Dominate Marketing

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SEO Expert Franklin

Want Real Results From SEO?

With the digital world moving at such a fast pace, SEO has become a critical tool for businesses looking to stand out online. We know how essential it is to make your business visible to your target audience. So our mission is clear – to increase your online visibility and drive quality traffic to your website.

We offer a range of SEO services, each tailored to suit different business requirements. Whether you’re a small local business or a large Ecommerce platform, we’ve got you covered. Our team is well-versed in a variety of innovative strategies and techniques, all aimed at improving your search engine rankings.

~Mateja Matic Founder of Dominate Marketing

Why Franklin Businesses Need SEO

Here at Dominate Marketing, we understand the significance of Search Engine Optimisation (SEO) in today’s digital world. 

More than ever, businesses need a robust online presence to succeed. That’s where we come in.

Our SEO services are all about making your business website get noticed on search engines such as Google.

Think of Google as a vast library and SEO as the librarian guiding customers to your book. 

Your customers are out there looking for your services. You just need to get in front of them so they can find you.

How We Can Help Your Franklin Business With Our SEO Services

At Dominate Marketing, we understand that a strong online presence is crucial for your business growth. That’s why we offer a wide range of SEO services, tailored to fit your unique business needs.

Locally-focussed businesses can benefit from our Local SEO service. By optimising your online presence for local search results, we aim to help you connect with more customers in your community.

Our Technical SEO service is all about enhancing your website’s backend structure. By doing so, we aim to improve the user experience on your website, which can help to keep visitors on your site for longer and encourage them to return.

For those who operate their business on WordPress platforms or run E-commerce sites, our dedicated WordPress and E-commerce SEO services are ideal. We aim to ensure your website is fully optimised for search engines, a strategy which often results in higher web traffic and, ultimately, increased sales.

If you’re aiming to connect with a wider audience, our National SEO service is the perfect fit. We utilise a range of strategic approaches to enhance your brand’s visibility on a national scale.

Our ultimate goal is to deliver results that matter to you. We focus on improving your website’s ranking, increasing organic traffic, and driving more conversions.

SEO Services We Offer

Here at Dominate Marketing, we specialise in a broad spectrum of SEO services, each designed with a specific intent.

Local SEO

At Dominate Marketing, we pride ourselves on our expertise in Local SEO. If you’re a business looking to enhance your online visibility within a specific area, our services are designed with you in mind.

Local SEO can revolutionise the online presence of small to medium-sized businesses. It works by optimising your online presence for searches that come from your local area. 

But why is this beneficial? It allows you to target your key audience more accurately, ensuring your services reach those who are most likely to use them.

We utilise local keywords specific to your area, optimise your Google My Business listing, and help you manage customer reviews. This targeted strategy ensures your website ranks highly in local search results. 

But what does this mean for you? A high ranking website attracts quality leads, encourages customer interaction and increases your sales.

Here at Dominate Marketing, our goal is simple. We want your business to dominate locally, receiving the recognition it rightly deserves. We don’t just do SEO; we craft strategies that align with your local market’s unique characteristics.

National SEO

As experts in National SEO services, we aim to enhance your online presence across the whole nation. Our approach is to create customised strategies to boost your brand’s online visibility.

With Dominate Marketing, you can rest assured that your National SEO is in expert hands. Our comprehensive and personalised approach ensures you reach a broad audience, giving your brand the national recognition it deserves.

WordPress SEO

We specialise in WordPress SEO, providing a bespoke service to enhance the performance of websites created on the WordPress platform. 

Our expert team has a deep understanding of this popular content management system. We use this knowledge to improve your website’s visibility and ranking on search engines as well as drive conversions.

Ecommerce SEO

We specialise in Ecommerce SEO, a vital service that enhances your online store’s visibility and boosts sales. We adopt a thorough, customised approach to give your ecommerce website an advantage in the competitive digital marketplace.

In short, we are your trusted partner for effective Ecommerce SEO. With our comprehensive, detail-oriented approach, we can help your online store excel in the digital marketplace.

SEO Audits

We also provide another key service: SEO audits. These audits are an essential first step in crafting your successful SEO strategy. We examine your website, looking at its structure, content, and how easy it is to use. By doing this, we find where there’s room for improvement.

Our attention turns to important details like the use of keywords, the profile of your backlinks, and how you fare against competitors in your industry. But it’s not just about content and competition. We also look at technical aspects, such as how fast your site loads, how well it works on mobile devices, and its security levels.

The outcome is a thorough report that acts as a guide to enhance your website’s visibility and its rank in search results. With Dominate Marketing, you can have a clear, actionable SEO audit that pushes your business closer to online success.

The reason for this detailed analysis is clear: to help you understand your current SEO performance and to identify areas for improvement. By improving these areas, your website will rank higher in search engine results pages (SERPs), leading to increased visibility and more potential customers.

Parts to a Successful SEO Campaign

We offer a comprehensive SEO service that is designed to get your business noticed. We believe in a clear, simple approach that gets results.

Keyword Research & Competitor Analysis

Keyword research is a process in which we discover the most popular terms people are using on search engines. Why is this important? By knowing these popular terms, we can tailor your content to match what your potential clients are looking for, drawing them to your website.

Next, we dive into competitor analysis. This isn’t just about knowing who your competitors are; it’s about understanding their tactics. We scrutinise their backlinks, the strength of their content, and the keywords they are using. This provides us with valuable data that can be used to give you a leg up on the competition.

Then, we move onto identifying opportunities. From our competitor analysis, we’re able to spot weaknesses in their strategies. These gaps are your golden opportunities – areas where you can outperform them and increase your online visibility.

After we’ve gathered all this information, we roll up our sleeves and get to work implementing changes. We fine-tune your website and content based on our research, ensuring everything from your landing page to your blog posts is primed for SEO success.

Technical SEO

Technical SEO plays a vital role in boosting your online visibility.

This isn’t just about sprinkling keywords into your content. It’s about ensuring your website ticks all the boxes that modern search engines like Google, Bing, and Yahoo need.

Why is this important? Well, search engines need to be able to find, understand, and index your website’s content. To achieve this, your site’s infrastructure must be optimised. This is where we come in.

We focus on elements that play a significant role in website ranking, like loading speed. A site that takes forever to load isn’t going to impress search engines or users.

We also ensure your website is mobile-friendly. With more people than ever browsing on their phones, a mobile-optimised site is no longer a luxury, it’s a necessity. And of course, we make sure your site is secure, using HTTPS protocols to protect your visitors’ information.

What about structured data markup? This is a type of code that helps search engines understand your content and present it attractively in search results. Think of it as your website’s CV, making a great first impression on search engines.

Another crucial aspect we tackle is the XML sitemap. This is essentially a roadmap of your website that guides search engines to all your important pages. And let’s not forget 301 redirects, which guide users and search engines from outdated pages to relevant, updated ones.

In short, our technical SEO services build a robust foundation for your website. This makes it easier for search engines to understand your content, which can help improve your ranking on search engine results pages (SERPs).

On-site SEO

On-site SEO boosts your website’s status in search engine rankings, drawing organic traffic to your site. We achieve this by refining key elements such as title tags, content, internal links, and URLs, ensuring each element works in harmony to boost your online presence.

We prioritise accessibility, crafting user-friendly websites that function seamlessly across all devices. This ensures a positive user experience, encouraging visitors to stay longer on your site.

The importance of keyword optimisation cannot be overstated. We conduct thorough research to find the keywords your target audience is using. Then, we integrate these keywords into your content, helping search engines to align your website with user searches.

Meta descriptions play a critical role too. These short summaries give search engines and users an instant insight into your page content. We craft engaging meta descriptions that accurately represent your content, enticing users to click through to your site.

In short, our On-site SEO services at Dominate Marketing are designed to optimise your website, enhancing its visibility and driving organic traffic your way. Our goal is to help your business dominate the online marketplace.


Backlinking is the bread and butter of successful SEO. Here at Dominate Marketing, we bring this strategy to life, using top-notch links to give your website a leg up in authority and rankings. We dive into the details, making sure each link adds value and relevance to your site.

We’re all about teamwork and growth. That’s why we team up with strategic partners and industry insiders to get you top-tier backlinks. These aren’t just any links; they’re from trusted sources, bumping up your credibility. The result? More organic traffic and better visibility for your website.

But we don’t stop at boosting your search engine rankings. Our backlinking service also strengthens your online reputation, turning your website into a trusted source for customers. It’s just one of the ways we’re committed to helping businesses, like yours in Franklin, New Zealand, succeed online.

SEO Content Generation

At Dominate Marketing, we’re experts in SEO content generation, a key component for a successful SEO campaign. It’s not just about producing numerous articles. It’s about crafting high-quality, brand-aligned content that truly resonates with your audience.

Our strategy includes Keyword Optimisation, where we carefully place keywords within your content to increase its visibility. This isn’t about stuffing in as many keywords as possible. It’s about ensuring each one is strategically positioned for maximum impact.

With Quality Content, we deliver captivating, informative and original articles that provide genuine value to your audience. This means going beyond regurgitating readily available information. Instead, we aim to offer fresh insights and useful tips that your audience will appreciate.

Internal Linking is another key aspect of our service. We incorporate links to other relevant pages on your website, enhancing navigation and boosting page authority. This not just guides your audience to more of your content, but also helps search engines understand your site’s structure.

Lastly, User Experience is at the heart of our content creation. We ensure our content is not only optimised for SEO, but also offers a seamless and enjoyable browsing experience. This is all about keeping your audience engaged, making them more likely to stay on your site, explore further, and ultimately, convert.

Our approach to SEO content generation is thorough and meticulous, designed to give your business the online visibility it deserves. Trust Dominate Marketing to help you stand out in the crowded digital landscape.

Our Proven Track Record With SEO Success

Our track record is a testament to the effectiveness of our services. We’ve helped dozens of businesses achieve their digital goals with our bespoke SEO strategies.

Take a look at our portfolio below. It’s chock-full of successful SEO campaigns that have propelled our clients to the top of search engine results. This has led to a surge in website traffic, enhanced online visibility, and increased conversion rates. 

What’s our secret? We tailor our SEO strategies to suit each client’s specific requirements, the peculiarities of their industry, and their competitive environment.

It’s not just about getting you on the first page of Google. It’s about keeping you there and ensuring your business enjoys sustained success. At Dominate Marketing, our goal is to provide you with SEO services you can rely on, delivering real, measurable results. We’re committed to excellence and keeping our clients satisfied.

Case Studies

Automotive blog getting 28,000 visitors per month in less than a year!

3X Organic Traffic Within 6 Months!

Traffic screenshot of a law firm's SEO results

NZ Law Firm Gets 3X Increase In Organic Traffic After Website SEO Overhaul

Traffic screenshot of a plumber's SEO results

Australian Law Firm Gets 4X Increase In Organic Traffic After Website Rebuild & SEO Implementation

Traffic screenshot of a law firm's SEO results

NZ Plumber Goes From Almost 0 to 200 Users and 441 Keywords In Less Than 4 Months

14X Return on Ad Spend (ROAS) from Google Ads

Law Firm Making $180,000+ From Google Ads

Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!

Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend

Want Results Like These?

What Our SEO Clients Have to Say

7 reviews on
The business name says it all, Dominate Marketing. Mateja and his team are experts in their field and it is so refreshing to finally find a marketing team that actually does what they say. Mateja has revived my website and ranked it much higher in a shorter amount of time. Thank you again Mateja.
Unyte Management
Unyte Management
10/10 for Mateja. He's a pro at what he does, and there's no argument to be made there. He addressed our issue directly, offering honest and straightforward suggestions. It was a great pleasure working with him as he helped us generate more leads scaling our business even more.
Peter Fam
Peter Fam
Mateja is very good at what he does. He is efficient, helpful and his service is full of value particularly given the reasonable price. I highly recommend relying on him to elevate your business' internet presence.
Sophie Bloy
Sophie Bloy
We started working with Mateja mid 2022 and were getting around 20 leads per month through our Google ads and website in the months prior. Mateja optimized our entire website and Google Ads campaign, which resulted in an increase to over 90 leads per month without increasing our ad budget. With the increased performance we were confident to spend more money on ads and explore running ads in new practice areas which allows us to bring in even more lucrative cases for our business. We highly recommend Mateja. He is reliable, full of great ideas, and gets the results.
Kevin Magee
Kevin Magee
Outstanding, Mateja revived our non functioning website back to page 1 of google. I had approached 3 other companies but Mateja stepped up and owned it and still goes beyond our expectations. We get so many comments from customers and the leads keep growing every month. Kev@AAwreckers (1998) Ltd.
David Sweas
David Sweas
We were looking to expand our service shop and our offering, going from two lifts to four in our new facility, and we hired Mateja to build a website and run our online marketing. Our previous marketing was focused on our manufacturing operation that sells overseas, we hadn’t invested much in our local service offering at that time. Over the 12 months after engaging Mateja, we had an increase of cars in the shop to about double our previous volume, and a noteworthy change in the mix across brands that we service. Mateja has been helpful as a one-stop shop helping us to market across several different digital channels, and his proactive ideas and content generation have helped us to keep up with shifts in the market.
Kiro Mladenovik
Kiro Mladenovik
Hiring Mateja’s services was the best investment I made. He improved website functionality, increased phone calls, traffic and client visits. Very happy with his services. Highly recommended

SEO Services We Offer

What Exactly We Do With SEO

As an SEO agency, our primary focus is to help your business make more money with SEO.

There are 4 key parts to how we implement SEO for your business:


Before anything else, we take the time to fully research your business and your market in order to be able to best position your business for success, as well as capture the low hanging fruit for quick results.

Beyond that, we also put together a plan for how to dominate your industry over time and ensure you become the #1 name in your niche.

Once we have the plan in place, we set you up with the initial optimisation.

Typically speaking this means optimising your website (or sometimes building an entirely new website) with all the relevant on-page aspects such as meta titles, URLs, H1 headlines, writing all the content, images and so on.

This will also including setting up all necessary tracking like Google Analytics 4, Google Search Console and any other tools required.

We also create (if not already made) and optimise your Google Business Profile so that you show up in the local search results.

Initial SEO Optimisation

Conversion Rate Optimisation

In order to capitalise on all the traffic we will be getting to your website, we ensure that every page on your website is fully optimised to get as many conversions as possible.

Basically, what this means is that we set up all the pages in such a way that it encourages the most amount of people possible to buy from you.

There are many parts to this, from how the content is written to how the buttons are setup, and that’s all something we take care of.

Once everything above is done and set up, we then begin our ongoing SEO implementation which involves posting new content regularly to your website as well as making backlinks and business listings, among other things.

 Over time, this all adds up, and next thing you know you are on page 1 for all the keywords relating to your business, and your phone is ringing non-stop.

Ongoing SEO Implementation