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SEO For Dentists

Search Engine Optimisation Tailored For New Zealand Dental Clinics

At Dominate Marketing, we understand that as a dentist in New Zealand, the digital landscape can feel like an overwhelming sea of information. 

You’re not only competing with other dental practices, but also with countless online resources.

This is where we step in. 

As an premier SEO agency in New Zealand, we are here to provide you with a robust SEO strategy, acting as your digital lifeboat in this sea of information.

SEO isn’t as unrelated to dentistry as you might initially think. 

By optimising your website and content, we help you attract more potential patients to your site, improving your visibility on search engines.

You might be asking, why is SEO important for your dental practice? 

Well, an effective SEO strategy will significantly increase your online visibility. 

This means when someone searches for a dentist in your area, your clinic shows up in the top results, increasing the likelihood of them choosing your services over others.

Remember, your website is an extension of your clinic. With our help, it can be more than just an online brochure.

It can become a powerful tool that attracts new patients and engages existing ones.

Why Dental Clinics Need SEO

The importance of being found online for your dental practice cannot be overstated. 

We’re not just talking about having a website. 

We mean making your website work effectively for you. 

With our specialised SEO services, we can help your dental practice outrank competitors, positioning you as the go-to choice for dental care in your local area.

A tailored SEO strategy that’s about more than just marketing; it’s a long term growth strategy.

Another key aspect of our SEO services relates to addressing patient concerns. 

We know that dental anxiety is a common issue. We help you create and optimise informative content that reassures patients, building trust and preference for your services.

And it’s worth noting that our SEO services offer sustainable business growth. 

As technology continues to evolve, we ensure your dental practice stays ahead, maintaining a competitive edge. 

So, if you’re looking for long-term growth in the digital age, our SEO services for your dental practice are a wise investment.

The Benefits Of SEO For Dentists

We take pride in offering top-notch SEO services tailored specifically for dental practices in New Zealand. 

A key advantage of our local SEO is its ability to amplify your online presence. 

This is crucial because when potential patients are looking for a dentist online, a strong online presence ensures your practice is easily found.

On-page optimisation, another core aspect of our services, plays a vital role in boosting your website’s traffic and conversion rates.

By refining the information about your practice and ensuring it remains current, we enhance the trust and credibility your website exudes.

This not only makes your practice more appealing online but also contributes to building a robust online reputation.

Moreover, our customised SEO strategy is designed to bolster your brand recognition. 

When your dental practice consistently appears at the top of search engine results, it becomes recognisable to more people.

This increased brand awareness can, in turn, lead to an expansion of your patient base, and has been proven to increase trust in potential patients.

SEO Vs Paid Ads

Choosing between SEO and paid ads can be a tricky decision. Here’s how these two strategies stack up against each other.

SEO is cost-effective and yields long-term results. It helps your site climb up the organic search rankings without monetary investment. 

On the other hand, paid ads are an investment that requires a regular budget to maintain visibility, and when the budget stops, so do your ads.

SEO might take a bit longer to show results, but it ensures your website’s visibility improves steadily. 

In contrast, paid ads can provide instant visibility, which, unfortunately, fades as soon as your budget dries up.

When it comes to the quality of traffic, SEO holds the upper hand. It helps attract visitors who are genuinely interested in what you offer. 

The sustainability of the results from SEO is another advantage. The benefits last as long as your website remains optimised.

Organic search results also tend to convert higher, meaning a higher percentage of people who land on your site through your organic search result will convert into a patient when compared to paid ads.

So, while Google Ads are certainly a good option to get patients through the door quickly, SEO is the best long term strategy that ensures you don’t have to rely on an ad budget to maintain or even grow your clinic.

Where Dentists Go Wrong With SEO

Navigating the world of SEO can often be a daunting task. This is particularly true if you’re using outdated techniques or if you’ve engaged an agency that lacks an in-depth grasp of your local market.

Our services are designed to help you avoid these common mistakes and maximise your online presence. 

We’ve identified common pitfalls in dental practice SEO strategies and we provide solutions to circumvent them.

We at Dominate Marketing are committed to offering ongoing SEO support to ensure your dental practice remains at the top of search results for the long term.

Here are the most common mistakes when it comes to SEO:

Using Outdated Methods

Keeping up with the ever-changing SEO landscape can be challenging. 

Many dental practices might be unknowingly using outdated SEO techniques, which can harm their online visibility. Here’s how you might be going wrong and how our services can help:

Firstly, lack of engaging, fresh content on your site. Search engines favour sites that regularly update their content. At Dominate Marketing, we offer content creation services to help your site stay relevant and engaging.

Secondly, ignoring local SEO. Local SEO is crucial in attracting nearby clients. Our team can optimise your site to appear in local search results, increasing your reach to potential patients in your vicinity.

Thirdly, not prioritising a mobile-friendly design and fast loading times. Slow sites or ones that don’t display correctly on mobile devices can lead to a poor user experience, affecting your site’s ranking. We offer website optimisation to ensure your site is mobile-friendly and loads quickly.

Lastly, failing to adapt to algorithm changes. Search engine algorithms constantly evolve, and old SEO strategies may not work with new changes. Our experts keep track of these changes and adapt your SEO strategy accordingly, ensuring continued visibility.

Avoiding these outdated methods is vital for maintaining a strong online presence.

Agencies That Don't Know Or Care

The unfortunate reality is that most SEO agencies out there simply either do not know what they are doing, or they don’t care.

They are focused on growing their own business, and are happy to churn through clients to make their own profit.

Hiring an agency who is not focused on the success of your business will not only cost you money, but precious time as well, that you could be using to grow your business and get more patients through the door.

This is why it’s so important to choose an honest SEO agency with a track record who can and will deliver the promised results.

Black Hat SEO Methods

Some agencies are drawn to quick-fix black hat SEO methods.

But these techniques, like stuffing your content with keywords, hiding text or creating deceptive links, can harm your website and reputation. 

They might seem tempting, but they usually lead to penalties that hurt your ranking and can be impossible to recover from.

For instance, link farming and using automated programs to generate backlinks are notorious for backfiring. 

They’re seen as spam and can lead to your website being blacklisted by search engines. 

Similarly, cloaking and creating doorway pages can confuse visitors and search engines, leading to a poor user experience and lower rankings.

Even paid link schemes, though they might provide a temporary boost, come with a high price.

They’re not just costly in terms of money but can also damage your website’s credibility.

At Dominate Marketing, we advocate for ethical SEO practices. These methods might take a bit longer, but they’re the key to building a credible and secure website that will remain at the top of search results for the long term.

Lack of Knowledge Of the Local Market

A successful SEO strategy requires a deep understanding of your local market as well as Google’s algorithm in New Zealand.

To ensure you’re reaching potential clients effectively, we focus on local market research, helping you to avoid common pitfalls that could hinder your business growth.

Firstly, understanding local search trends is essential. 

Without this knowledge, you might not be reaching your audience effectively. 

We help you decipher these trends, ensuring your content is tailored to your audience’s search habits.

Secondly, keyword targeting is crucial. 

We utilise our knowledge of local preferences to help you create content that resonates with your audience. 

This way, we ensure your business is always relevant to your market.

Thirdly, optimising for local searches is a priority. 

Many businesses underestimate its importance, resulting in lost opportunities to connect with local clients. 

We focus on improving your visibility in local searches, ensuring you don’t miss out on potential business.

We also help you leverage local directories. 

Many businesses overlook this, which limits their visibility. 

By listing your business in local directories, we help increase your visibility and attract more potential clients.

Lastly, we understand the specifics of Google’s algorithm for New Zealand search results.

Many people (and agencies!) don’t know this, but the algorithms for different countries are different, and what works in the US doesn’t always work here.

Not knowing this can lead to using methods that won’t get you good results.

By avoiding these common missteps, we ensure your SEO efforts place your business at the forefront of your local market.

Parts Of A Successful Dental SEO Campaign

Local SEO

At Dominate Marketing, we’ve the knowledge and expertise to help your dental practice become the go-to choice in your local area. We do this through local SEO, a method that boosts your online visibility and ranks you above your competitors for important dentistry-related search terms.

Here’s how we do it:

Local Focus: We prioritise appealing to a local audience, as these are your potential patients. By targeting specific areas, we can help you become a household name in your community.

SEO Strategy: We employ a range of strategic SEO techniques designed to place your website at the top of local search results. This gives you an edge over your competitors and helps you capture the lion’s share of local business.

Brand Experience: We believe in enhancing the visibility of your brand through bespoke SEO strategies. This doesn’t just boost your current visibility; it also helps to drive sustainable long-term growth for your business.

Content Strategy: We incorporate content marketing into our strategies, addressing common patient concerns such as dental anxiety. This not only provides valuable information to your potential patients, but also positions your practice as a trustworthy and safe choice.

Technical SEO & Onpage SEO

At Dominate Marketing, we offer expertise in two critical areas of SEO – technical and onpage.

Our technical SEO services concentrate on optimising your website’s foundation. 

This includes enhancing elements such as page speed for quick loading times, mobile-friendly design for easy navigation on any device, and well-structured site architecture to help search engines crawl your site efficiently. 

We also delve into search engine algorithms, because understanding these complex systems helps us ensure your website is indexed effectively.

On the other hand, our onpage SEO services focus on the individual pages of your website. 

We believe that a positive user experience is key, which entails providing relevant and engaging content, selecting the right keywords to match user searches, using meta tags to help search engines understand your content, and implementing internal linking to guide visitors through your site. 

These focused efforts aim to increase your website’s visibility in organic search results, which will lead to increased traffic and conversions.


Backlinking involves getting other websites to link to your site.

Search engines view these links as a vote of confidence, a signal that your website is a valuable resource worth showing to their users.

Backlinking a powerful strategy to elevate your online presence and build a solid reputation, and is becoming more important as Google tries to battle the flood of AI content.

Here are four strategies we recommend for effective backlinking:

  1. Forge partnerships with other professionals in the dental industry. By supporting each other, you not only enhance your credibility but also improve your search engine ranking. For example, you can co-author an informative article on a mutual topic and share it on both websites.
  2. Patient testimonials and reviews can be instrumental in backlinking. A happy patient sharing their positive experience on their blog or social media, with a link back to your website, can be incredibly beneficial. We can provide suggestions on how to encourage these testimonials.
  3. Collaborating with authoritative healthcare and dental sites is another effective strategy. These high-quality backlinks can considerably boost your SEO. Our team can help identify these potential sources and assist with outreach strategies.
  4. Participate in dental forums and blogs. These platforms offer valuable opportunities for securing high-quality backlinks. Remember, search engines value the quality of backlinks over the quantity. We can guide you on how to engage effectively on these platforms.

At Dominate Marketing, we’re committed to helping you master the art of backlinking, ensuring your website gets the visibility it deserves.

Ongoing Content Strategy

At Dominate Marketing, we understand the power of a solid, ongoing content strategy in your SEO campaign. 

It’s not just about creating content, but about creating the right content. 

We focus on developing consistent, high-quality content that addresses your audience’s needs.

Regularly updating your website does more than enhance its functionality; it builds trust with potential clients and establishes your site as an authority on the topic.

Our approach includes thorough keyword research to grasp what your potential clients are searching for. 

This understanding allows us to refine your content for maximum impact. 

We don’t just guess, we make data-driven decisions. 

We utilise Google Analytics to collect and assess data, which informs our strategies for ongoing improvements to your website’s performance.

The crux of our approach is a robust content strategy. This ensures your business remains competitive and visible in a saturated online market. We don’t just want you to survive in the digital landscape, we want you to dominate.

Analytics & Tracking

We firmly believe in the power of data to shape successful SEO strategies. 

With our expert use of tools such as Google Analytics, we’re able to offer you a crystal-clear view of your website’s performance, aiding you in making informed decisions.

Firstly, we help you delve into the heart of your website’s traffic patterns and user behaviour. 

This is crucial because it allows you to understand what draws visitors to your site, and how they interact once they’re there.

Next, we assess the efficacy of your SEO strategies by analysing conversion rates. 

This means we look at how many visitors are turning into customers – a key indicator of a successful campaign.

We also identify your top-performing keywords and landing pages. This isn’t just a list of what’s working well – it’s a roadmap to guide your future content strategy, helping you focus your efforts where they matter most.

Lastly, we focus on local search visibility. This is vital, particularly for businesses like yours that rely on attracting local clientele. We make sure you’re not just visible, but a standout choice in local searches.

In each of these areas, our aim is to provide you with rich, detailed information that empowers you to make smart, strategic decisions about your SEO campaign.

Conversion Rate Optimisation

We believe that Conversion Rate Optimisation (CRO) is a crucial as part of a holistic SEO strategy. 

It’s not just about getting visitors to your website. 

It’s about turning those visitors into actual patients for your clinic. 

So, what’s CRO? 

It’s a strategy aimed at improving the overall user experience on your website to increase the number of people who contact you and become patients.

It involves analysing and enhancing different elements of your site, such as landing pages and forms, to guide visitors towards taking desired actions like booking appointments or making inquiries.

The beauty of CRO is that it maximises your return on investment. 

It does this by driving conversions, not just traffic.

Imagine your website as a shop. It’s not enough to simply get people through the door. You want them to buy something. That’s where CRO comes in – it’s all about making your ‘shop’ (website) as user-friendly and inviting as possible. 

As a result, you’ll see an increase in new leads and ultimately, more patients.

SEO Case Studies

Traffic screenshot of a law firm's SEO results

NZ Law Firm Gets 3X Increase In Organic Traffic After Website SEO Overhaul

Traffic screenshot of a law firm's SEO results

Australian Law Firm Gets 4X Increase In Organic Traffic After Website Rebuild & SEO Implementation

Plumber case study SEO

NZ Plumber Goes From 0 to 418 Users and 483 Keywords In 4 Months

Automotive blog getting 28,000 visitors per month in less than a year!

Law Firm Making $180,000+ From Google Ads

3X Organic Traffic Within 6 Months!

14X Return on Ad Spend (ROAS) from Google Ads

Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!

Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend

Want Results Like These?

What Our NZ SEO Clients Have to Say

7 reviews on
The business name says it all, Dominate Marketing. Mateja and his team are experts in their field and it is so refreshing to finally find a marketing team that actually does what they say. Mateja has revived my website and ranked it much higher in a shorter amount of time. Thank you again Mateja.
Unyte Management
Unyte Management
10/10 for Mateja. He's a pro at what he does, and there's no argument to be made there. He addressed our issue directly, offering honest and straightforward suggestions. It was a great pleasure working with him as he helped us generate more leads scaling our business even more.
Peter Fam
Peter Fam
Mateja is very good at what he does. He is efficient, helpful and his service is full of value particularly given the reasonable price. I highly recommend relying on him to elevate your business' internet presence.
Sophie Bloy
Sophie Bloy
We started working with Mateja mid 2022 and were getting around 20 leads per month through our Google ads and website in the months prior. Mateja optimized our entire website and Google Ads campaign, which resulted in an increase to over 90 leads per month without increasing our ad budget. With the increased performance we were confident to spend more money on ads and explore running ads in new practice areas which allows us to bring in even more lucrative cases for our business. We highly recommend Mateja. He is reliable, full of great ideas, and gets the results.
Kevin Magee
Kevin Magee
Outstanding, Mateja revived our non functioning website back to page 1 of google. I had approached 3 other companies but Mateja stepped up and owned it and still goes beyond our expectations. We get so many comments from customers and the leads keep growing every month. Kev@AAwreckers (1998) Ltd.
David Sweas
David Sweas
We were looking to expand our service shop and our offering, going from two lifts to four in our new facility, and we hired Mateja to build a website and run our online marketing. Our previous marketing was focused on our manufacturing operation that sells overseas, we hadn’t invested much in our local service offering at that time. Over the 12 months after engaging Mateja, we had an increase of cars in the shop to about double our previous volume, and a noteworthy change in the mix across brands that we service. Mateja has been helpful as a one-stop shop helping us to market across several different digital channels, and his proactive ideas and content generation have helped us to keep up with shifts in the market.
Kiro Mladenovik
Kiro Mladenovik
Hiring Mateja’s services was the best investment I made. He improved website functionality, increased phone calls, traffic and client visits. Very happy with his services. Highly recommended