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Google Ads For Dentists

Tailored For New Zealand Dental Clinics

If you are looking to get more patients for your dental practice, Google Ads for dentists is one of the best options out there today.

As an agency specialising in Google Ads, we can guide you in harnessing its full potential to boost your online visibility and grow your clinic. 

Why Should Dentists Run Google Ads?

So, why is it crucial for businesses like dental practices to use Google Ads?

At Dominate Marketing, we believe it’s all about two core elements: cost efficiency and lead generation.

Let’s delve into the cost efficiency aspect first. 

When you invest in Google Ads through us, you’re putting your money into a platform that offers measurable returns.  

We help you monitor everything from call tracking to form submissions, providing you with precise data on how many new client leads your ads are generating and the cost per lead.

By comprehending the lifetime value of a new patient, you’ll start to see the high profitability of these leads. 

Our Google Ads specialists are continually analysing and optimising your campaigns, ensuring maximum outcomes at the lowest cost. 

Therefore, Google Ads aren’t just a cost, but a worthwhile investment that yields returns.

The Benefits Of Google Ads For Dential Clinics

At Dominate Marketing, we believe in the power of Google Ads to transform your dental practice.

When you use Google Ads, you’re directly targeting potential customers who are already searching for the services you provide. 

This means you’re not pouring money into reaching out to people who aren’t interested in what you offer.

Google Ads can also catapult your brand’s online presence. 

When people search for services similar to yours, your ads will appear at the top, giving your brand immediate visibility. 

This drives more traffic to your website, providing an opportunity for new customers to discover you.

One standout feature of Google Ads is its ability to provide real-time results. 

With Google Ads, it’s simple to keep track of your advertising campaigns. You can monitor the number of clicks, the conversions from those clicks, and how much each click costs you.

This pivotal data helps you make informed decisions about where to direct your ad budget, ensuring you’re getting the most bang for your buck.

How We Get Exceptional Results With Google Ads

You may be curious about how we, at Dominate Marketing, consistently achieve remarkable success with Google Ads.

Our approach is methodical, targeted, and continually evolving. We’re not just about getting results; we’re about getting exceptional results that place your business at the forefront of your industry.

Here is our process:

Market Research

We start of every campaign with thorough market research, a critical component of your Google Ads strategy. 

We conduct a thorough analysis of your competitors – studying their ads, the keywords they use, and their overall strategies. 

This knowledge helps us understand their strengths and flaws, allowing us to craft a more effective plan for your business.

Additionally, we segment your target audience based on their demographics, interests, and behaviours.

This segmentation helps us tailor your ads to each group, making them more personalised and effective.

Highly Targeted Keywords

Once we’ve got the market research completed, we delve into finding highly targeted keywords, specifically tailored to dental services. 

This approach attracts potential patients who are actively looking for your services.

The success of your ad campaign depends significantly on keyword selection. 

Correctly chosen keywords enhance your ads’ relevance, therefore driving high-quality traffic to your website.

This can be tracked in real time, allowing you to monitor the performance of your campaign and adjust your budget for the best possible return on investment.

Google Ads, when used correctly, is more than just a broad marketing tool. 

It’s a precision instrument, allowing us to pinpoint and target the most profitable customers with the right keyword selection.

Proven Ad Strategies

At Dominate Marketing, we pride ourselves on our tried-and-tested advertising methods.

By making ads specific to the keywords we have selected, we ensure that we are placing the most relevant ad possible in front of potential patients.

This allows us to bring in highly targeted traffic, resulting in a higher conversion rate and ROI for your clinic.

Conversion Rate Optimisation & Landing Pages

Next, we focus on Conversion Rate Optimisation (CRO) and perfecting your landing pages.

Why does this matter? 

Well, your landing page’s design directly influences your ad’s performance and conversion rates.

We make sure your landing page hits the mark by ensuring it’s relevant to your audience with engaging ad copy, and it meets high-quality standards.

These elements are crucial for impressive Google Ads outcomes.

Beyond that, we’re big fans of A/B testing. 

This method allows us to compare two versions of a webpage to see which one gets the best response.

The insights we gain from this process guide us in refining your strategy, which in turn maximises your return on investment.

Our meticulous approach to CRO and landing page design is our secret to reducing your cost per lead and bringing in more potential customers.

Ongoing Optimisation

At Dominate Marketing, we believe in the power of ongoing optimisation for your Google Ads.

This means we don’t just set up your campaign and let it be.

 Instead, we’re always looking for ways to make it better.

We keep a close eye on your campaigns, looking for areas where we can step up our game. 

Maybe there’s a chance to make things more efficient or find an opportunity we’ve missed before. 

We’re always on the lookout for these golden moments.

We also do A/B testing. 

Think of this as a contest between two different ads. We pit them against each other to see which one your audience likes most. 

But it doesn’t stop there. We use the results to continually optimise your ads even more. 

The 3 Core COmponents Of A Successful Google Ads Campaign


In order to run a successful and profitable Google Ads campaign, the first thing you need to establish is a strategy that is highly likely to work right from the beginning.

You can’t just put in a bunch of keywords, close your eyes and hope for the best (you’d be amazed how many people do this).

You need to find “high intent” keywords that will be profitable to bid on and have a high likelihood of resulting in a sale.

Putting a list together of high buying intent keywords is a fundamental way to get your campaigns off to a good start.

Getting the Click

Now that you are showing your ads for keywords that are likely to bring business, you need to get these people onto your website.

That’s where the ads come in. 

The ad’s job is actually not to make the sale (like most people believe), it’s actually there just to get the potential customer’s attention and get them onto your website.

This is where so many Google Ads agencies go wrong.

They only focus on the ads and completely ignore where they are sending these people.

The problem is that the website is at least 50% of the equation, which is why they get such poor results most of the time.

This is because the website is what does the selling, so if you are sending them to a page that doesn’t do this well, they will just leave and you paid for nothing.

The point of the ad is to show the right thing to the right people to get as many of them onto your website as possible.


Now that you got the potential customer onto your website, you need to make the sale.

This is where you convince them that what you are offering is the best thing they can buy to get what they need, whether that’s a product or service.

Landing pages are an absolutely critical aspect of any Google Ads campaign, yet you’d be amazed how many Google Ads agencies don’t actually optimise landing pages for the campaign.

They are your sales pitch, your chance to throw every sales argument you have at the potential customer to get them to buy from you.

Do this right and you will be printing money. 💸

Do it wrong and you’ll be burning money. 🔥

Case Studies

14X Return on Ad Spend (ROAS) from Google Ads

Law Firm Making $180,000+ From Google Ads

Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!

Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend

Automotive blog getting 28,000 visitors per month in less than a year!

3X Organic Traffic Within 6 Months!

Traffic screenshot of a law firm's SEO results

NZ Law Firm Gets 3X Increase In Organic Traffic After Website SEO Overhaul

Traffic screenshot of a plumber's SEO results

Australian Law Firm Gets 4X Increase In Organic Traffic After Website Rebuild & SEO Implementation

Traffic screenshot of a law firm's SEO results

NZ Plumber Goes From Almost 0 to 200 Users and 441 Keywords In Less Than 4 Months

Want Results Like These?

What Our NZ Clients Have to Say

7 reviews on
The business name says it all, Dominate Marketing. Mateja and his team are experts in their field and it is so refreshing to finally find a marketing team that actually does what they say. Mateja has revived my website and ranked it much higher in a shorter amount of time. Thank you again Mateja.
Unyte Management
Unyte Management
10/10 for Mateja. He's a pro at what he does, and there's no argument to be made there. He addressed our issue directly, offering honest and straightforward suggestions. It was a great pleasure working with him as he helped us generate more leads scaling our business even more.
Peter Fam
Peter Fam
Mateja is very good at what he does. He is efficient, helpful and his service is full of value particularly given the reasonable price. I highly recommend relying on him to elevate your business' internet presence.
Sophie Bloy
Sophie Bloy
We started working with Mateja mid 2022 and were getting around 20 leads per month through our Google ads and website in the months prior. Mateja optimized our entire website and Google Ads campaign, which resulted in an increase to over 90 leads per month without increasing our ad budget. With the increased performance we were confident to spend more money on ads and explore running ads in new practice areas which allows us to bring in even more lucrative cases for our business. We highly recommend Mateja. He is reliable, full of great ideas, and gets the results.
Kevin Magee
Kevin Magee
Outstanding, Mateja revived our non functioning website back to page 1 of google. I had approached 3 other companies but Mateja stepped up and owned it and still goes beyond our expectations. We get so many comments from customers and the leads keep growing every month. Kev@AAwreckers (1998) Ltd.
David Sweas
David Sweas
We were looking to expand our service shop and our offering, going from two lifts to four in our new facility, and we hired Mateja to build a website and run our online marketing. Our previous marketing was focused on our manufacturing operation that sells overseas, we hadn’t invested much in our local service offering at that time. Over the 12 months after engaging Mateja, we had an increase of cars in the shop to about double our previous volume, and a noteworthy change in the mix across brands that we service. Mateja has been helpful as a one-stop shop helping us to market across several different digital channels, and his proactive ideas and content generation have helped us to keep up with shifts in the market.
Kiro Mladenovik
Kiro Mladenovik
Hiring Mateja’s services was the best investment I made. He improved website functionality, increased phone calls, traffic and client visits. Very happy with his services. Highly recommended