Dominate Marketing

Dominate logo

Does Having a Custom 404 Page Help With SEO?

In the world of search engine optimisation (SEO), every little detail counts. From meta tags to site speed, webmasters are constantly looking for ways to improve their website’s visibility and rankings.

One often overlooked aspect is the custom 404 page. While most people view a 404 error as a dead end, savvy SEO professionals see it as an opportunity. But does having a custom 404 page really help with SEO? The answer is not a simple ‘yes’ or ‘no.’ It depends on a variety of factors, and in this discussion, we will explore the importance of custom 404 pages, the benefits they can bring, and the factors to consider when creating one.

So, let’s delve into the world of custom 404 pages and uncover their impact on SEO.

Importance of Custom 404 Page for SEO

The significance of a custom 404 page for SEO cannot be overstated. When users encounter an error page on a website, such as a broken link or a mistyped web address, it can be frustrating and lead to a negative user experience. By creating a custom 404 page, website owners have the chance to turn this negative experience into a positive one.

A well-designed custom 404 page can assist users in finding the information they seek, even if they have landed on an error page. By including helpful links and a search bar, users can effortlessly navigate to relevant pages and continue exploring the website. This not only enhances user experience but also increases engagement and reduces bounce rate, which are aspects that positively impact SEO.

Furthermore, custom 404 pages allow website owners to maintain consistent branding. By designing the error page to match the overall look and feel of the website, it creates a seamless and professional user experience. Additionally, a well-designed custom 404 page can attract positive backlinks, which can contribute to SEO efforts.

Benefits of Custom 404 Page

When it comes to website optimization, a well-designed custom 404 page offers numerous benefits. Here are four advantages of having a custom 404 page:

  1. Reduces bounce rate: A custom 404 page can help retain users who encounter an error on your site. By providing a helpful and engaging page, you can prevent users from immediately leaving and increase their chances of exploring other parts of your site.
  2. Maintains consistent branding: A custom 404 page allows you to maintain a cohesive user experience by incorporating your site’s branding elements. This consistency helps users feel familiar and connected to your brand, even when they encounter an error.
  3. Attracts external attention: Creative and branded custom 404 pages have the potential to attract external attention and generate positive backlinks. This can contribute to improving your site’s visibility and SEO.
  4. Enhances conversion rate: Implementing a custom 404 page with helpful links and a search bar can improve the chances of converting lost visitors. By providing alternative options for users to explore or find the desired content, you increase the likelihood of them staying on your site and completing a desired action.

Incorporating a custom 404 page not only helps address errors and provide a better user experience but also has the potential to positively impact your site’s SEO.

Factors to Consider When Creating a Custom 404 Page

In order to create an effective custom 404 page, it is important to consider several factors that contribute to a user-friendly and SEO-optimised experience.

A well-designed custom 404 page should maintain consistent branding and offer clear navigation options to ensure a seamless user experience. Including helpful links to the homepage, popular pages, and a search bar can assist users in finding the desired content and minimise frustration.

Encouraging engagement on the custom 404 page is also crucial. Providing a way for users to report broken links not only helps improve the overall website experience but also enables the website owner to address any issues promptly. Additionally, incorporating a site search bar on the 404 page can aid users in quickly finding relevant content within the website.

Considering the SEO impact of the custom 404 page is vital. 404 errors can negatively affect search visibility, so it is essential to implement best practices to minimise these effects. Regular monitoring of 404 errors and promptly addressing them can help maintain a positive user experience and optimise the website’s crawl budget.

Common Mistakes to Avoid in Custom 404 Page Design

Common pitfalls to avoid when designing a custom 404 page include failing to provide clear and concise error messages. A well-designed 404 page is not only aesthetically pleasing but also serves a functional purpose by assisting users who have encountered a dead end on your website.

To ensure that your custom 404 page is effective and user-friendly, steer clear of the following common mistakes:

  1. Not explaining the error: Clearly state that the page the user was attempting to access does not exist or cannot be found. This helps users understand why they have reached a 404 error and prevents confusion.
  2. Not providing navigation options: Offer links or a search bar on the custom 404 page to help users find relevant pages on your website. This not only enhances the user experience but also prevents them from leaving your site altogether.
  3. Ignoring SEO value: Optimise your custom 404 page with relevant keywords and meta tags. This can help search engines understand the purpose of the page and potentially improve its ranking.
  4. Forgetting to include a link to the homepage: Ensure to include a prominent link to the homepage on your custom 404 page. This allows users to easily navigate back to your website’s main page and continue exploring.

How to Measure the Impact of Custom 404 Page on SEO

One crucial aspect to consider when evaluating the effectiveness of a custom 404 page is its impact on search engine optimisation (SEO).

A 404 error occurs when a user tries to access a page that doesn’t exist. By default, a website’s server displays a generic 404 error page. However, by creating a custom 404 page, website owners have the opportunity to improve the user experience and potentially enhance SEO.

When it comes to measuring the impact of a custom 404 page on SEO, there are a few key factors to consider.

Firstly, monitoring the number of 404 errors can provide insights into the overall health of a website. A spike in 404 errors may indicate issues with page crawling or broken links, which can negatively impact SEO.

Another way to measure the impact of a custom 404 page on SEO is by tracking changes in search results. If the custom 404 page is effective in guiding users to relevant content or suggesting alternative pages, it may help retain visitors who would otherwise bounce from the site. This can improve metrics such as bounce rate and time on site, which are known to influence search engine rankings.

Frequently Asked Questions

What Is the Benefit of Custom 404 Page?

A custom 404 page offers several benefits, such as enhancing user experience, strengthening branding, and boosting engagement. It permits for inventive error messages, assists in analysing and reducing bounce rates, and can be optimised for lead generation and conversion optimisation.

Do 404s Affect SEO?

404 errors can have a negative impact on SEO as they indicate broken links and poor user experience. It is important to monitor and fix 404 errors promptly, implement best practices, and create effective custom 404 pages.

Why Use Custom 404 in a Website Blogging?

Utilising a custom 404 page in a website blog helps create a positive user experience through creative examples, improved bounce rates, and retaining visitors. It also enhances website credibility and conversion rates, without necessitating coding skills.

How Do I Deal With 404 Pages SEO?

Having a custom 404 page is important for SEO as it aids in dealing with common 404 errors, crafting a user-friendly experience, implementing best practices for handling errors, and monitoring and tracing broken links.


In conclusion, having a bespoke 404 page can greatly benefit SEO by enhancing user experience, increasing engagement, and generating positive backlinks.

It also aids in maintaining consistent branding and can generate positive attention for a business.

Considering the importance of user experience and search engine signals, creating a well-designed bespoke 404 page should be a priority for website owners.