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Why Are My Google Ads Not Showing Up?

Have you ever wondered why your Google ads are not appearing?

It can be frustrating when you’ve spent time and effort into creating a campaign, only to discover that your adverts are not getting the visibility you anticipated.

But do not worry, there are several reasons why this might be occurring, and in this discussion, we will explore some of the most common issues that can stop your adverts from appearing.

From payment issues to bidding strategy mistakes, and even targeting blunders, understanding these potential roadblocks is crucial in ensuring the success of your ad campaigns.

So, let’s delve in and uncover the reasons behind why your Google ads may not be appearing.

Possible Payment Issues

Potential Payment Problems can cause Google Ads to not display. It’s crucial for advertisers to ensure that their billing information is valid and up-to-date. Automatic payments may fail to process if the pre-set threshold or billing period has been reached. It’s also vital to have sufficient funds in the account to cover the ad expenditure. If these payment problems are not resolved promptly, ads may not be displayed.

Moreover, the ad campaign budget plays a considerable role in ad visibility. If the budget is not sufficient to support the desired ad expenditure, Google Ads may not display. It’s important to set realistic budgets that align with the advertising goals and objectives.

In addition, ad copy and campaign settings directly impact ad visibility. If ads have been paused, removed, or disapproved, they will not be shown to users. Advertisers should ensure that their ads are enabled and comply with Google’s advertising policies.

To summarise, payment problems, including invalid billing information and insufficient budget, can prevent Google Ads from displaying. Advertisers must closely monitor their payment details, ensure adequate funds, and set realistic budgets. Additionally, they should regularly review and optimise their ad copy and campaign settings to maximise ad visibility.

Bidding Strategy Problems

Bidding strategy problems can significantly influence the visibility of Google Ads campaigns. One common issue that advertisers may encounter is low search volume for their targeted keywords. If the search volume increases, it can enhance the chances of ads being displayed.

Moreover, low Quality Scores can also affect ad visibility. Advertisers should ensure that their ads are relevant and have high-quality landing pages to improve their Quality Scores.

Another element that can obstruct ad visibility is bid adjustments. If bid adjustments are set too low, it can result in a lower ad rank and decrease the chances of ads being displayed. Conversely, high bid adjustments may lead to overspending. Therefore, finding the right balance is crucial.

Negative keywords can also influence ad visibility. If a negative keyword is added, it would override the targeting for those specific keywords and prevent ads from being displayed. Advertisers should review their negative keyword lists and ensure they are not inadvertently blocking relevant searches.

Lastly, it’s important to consider that the ad auction depends on the user’s search query. Advertisers can use the Ad Preview tool to see how their ads appear for different searches. This can help identify any issues that may be causing the ads not to be displayed.

Low Keyword Search Volume

Low keyword search volume can significantly influence the eligibility of adverts to be displayed. When your Google adverts aren’t appearing, one possible reason could be that the keywords you are targeting have low search volume. If there aren’t enough individuals searching for those specific keywords, your adverts may not be shown to them.

To address this issue, you can utilise the Keyword Planner tool to find similar keywords with higher search volume. Targeting broader terms or match types can also assist you in reaching a larger audience and increase the chances of your adverts being seen.

It is crucial to note that waiting for the search volume to increase is not advised. Instead, take proactive steps to optimise your campaigns. You can increase your daily budget, enhance the quality of your adverts, and ensure your post-click landing page is relevant to the users.

Ad Paused, Removed, or Disapproved

Advertisements, advert groups, or campaigns may be put on hold, removed, or disapproved, resulting in the incapacity to display them. This can be a frustrating experience for advertisers who are puzzled as to why their Google advertisements are not appearing. There are several reasons why this may transpire:

  1. Paused or Removed Advertisements: If an advertisement or advert group is paused or removed, it will not be eligible to show. To resolve this issue, advertisers should switch the status of their advertisements and advert groups from paused to enabled.
  2. Disapproved Advertisements: Google has strict guidelines for advert content, and if an advertisement violates these guidelines, it may be disapproved. To rectify this, advertisers need to review the disapproval reasons provided by Google and make the necessary amendments to their advert content.
  3. Misaligned Keywords: If the keywords used in the advert campaign do not match the search queries entered by users, the adverts may not be shown. Advertisers should use the Google Ads keyword planner to find relevant keywords with substantial search volume and ensure that their adverts are targeting the appropriate audience.

Scheduling or Targeting Errors

When it comes to Google Ads not appearing, another potential issue that advertisers may come across is linked to scheduling or targeting errors.

Advertisers possess the capability to establish a specific advertising timetable for each campaign, deciding when their adverts will be displayed to potential customers. However, if the scheduling is too narrow, it can lead to the adverts not being shown as frequently as desired. It is crucial for advertisers to review their scheduling settings and ensure that they are in line with their advertising goals and target audience.

Moreover, targeting errors can also obstruct adverts from appearing. Advertisers can set specific parameters for location targeting, which may restrict the potential reach and keyword search traffic for their adverts. If the targeting settings are too limiting, it can result in a decrease in impressions and advert visibility.

To rectify these issues, advertisers should thoroughly review their campaign settings, including scheduling and targeting options, to ensure that they are optimised for maximum visibility and reach. Adjustments may need to be made to the campaign bids, keywords, or targeting parameters to enhance the performance of the adverts and increase their chances of being shown to the intended audience.

Frequently Asked Questions

How Do I Know if My Google Ads Are Showing?

To ascertain if your Google adverts are displaying, scrutinise advert performance via advert tracking and analysis tools. Assess advert targeting, bidding, placement, quality, budgeting, scheduling, testing, and optimisation to ensure optimal advert visibility and reach.

How Long Does It Take for Google Ads to Start Showing Up?

It can take up to 24 hours for Google advertisements to start appearing. Factors such as bid amounts, low search volume, advertisement approval process, and targeting errors may cause potential delays in visibility. Troubleshooting and optimising relevancy can speed up advertisement display.

Why Can’t I See My Own Ads on Google?

The visibility of your Google adverts may be influenced by various factors including personalised search results, ad targeting settings, the ad approval process, ad rank and competition, ad scheduling and budget, ad placement and bidding, ad format and design, ad targeting optimisation, and ad performance tracking.

Why Is My Ad Not Appearing Google Ads?

Ad visibility on Google Ads may be influenced by factors such as ad targeting, relevance, approval process, budget optimisation, position ranking, scheduling issues, quality score, campaign settings, and performance tracking.


In conclusion, there are various reasons why Google adverts may not appear. These include:

  • Payment issues
  • Problems with bidding strategies
  • Low keyword search volume
  • Paused or disapproved adverts
  • Scheduling or targeting errors

Additionally, performance issues such as:

  • Unfocused ad groups
  • Poorly optimized ad copy
  • Irrelevant landing pages
  • Low click-through rates

can also impact advert visibility.

To improve advert visibility, it is crucial to:

  • Regularly review and optimize campaigns
  • Adjust bidding and targeting strategies
  • Address any technical or account settings issues.