Dominate Marketing

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Lawyer SEO Company

SEO Services Tailored For New Zealand Law Firms

Are you looking to get more clients for your law firm?

Law is a very competitive niche when it comes to getting leads online, which means you need a capable SEO agency to get you results.

As a SEO agency In New Zealand who have worked with a number of law firms, we understand the industry better than anyone else and are well equipped to do your marketing and get you qualified leads.

What sets us apart from the competition? It’s our unique understanding of the legal industry in New Zealand and its landscape. 

We pride ourselves on our proven track record (case studies below), offering you customised SEO strategies with a focus on local search optimisation.

From our comprehensive suite of services, we ensure your firm stands out in the competitive digital space. But don’t just take our word for it – our success is demonstrated by the numerous testimonials from our satisfied clients.

Specialised SEO For Lawyers

Here at our agency, we expertly craft SEO strategies specifically designed to cater to the distinct needs of your law firm, ensuring you shine brightly in an overcrowded online space.

This is accomplished through our comprehensive methodology that incorporates competitor analysis and keyword research with high quality content and conversion rate optimisation.

Competitor analysis serves as the foundation of our SEO strategy for your law firm. We dig into your competitors’ digital footprints to understand their strategies, strengths, and shortcomings. Armed with this crucial data, we are able to devise an effective SEO blueprint that not only matches but outperforms your competitors.

Keyword research is another pivotal aspect of our method. We delve deeply to pinpoint and target high-value keywords that your prospective clients are likely to search when seeking legal services. 

Once we have laid out the plan of attack, our team of SEO professionals ensure these keywords are strategically incorporated within your website content to enhance visibility and attract organic traffic.

On top of that, we use our bespoke content strategy to take over as many keywords in your niche as possible, establishing you as the authority in your area, which not only drives more traffic to your website but helps you rank higher for more keywords overall.

To put the final piece on the puzzle, we ensure that every page is expertly crafted with conversion rate optimisation in mind, ensuring that we “squeeze as much juice from the orange” as it were, to get as many people as possible who land on your website to become paying clients.

Simply put, our SEO strategies are not generic. They are specifically tailored to empower law firms to flourish in the digital world. Our methodology guarantees that your law firm doesn’t just compete but excels in an aggressively competitive digital market.

Understanding the Legal Industry

At Dominate Marketing, we pride ourselves on our comprehensive understanding of the legal industry. This understanding is a critical factor in devising effective SEO strategies for law firms.

Our deep insights into law firm operations and our in-depth awareness of current industry trends equip us with the knowledge to customise our SEO services. We customize them to suit the unique requirements of legal professionals in New Zealand.

Law Firm Operations

Understanding the detailed workings of law firm operations requires an in-depth insight into the legal industry, something that shapes our approach to offering unmatched SEO services for lawyers in New Zealand. 

We recognise the importance of operational efficiency and the role of advancing legal technology on law firm operations. 

Our services are uniquely tailored to these realities, aimed at enhancing your law firm’s online visibility while simultaneously promoting the adoption of advanced legal technologies.

Our breadth of understanding of the legal industry, combined with our expertise in SEO, positions us as your ideal SEO partner in the New Zealand market. We are here to serve your law firm with the best in class SEO solutions.

Legal Industry Trends

As a leading SEO services provider, we understand the importance of staying updated with the ever-evolving trends in the legal industry. 

Our strategies are specifically crafted to ensure law firms in New Zealand remain relevant and effective in today’s digital landscape.

The recent surge in digital legislation has notably changed the way legal services are delivered and accessed online. At our business, we consider this paradigm shift a crucial factor in tailoring our SEO strategies. 

We ensure that we’re constantly updated with these changes, adapting our strategies accordingly to maintain our clients’ digital presence.

Predictions for the future indicate a continued rise in digital legislation. Recognising this, we incorporate this critical factor into our SEO approaches to keep our clients ahead of the curve.

Our comprehensive understanding of these trends amplifies our commitment to providing the best SEO services New Zealand has to offer.

Our Proven Track Record In The Legal Niche

At our agency, we’re proud to have delivering top-ranking results for numerous law firms throughout New Zealand (and Australia). 

By putting our advanced SEO techniques into practice, we have been able to achieve fast, substantial results despite the competitive nature of the legal industry.

Here is one example of a 3x increase in organic traffic for a law firm in Auckland which was a result of a website overhaul and on-site optimisation we completed, giving you an idea of the results we achieve with SEO:

Traffic screenshot of a law firm's SEO results

And here is another example of a law firm (in Australia), whose website we overhauled and optimised, resulting in an immediate 4x increase in traffic:

Traffic screenshot of a law firm's SEO results

Our Customised Approach to Each Firm

At Dominate Marketing NZ, we pride ourselves on delivering a customised approach for every law firm we partner with.

Our journey with you starts by acquiring an in-depth understanding of your firm’s distinctive needs and goals. This valuable insight guides us in crafting the most effective, tailored SEO strategies specific to your firm.

Understanding Your Firm's Unique Needs

We understand that every law firm has its own unique needs and goals. 

That’s why we dedicate considerable time to understand your firm’s specific requirements, allowing us to customise our SEO strategies just for you.

Using SEO Strategies That Work In The Legal Niche

The legal niche is far more competitive than many other industries, and as such many typical SEO strategies simply don’t work well enough to get results.

Due to our experience, we are able to launch your campaign using strategies that work right from the start, so you won’t have to wait for months or even years to see results.

Decisions Based On Data

By utilising SEO analytics and tracking, we make informed decisions and keyword optimisation for enhanced searchability.

Our analytical approach guarantees that our SEO solutions align seamlessly with your firm’s objectives, providing effective and measurable results. 

We firmly believe that this dedication to high quality services that bring results makes us the premier SEO agency for lawyers in New Zealand.

Local SEO for Law Firms

Local SEO is crucial for law firms, and we bring to the table a wealth of experience in executing successful local SEO campaigns.

Our speciality lies in optimising websites for legal practitioners, enhancing their visibility in local search results across New Zealand.

Our local SEO strategies include:

Geo-Targeting Techniques

We fine-tune your website to target prospective clients in specific geographical locations, bolstering your online presence exactly where it’s needed.

Location Specific Keyword Targeting

Our team delves into search trends and patterns to pinpoint the keywords your potential clients use when seeking legal services in your locality.

Local-Specific On-Page SEO

Our team optimises your website’s content and meta tags to align with local search queries, securing high rankings for your law firm in local search results.

Elements of a Successful Lawyer SEO Strategy

As more and more people take to the internet to research for solutions to their legal problems, we are keenly aware of the growing need for law firms to establish a formidable online presence in today’s digital era. 

Our role as an SEO agency in New Zealand focuses on enabling legal professionals to leverage Search Engine Optimisation to bring in more clients for their firm.

As such, we take pride in our deep understanding of the complexities of an efficient Lawyer SEO strategy, which we believe is essential for law firms aiming to boost their digital footprint.

Here are the steps we use to achieve these results through SEO.

Keyword Research & Competitor Analysis

A robust and meticulous Keyword Research and Competitor Analysis process is a crucial step in ensuring success for law firms in New Zealand in the sphere of SEO.

Our process involves identifying and scrutinising the most relevant and effective keywords that potential clients may use when seeking legal services. 

By utilising advanced tools and methodologies, we delve into the complexities of search engine algorithms to identify the keywords that will drive the most traffic to your law firm’s website.

However, our approach extends beyond merely identifying popular keywords. We also analyse the keyword strategies of your competitors, providing a comprehensive view of the competitive landscape.

Our dual approach guarantees that your law firm’s website not only attracts more visitors but also surpasses your competitors in search engine rankings. 

By understanding what your competitors are up to and how potential clients are searching, we can craft an SEO strategy that places your law firm at the forefront of the digital space.

On-Page SEO

On-Page SEO is a crucial component of our comprehensive Lawyer SEO strategy.

This involves the optimisation of individual web pages on your law firm’s website, enhancing their visibility and searchability. 

The goal of this task is to make your website the most relevant result Google can show to potential clients, leading to higher rankings on search engines and driving more traffic.

Understanding On-Page SEO requires knowledge of these key areas:

  • Keyword Placement: The strategic positioning of keywords in your content, such as in the title, meta description, and headings. This makes your pages more discoverable by search engines.
  • Content Quality: Providing valuable, engaging, and relevant content to your audience. High-quality content increases dwell time, reducing bounce rates and improving your site’s credibility and rank.
  • Correct Use of Headings: Headings play a vital role in helping Google understand your content, and we ensure that all headings are used to maximise the benefits they provide.
  • Image Optimisation: Images not only help engage readers, but they also appear as “rich content” to Google, which it likes to see. This helps make your content higher quality and helps with ranking.

Therefore, effective On-Page SEO requires both technical savvy and creative content generation. As part of our Lawyer SEO strategy, we ensures these elements are expertly managed, driving your law firm’s online success.

Technical SEO

Technical SEO is another key component that significantly affects user experience and, consequently, the visibility of your law firm on search engines. 

As an integral part of our comprehensive lawyer SEO strategy, we focus on the optimisation of your law firm’s website for the crawling and indexing phase. 

This step is vital, as it ensures that search engines can accurately understand and index your website.

Technical SEO, a service we offer, includes aspects such as:

  • Website structure
  • Internal linking
  • Site speed
  • Image alt tags
  • Mobile-friendliness
  • XML sitemaps
  • SSL certificates
  • And more

All of these components play a vital role in ensuring your website is technically optimised and increases your chances of ranking higher on Google.

Conversion Rate Optimisation

One of the things we pride ourselves on at Dominate Marketing is not only getting high rankings but turning those into actual business for your firm.

We do this through effective Conversion Rate Optimisation. 

This crucial component of our lawyer SEO strategy focuses on boosting the percentage of website visitors who transform into clients. 

Our approach targets not just any traffic, but traffic of high quality. We aim to draw visitors who have a genuine interest in the services our law firm clients offer, thereby enhancing the likelihood of conversions.

Our Conversion Rate Optimisation strategy encompasses:

  • Website Design Optimisation: We ensure that the website is visually appealing, easy to navigate, and user-friendly. This can significantly influence a visitor’s decision to engage with the site and potentially become a client.
  • Improving Call-to-Action: We ensure that your call-to-actions are clear, concise, and compelling to motivate site visitors to take the desired action.
  • Content Optimisation: We concentrate on creating high-quality, relevant content that not only attracts visitors but also persuades them to utilise your legal services.

Analytics And Tracking

Analytics & Tracking is an integral aspect of any lawyer SEO campaign.

This critical component allows us to delve into user behaviour, enabling us to fine-tune our approach for superior results.

Through the use of advanced analytic tools, we meticulously track key metrics such as organic traffic, conversion rate, click through rate and more. 

These provide us with an in-depth understanding of how users interact with your site, the content they find beneficial, and the areas where enhancements can be made. 

These metrics lay the groundwork for data-driven decision-making, ensuring that our strategies are rooted in firm empirical evidence rather than speculation.

Furthermore, the ongoing tracking of these metrics enables us to evaluate the effectiveness of our SEO strategies, making necessary amendments.

By scrutinising the performance of specific keywords and content, we are able to optimise your site for maximum visibility and engagement. 

This iterative process guarantees continual improvement and adaptation to the ever-changing search engine algorithms and user behaviour trends.

At Dominate Marketing, we’re not just offering a service, we’re partnering with you to boost your online presence and drive your business forward.

Backlink Building

Backlink building is a vital component of our SEO strategy. 

This well-established method, utilised to enhance website authority and boost search engine rankings, involves the acquisition of links from other websites, directing users back to your site.

In the overall context of SEO, quality backlinks are golden nuggets. They convey to search engines that other websites consider your content valuable and trustworthy, thereby bolstering your site’s credibility and potentially propelling its ranking on results pages.

However, not every backlink is beneficial, as the wrong backlink can do more harm than good. This means we must be very selective about which backlinks we choose to build in order to achieve positive results.

Our backlink building strategy hinges on three fundamental principles:

  • Quality Over Quantity: Constructing backlinks from relevant, authoritative sites is more advantageous than amassing a plethora of low-quality links.
  • Relevance: We target sites that have strong ties to law and legal services, ensuring the backlinks are purposeful and advantageous to your SEO.
  • Continuous Effort: Backlink building is not a one-off task, but a perpetual endeavour. We persistently scout for new opportunities for high-quality backlinks to maintain your site’s robust SEO performance.

High-Quality Content Creation

An ongoing content creation strategy is fundamental for driving organic traffic and boosting your law firm’s online visibility over time.

This entails the regular creation and publication of targeted, high-quality content that connects with your law firm’s audience – potential clients. 

Examples of this content might include blog posts on legal topics, updates on industry news, case studies, or informative videos.

Our objective isn’t just to populate your website with content, but to provide valuable information that addresses the questions and concerns of your clients. This positions your law firm as a trusted authority in your field, which can considerably enhance your search engine rankings.

To ensure this strategy is effective, it’s vital to carry out keyword research to understand what your audience is searching for. 

Once you have this understanding, you can seamlessly incorporate these keywords into your content. 

We at Dominate Marketing also stress the importance of consistently updating your content to keep it relevant and fresh (something Google is prioritising more and more). An outdated or irrelevant article can even damage your SEO efforts.

Lawyer SEO Case Studies

Traffic screenshot of a law firm's SEO results

NZ Law Firm Gets 3X Increase In Organic Traffic After Website SEO Overhaul

Traffic screenshot of a law firm's SEO results

Australian Law Firm Gets 4X Increase In Organic Traffic After Website Rebuild & SEO Implementation

Other Case Studies

Law Firm Making $180,000+ From Google Ads

Automotive blog getting 28,000 visitors per month in less than a year!

3X Organic Traffic Within 6 Months!

14X Return on Ad Spend (ROAS) from Google Ads

Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!

Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend

Want Results Like These?

What Our NZ SEO Clients Have to Say

7 reviews on
The business name says it all, Dominate Marketing. Mateja and his team are experts in their field and it is so refreshing to finally find a marketing team that actually does what they say. Mateja has revived my website and ranked it much higher in a shorter amount of time. Thank you again Mateja.
Unyte Management
Unyte Management
10/10 for Mateja. He's a pro at what he does, and there's no argument to be made there. He addressed our issue directly, offering honest and straightforward suggestions. It was a great pleasure working with him as he helped us generate more leads scaling our business even more.
Peter Fam
Peter Fam
Mateja is very good at what he does. He is efficient, helpful and his service is full of value particularly given the reasonable price. I highly recommend relying on him to elevate your business' internet presence.
Sophie Bloy
Sophie Bloy
We started working with Mateja mid 2022 and were getting around 20 leads per month through our Google ads and website in the months prior. Mateja optimized our entire website and Google Ads campaign, which resulted in an increase to over 90 leads per month without increasing our ad budget. With the increased performance we were confident to spend more money on ads and explore running ads in new practice areas which allows us to bring in even more lucrative cases for our business. We highly recommend Mateja. He is reliable, full of great ideas, and gets the results.
Kevin Magee
Kevin Magee
Outstanding, Mateja revived our non functioning website back to page 1 of google. I had approached 3 other companies but Mateja stepped up and owned it and still goes beyond our expectations. We get so many comments from customers and the leads keep growing every month. Kev@AAwreckers (1998) Ltd.
David Sweas
David Sweas
We were looking to expand our service shop and our offering, going from two lifts to four in our new facility, and we hired Mateja to build a website and run our online marketing. Our previous marketing was focused on our manufacturing operation that sells overseas, we hadn’t invested much in our local service offering at that time. Over the 12 months after engaging Mateja, we had an increase of cars in the shop to about double our previous volume, and a noteworthy change in the mix across brands that we service. Mateja has been helpful as a one-stop shop helping us to market across several different digital channels, and his proactive ideas and content generation have helped us to keep up with shifts in the market.
Kiro Mladenovik
Kiro Mladenovik
Hiring Mateja’s services was the best investment I made. He improved website functionality, increased phone calls, traffic and client visits. Very happy with his services. Highly recommended