Dominate Marketing

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Google Ads For Plumbers

Tailored For New Zealand Plumbing Businesses

As a local plumber, you may find that despite delivering excellent services, your client base isn’t growing as you’d hoped.

Traditional methods like distributing leaflets, placing ads in local newspapers, and investing in billboards might not be providing the returns you anticipated. 

Have you thought about transitioning your advertising to the digital space with Google Ads?

At Dominate Marketing, we believe a thoughtfully designed Google Ads campaign could open up a world of opportunities for your plumbing business, connecting you with a large number of potential customers who are actively looking for your services.


Why Should Plumbers Run Google Ads?

Put simply, Google Ads can revolutionise your plumbing business. 

It’s an affordable advertising avenue that allows you to reach out to potential customers precisely when they’re searching for services like yours.

In today’s digital age, more individuals are turning to the internet to find solutions to their problems, including plumbing issues. 

By utilising Google Ads, your business can appear at the top of search results when potential customers are searching for services like yours, increasing your visibility and potential customer base.

As a leading Google Ads marketing agency, our focus on Google Ads stems from its ability to target with precision. 

We can pinpoint audiences based on specifics like location, age group, and interests.

This means your ads will connect with those most likely to need your plumbing services, enhancing the success of your campaign.

In essence, Google Ads could be the tool that takes your plumbing business to the next level, and Dominate Marketing is here to guide you through this process. 

With our tailored approach, we can help you turn online searches into business opportunities.

The Benefits Of Google Ads For Plumbing Businesses

First off, Google Ads boosts your visibility, connecting you with potential customers who are actively seeking plumbing services. 

It allows you to be present and visible when your customers need you most.

Our expert team at Dominate Marketing uses Google Ads targeting to focus on specific keywords and demographics related to your business. 

The result?

An uptick in leads and a growing customer base.

Additionally, Google Ads is invaluable in building a robust online presence and credibility.

When we display your ads to the right audience, you’re not just offering a service; you’re fostering a relationship based on trust.

Cost-efficiency is another key benefit. With Google Ads, you can set a daily budget and only pay when your ad is clicked. 

This ensures every dollar of your advertising budget is put to good use. 

Our team at Dominate Marketing can help you navigate Google Ads metrics to gain valuable insights, enabling you to tweak your campaigns for maximum impact.

How We Get Exceptional Results With Google Ads

Google Ads can be a powerful tool for your business. But it’s not just about setting up an ad and hoping for the best. 

It’s about using a thoughtful, strategic approach to ensure that your ads reach the right people and deliver the desired results. 

With our help, you can truly dominate your market with Google Ads.

Here’s how we do it.

Market Research

In-depth market research is the key to our successful Google Ads campaigns.. 

Here’s how we do it:

  1. Market Segmentation: We don’t believe in a one-size-fits-all approach. Instead, we break down your market into smaller segments. This way, we can customise ads to connect with different groups within your target audience.
  2. Competitor Analysis: We keep a close eye on your competition. By understanding their tactics, we can spot untapped opportunities, giving your campaigns an edge.
  3. Market Trends: We stay updated with industry shifts and changes. This keeps your ads fresh, relevant, and appealing to your audience.
  4. Customer Behaviour Study: We dive deep into the behaviour of your customers. Knowing what they want helps us make your ads more persuasive.

Armed with these insights, we create Google Ads campaigns for plumbing businesses like yours. 

We don’t just aim for clicks; we aim for results.

Highly Targeted Keywords

Smart, effective strategies get your business noticed. 

One such method is using Google Ads, with a key focus on highly specific keywords. 

The right keyword can make all the difference, connecting your business to the customers who are looking for your services.

Let’s simplify that. Imagine you’re a plumber. 

You want people who need a plumber to find you. 

So, we find the exact words those people are typing into Google. 

Words like ’emergency plumber’, ‘leaky tap fix’ or ‘bathroom installation’. These are your targeted keywords.

Why is this important?

Well, when your ad matches these specific searches, it’s more likely to be clicked on. 

And every click could be a potential customer. 

Plus, when your ads are this targeted, you’re not wasting money on clicks from people who aren’t interested in your services.

Our approach ensures a seamless journey from search to click to conversion. 

We don’t just aim to increase traffic to your business; we want to boost the chances of that traffic becoming paying customers.

Proven Ad Strategies

At Dominate Marketing, we offer you unmatched success in Google Ads for your plumbing business, leveraging tried and tested strategies. 

Here’s how we get top-tier results.

  1. Optimising your ad spend: We strategically use negative keywords and focus on ones that have high relevance to your business. In doing so, we minimise the number of pointless clicks on your ads, thereby improving the performance of your ads and ensuring you get the most from your budget.
  2. Ad scheduling and budget management: This service offers you a nuanced approach to reaching your potential clients effectively while efficiently managing your costs. It’s not just about placing an ad, it’s about timing it to reach your audience when they need you.
  3. Well-structured landing pages: We integrate relevant keywords into your landing pages to increase their relevance and quality score. This strategy not only enhances your ad spend but also improves your user’s experience on your website, leading to better conversion rates.
  4. Tailored approach: We go beyond the standard practices by creating a dedicated Pay-Per-Click landing page for your business, incorporating ad extensions and experimenting with ad copies. This approach is proven to significantly enhance your campaign’s performance.

Our comprehensive approach ensures that every detail is considered and every opportunity is seized.

Conversion Rate Optimisation & Landing Pages

Conversion Rate Optimisation (CRO) is a critical component of a successful Google Ads campaign, and one that sadly most agencies overlook.

So, what’s CRO? It’s a process we use to understand what your audience responds to and optimising for it.

We do this by studying user experience in great detail. By understanding what works for your audience, we can tailor your Google Ads campaign to them specifically.

Now, let’s talk about landing pages. These are the pages your potential customers land on after clicking your Google Ad. 

We design these pages with one goal in mind – to encourage the visitor to take action – namely getting in contact with you. 

To make sure these pages are as effective as possible, we use a process called A/B testing. 

This involves testing different versions of your landing pages to see which one gets the best results. 

We analyse the data, make any necessary changes, and then test again. It’s a cycle of continuous improvement.

Every change we make is carefully considered and designed to increase the number of conversions from each Google Ad click. 

This means turning more casual browsers into potential leads or even sales.

Ongoing Optimisation

At Dominate Marketing, we don’t just set your Google Ads campaign rolling and then step back; we ensure your ads are always at peak performance. 

How do we do it?

Through constant refinement and optimisation.

Here’s how we go about it:

  1. We’re always watching your campaign, tweaking settings here and there to enhance performance. It’s like tuning a car engine for optimal speed and efficiency.
  2. We use A/B testing, a process where we compare two versions of an ad or landing page, to fine-tune your messaging. It’s a powerful way to learn what strikes a chord with your target audience.
  3. We regularly review and add negative keywords. Why? To stop your ads from appearing in irrelevant searches, saving you money and ensuring your ads connect with the right people.
  4. We focus on highly relevant keywords and employ advanced tracking techniques. This is key to sharpening your ad targeting and boosting performance, which ultimately leads to a better return on your investment.

At Dominate Marketing, we know every penny of your budget counts. 

That’s why we’re committed to getting you the best value and results from your Google Ads campaign.

The 3 Core COmponents Of A Successful Google Ads Campaign


In order to run a successful and profitable Google Ads campaign, the first thing you need to establish is a strategy that is highly likely to work right from the beginning.

You can’t just put in a bunch of keywords, close your eyes and hope for the best (you’d be amazed how many people do this).

You need to find “high intent” keywords that will be profitable to bid on and have a high likelihood of resulting in a sale.

Putting a list together of high buying intent keywords is a fundamental way to get your campaigns off to a good start.

Getting the Click

Now that you are showing your ads for keywords that are likely to bring business, you need to get these people onto your website.

That’s where the ads come in. 

The ad’s job is actually not to make the sale (like most people believe), it’s actually there just to get the potential customer’s attention and get them onto your website.

This is where so many Google Ads agencies go wrong.

They only focus on the ads and completely ignore where they are sending these people.

The problem is that the website is at least 50% of the equation, which is why they get such poor results most of the time.

This is because the website is what does the selling, so if you are sending them to a page that doesn’t do this well, they will just leave and you paid for nothing.

The point of the ad is to show the right thing to the right people to get as many of them onto your website as possible.


Now that you got the potential customer onto your website, you need to make the sale.

This is where you convince them that what you are offering is the best thing they can buy to get what they need, whether that’s a product or service.

Landing pages are an absolutely critical aspect of any Google Ads campaign, yet you’d be amazed how many Google Ads agencies don’t actually optimise landing pages for the campaign.

They are your sales pitch, your chance to throw every sales argument you have at the potential customer to get them to buy from you.

Do this right and you will be printing money. 💸

Do it wrong and you’ll be burning money. 🔥

Case Studies

14X Return on Ad Spend (ROAS) from Google Ads

Law Firm Making $180,000+ From Google Ads

Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!

Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend

Automotive blog getting 28,000 visitors per month in less than a year!

3X Organic Traffic Within 6 Months!

Traffic screenshot of a law firm's SEO results

NZ Law Firm Gets 3X Increase In Organic Traffic After Website SEO Overhaul

Traffic screenshot of a plumber's SEO results

Australian Law Firm Gets 4X Increase In Organic Traffic After Website Rebuild & SEO Implementation

Traffic screenshot of a law firm's SEO results

NZ Plumber Goes From Almost 0 to 200 Users and 441 Keywords In Less Than 4 Months

Want Results Like These?

What Our NZ Clients Have to Say

7 reviews on
The business name says it all, Dominate Marketing. Mateja and his team are experts in their field and it is so refreshing to finally find a marketing team that actually does what they say. Mateja has revived my website and ranked it much higher in a shorter amount of time. Thank you again Mateja.
Unyte Management
Unyte Management
10/10 for Mateja. He's a pro at what he does, and there's no argument to be made there. He addressed our issue directly, offering honest and straightforward suggestions. It was a great pleasure working with him as he helped us generate more leads scaling our business even more.
Peter Fam
Peter Fam
Mateja is very good at what he does. He is efficient, helpful and his service is full of value particularly given the reasonable price. I highly recommend relying on him to elevate your business' internet presence.
Sophie Bloy
Sophie Bloy
We started working with Mateja mid 2022 and were getting around 20 leads per month through our Google ads and website in the months prior. Mateja optimized our entire website and Google Ads campaign, which resulted in an increase to over 90 leads per month without increasing our ad budget. With the increased performance we were confident to spend more money on ads and explore running ads in new practice areas which allows us to bring in even more lucrative cases for our business. We highly recommend Mateja. He is reliable, full of great ideas, and gets the results.
Kevin Magee
Kevin Magee
Outstanding, Mateja revived our non functioning website back to page 1 of google. I had approached 3 other companies but Mateja stepped up and owned it and still goes beyond our expectations. We get so many comments from customers and the leads keep growing every month. Kev@AAwreckers (1998) Ltd.
David Sweas
David Sweas
We were looking to expand our service shop and our offering, going from two lifts to four in our new facility, and we hired Mateja to build a website and run our online marketing. Our previous marketing was focused on our manufacturing operation that sells overseas, we hadn’t invested much in our local service offering at that time. Over the 12 months after engaging Mateja, we had an increase of cars in the shop to about double our previous volume, and a noteworthy change in the mix across brands that we service. Mateja has been helpful as a one-stop shop helping us to market across several different digital channels, and his proactive ideas and content generation have helped us to keep up with shifts in the market.
Kiro Mladenovik
Kiro Mladenovik
Hiring Mateja’s services was the best investment I made. He improved website functionality, increased phone calls, traffic and client visits. Very happy with his services. Highly recommended