ranking search engine positions for our clients.

As a leading SEO agency in New Zealand, Dominate Marketing is committed to helping your Shopify store thrive in the digital marketplace.


BigCommerce is another leading ecommerce platform and one we specialise in optimising for SEO.

We comprehend the advantages BigCommerce offers such as its comprehensive set of built-in features, high-level security, and customisable templates. We exploit these in our SEO strategy to enhance your site’s visibility and rankings.

In comparing BigCommerce vs Shopify, our team has found success using BigCommerce for larger, more complex businesses due to its scalability and flexibility.

Our expert team is here to deliver effective SEO strategies that will increase your organic traffic and boost your online sales.


WooCommerce, another popular ecommerce platform, is another area where our expertise shines. We utilise WooCommerce customisation to enhance your online shop’s functionality, making it more user-friendly and primed for SEO.

We are your go-to for WooCommerce SEO agency in New Zealand. Our team is ready to help you succeed in the digital marketplace.


Magento presents an array of advantages for ecommerce businesses, such as flexibility, scalability, and customisability.

To amplify these advantages, we employ Magento SEO strategies that align with the platform’s distinctive structure and capabilities. We utilise Magento SEO plugins for efficient and effective optimisation, ensuring that your store’s online visibility and searchability are maximised.

Our expert team is well-versed in Magento SEO optimisation, implementing strategies that accurately target your market and drive organic traffic to your website. 

We adhere to Magento SEO best practices, ensuring that your ecommerce store not only ranks high in search engine results, but also offers a user-friendly shopping experience to your customers.

Our team is committed to leveraging the power of SEO to help your business stand out in the highly competitive digital space.

Other Ecommerce Platforms

If you are using a different platform from the ones listed above, we can still help.

We pride ourselves on our comprehensive understanding of Ecommerce SEO trends, utilising only the best practices to ensure your business maintains a strong online presence, no matter what platform you are using.

1. We utilise advanced Ecommerce SEO tools and software to optimise your site for increased visibility, aiming to attract more traffic.

2. Leveraging our knowledge from case studies on successful Ecommerce SEO campaigns, we formulate a strategic SEO plan that aligns seamlessly with your business objectives.

3. Crucially, we guide you in avoiding common Ecommerce SEO errors, saving your business from potential pitfalls and aiding in the improvement of your site’s ranking.

Our mission at Dominate Marketing is to ensure your ecommerce platform realises its full potential through effective and efficient SEO practices.

NZ SEO Case Studies

Automotive blog getting 28,000 visitors per month in less than a year!

3X Organic Traffic Within 6 Months!

14X Return on Ad Spend (ROAS) from Google Ads

Law Firm Making $180,000+ From Google Ads

Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!

Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend

Want Results Like These?

What Our NZ SEO Clients Have to Say

7 reviews on
The business name says it all, Dominate Marketing. Mateja and his team are experts in their field and it is so refreshing to finally find a marketing team that actually does what they say. Mateja has revived my website and ranked it much higher in a shorter amount of time. Thank you again Mateja.
Unyte Management
Unyte Management
10/10 for Mateja. He's a pro at what he does, and there's no argument to be made there. He addressed our issue directly, offering honest and straightforward suggestions. It was a great pleasure working with him as he helped us generate more leads scaling our business even more.
Peter Fam
Peter Fam
Mateja is very good at what he does. He is efficient, helpful and his service is full of value particularly given the reasonable price. I highly recommend relying on him to elevate your business' internet presence.
Sophie Bloy
Sophie Bloy
We started working with Mateja mid 2022 and were getting around 20 leads per month through our Google ads and website in the months prior. Mateja optimized our entire website and Google Ads campaign, which resulted in an increase to over 90 leads per month without increasing our ad budget. With the increased performance we were confident to spend more money on ads and explore running ads in new practice areas which allows us to bring in even more lucrative cases for our business. We highly recommend Mateja. He is reliable, full of great ideas, and gets the results.
Kevin Magee
Kevin Magee
Outstanding, Mateja revived our non functioning website back to page 1 of google. I had approached 3 other companies but Mateja stepped up and owned it and still goes beyond our expectations. We get so many comments from customers and the leads keep growing every month. Kev@AAwreckers (1998) Ltd.
David Sweas
David Sweas
We were looking to expand our service shop and our offering, going from two lifts to four in our new facility, and we hired Mateja to build a website and run our online marketing. Our previous marketing was focused on our manufacturing operation that sells overseas, we hadn’t invested much in our local service offering at that time. Over the 12 months after engaging Mateja, we had an increase of cars in the shop to about double our previous volume, and a noteworthy change in the mix across brands that we service. Mateja has been helpful as a one-stop shop helping us to market across several different digital channels, and his proactive ideas and content generation have helped us to keep up with shifts in the market.
Kiro Mladenovik
Kiro Mladenovik
Hiring Mateja’s services was the best investment I made. He improved website functionality, increased phone calls, traffic and client visits. Very happy with his services. Highly recommended