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What Is Technical SEO?

In the constantly changing world of digital marketing, understanding the complexities of technical SEO has become crucial for businesses aiming to achieve online success. Whilst many may be familiar with the term SEO, technical SEO often remains a mystery.

So, what exactly is technical SEO? In simple terms, it includes the optimisation of a website’s technical elements to enhance its visibility and ranking on search engine result pages. However, technical SEO goes beyond just keywords and content, delving into the technical aspects that underpin a website’s performance. From website speed to crawlability and structured data, these factors play a key role in determining a website’s search engine rankings.

But how does it all work? And why is it so important? Let’s delve into the fundamentals of technical SEO and how it can significantly impact your online presence.

The Basics of Technical SEO

The Basics of Technical SEO involve optimising various elements of a website to enhance search engine rankings and improve overall performance. Technical SEO encompasses a range of strategies that help search engines understand your website better and ensure that it is easily accessible and indexable.

One significant aspect is optimising individual pages for search engines. This includes creating high-quality and relevant content that is optimised for specific keywords. Additionally, technical elements such as XML sitemaps and meta robots tags should be implemented to guide search engines in crawling and indexing your website effectively.

Internal linking is another crucial aspect of technical SEO. By strategically linking pages within your website, you can improve the overall structure and navigation, making it easier for search engines to discover and understand your content.

Furthermore, technical SEO strategies should also consider the crawl budget and site load time. Crawl budget refers to the number of pages search engines are willing to crawl on your website within a given timeframe. By optimising the crawl budget, you can ensure that search engines focus on crawling and indexing your most important pages. Site load time is also critical, as search engines prioritise websites that provide a fast and seamless user experience.

Key Components of Technical SEO

One essential facet of technical SEO involves optimising website infrastructure and server settings. Technical SEO concentrates on the technical elements of a website that impact its visibility and performance in search engines. It ensures that search engine crawlers can efficiently crawl and index web pages, resulting in improved organic rankings.

Site architecture plays a crucial role in technical SEO. It involves organising web pages and content in a logical manner, making it easier for search engines to comprehend and navigate the site. A well-structured site architecture enhances user experience and aids search engines in indexing the site more effectively.

Another key component of technical SEO is URL structure. Optimised URLs are clean, descriptive, and include relevant keywords. This assists search engines and users in understanding what the page is about and improves the chances of higher rankings.

Meta descriptions, on the other hand, are HTML tags that provide a brief summary of a web page’s content. Well-written meta descriptions can entice users to click on your website in search results, increasing organic traffic.

Canonical tags are important for websites with duplicate or similar content. These tags inform search engines about the preferred version of a page, preventing duplicate content issues and ensuring that only the desired version appears in search results.

Benefits of Implementing Technical SEO

Implementing Technical SEO provides numerous benefits to a website’s performance, search engine visibility, and user experience. By optimising the technical elements of a website, search engines can easily crawl and index the site, leading to improved visibility and higher rankings in search results. Additionally, implementing Technical SEO can enhance the user experience by improving website speed and loading times, resulting in quicker page load times and a more mobile-friendly design.

To further illustrate the benefits of implementing Technical SEO, consider the following table:

Benefits of Implementing Technical SEO
Improved website crawlability and indexability
Enhanced user experience
Prevention of technical issues
Optimised site structure and navigation
Increased organic traffic and better conversion rates
Improved website performance

Common Technical SEO Mistakes to Avoid

When it comes to optimising a website’s technical elements, it is crucial to be aware of the common mistakes that should be avoided in order to maximise the benefits of Technical SEO. One of the most common mistakes is neglecting to optimise all pages of the website. It is essential to ensure that every page is properly optimised for search engines to crawl and index. This includes optimising the URL structure, using XML sitemaps, and implementing schema markup.

Another mistake to avoid is overlooking the importance of site structure. A well-organised site structure allows search engines to easily navigate and understand the content on the website. This can be achieved by creating logical categories, using breadcrumbs, and implementing internal linking strategies.

Not having an SSL certificate is another common technical SEO mistake. Having an SSL certificate ensures that the website is secure and trusted by search engines and users.

Ignoring canonical tags is also a mistake that can negatively impact SEO. Canonical tags help search engines understand which version of a page is the preferred one, especially when dealing with duplicate content.

Lastly, error pages and broken links should be regularly monitored and fixed. These issues can negatively affect user experience and search engine rankings.

How to Improve Your Technical SEO

To enhance your website’s technical SEO, it is crucial to focus on key areas such as website speed, crawlability, content quality, security, and website architecture.

Here are three methods to improve your technical SEO:

Optimise Website Speed:

A slow-loading website can negatively impact user experience and search engine rankings. To improve website speed, compress images, minify CSS and JavaScript files, and leverage browser caching. Regularly monitor and optimise your website’s performance to ensure fast loading times.

Enhance Crawlability:

Make it easy for search engines to crawl and index your website. Use internal linking to guide search engine bots through your site, and create a sitemap.xml file to provide a clear structure of your website’s URLs. Additionally, utilise robots.txt and meta tags to control which pages search engines can access and index.

Eliminate Duplicate Content:

Duplicate content can confuse search engines and dilute your website’s visibility. Conduct regular audits to identify and resolve duplicate content issues. Use canonical tags to indicate the preferred version of a page, and implement 301 redirects for any duplicate URLs. This will help search engines understand the correct content to index and improve your website’s overall SEO.

Frequently Asked Questions

What Is Technical SEO With Example?

Technical SEO refers to the optimisation of website elements to improve search engine rankings. Examples include implementing HTTPS, optimising site speed, and preventing duplicate content. It is crucial for ecommerce sites and can lead to increased organic traffic and higher conversion rates.

What Is the Difference Between SEO and Technical SEO?

The distinction between SEO and technical SEO resides in their focus. Whilst SEO optimises content and constructs backlinks, technical SEO enhances website elements for superior rankings, such as website speed, crawlability, and avoiding duplicate content.

Is Technical SEO Hard?

Technical SEO can be challenging, but with the correct strategies and best practises, it can be improved. Beginners can utilise technical SEO tips and tools to optimise their website for search engines, avoiding common mistakes and achieving better rankings.


In conclusion, technical SEO plays a crucial role in enhancing a website’s search engine rankings and overall user experience. By optimising factors such as website speed, crawlability, and security, websites can achieve higher rankings and better visibility in search engine results.

It is important to avoid common technical SEO mistakes and continuously work on improving these technical elements to ensure a high-quality user experience and increase organic traffic to the website.