Dominate Marketing

Dominate logo
Google Ads

The Different Types of Ads In Google Ads

Google Ads offers a broad array of advertising options to accommodate the varied needs of businesses. From search adverts to display adverts, video adverts to shopping adverts, and app adverts to local services adverts, there are numerous methods to effectively reach your target audience.

Each type of advert has its own distinctive features and benefits, allowing advertisers to customise their campaigns to specific goals and objectives. By exploring the different types of adverts available in Google Ads, businesses can maximise their online visibility, attract more customers, and ultimately drive greater success.

So, let’s delve into the world of Google Ads and discover the possibilities that await.

Here Are the Different Types Of Google Ads

Search Ads

Search ads are a crucial part of any comprehensive PPC strategy, providing businesses with a cost-efficient and highly targeted route to reach their intended audience. As the original type of Google ad, search ads involve bidding on relevant keywords to display the ad at the top of the results page. This makes them effective for driving leads or purchases.

Google offers various ad formats for search campaigns, including responsive search ads, call ads, and dynamic search ads. These formats give businesses the flexibility to create engaging and visually appealing ad copy that resonates with potential customers.

Text ads are the most common type of search ad format. They appear as simple text-based ads and are highly targeted using real-time search queries. This allows businesses to capture user intent and show their ads to a specific search audience. By promoting webpages related to targeted keywords, businesses can increase their chances of reaching their target audience and driving relevant traffic to their website.

Search ads are strategically placed throughout Google Search results, ensuring maximum visibility for businesses. This makes them a vital component of a well-rounded PPC strategy. By utilising search ads, businesses can effectively reach their potential customers and increase their chances of converting leads into sales.

Display Ads

After exploring the effectiveness of search adverts in reaching a targeted audience, it’s crucial to shift our focus to display adverts. Display adverts, available on the Google Ads platform, are image-based adverts that can be highly effective in driving brand awareness and boosting other campaigns. These adverts can be targeted based on placements, audiences, and topics, allowing advertisers to reach specific demographics and interests.

Google Display adverts come in various types, including single image display adverts and responsive display adverts. This variety offers flexibility in visual presentation, ensuring that advertisers can create compelling and engaging content. These adverts are displayed across the Google Display Network, which covers over 35 million apps and websites, including Google properties. This extensive reach guarantees wide visibility for brands.

While display adverts may have lower click-through rates compared to search adverts, they often generate higher conversion value. This makes them valuable for building brand recognition and engagement. By occupying advert space on relevant websites and apps, Google advertising through display adverts allows businesses to capture the attention of potential customers and drive them towards desired actions.

Video Ads

Video adverts are a potent instrument for promoting products, bolstering brand awareness, and engaging audiences through visual storytelling. Google Video adverts offer different campaign types accessible on numerous platforms such as YouTube, Google Shopping adverts, and Google Ads campaign types.

One type of video advert is the skippable in-stream advert, which permits viewers to skip the advert after a few seconds. This type of advert is ideal for longer videos, as it gives viewers the option to continue watching or skip to the main content. Alternatively, non-skippable in-stream adverts do not provide viewers with the option to skip, ensuring that the entire advert is seen. These adverts are effective for delivering a concise message in a shorter duration.

In-feed video adverts seamlessly fit within the content of a website or app, providing a non-disruptive viewing experience. These adverts are designed to blend in with the surrounding content and engage viewers without interrupting their browsing experience.

Bumper adverts, on the other hand, are short, non-skippable video adverts of up to 6 seconds in length. These adverts are perfect for swiftly conveying a brand message and capturing the viewer’s attention.

Lastly, outstream adverts are mobile-only video adverts that play outside of YouTube. They appear within mobile apps and websites, making them an excellent choice for reaching a broader audience.

Shopping Ads

When it comes to advertising on Google Ads, another effective type of ad to consider is the Shopping Ad. Shopping Ads are visual ads for products that appear on both the Search and Shopping tabs. These ads depend on a product feed that is created and uploaded to the Google Merchant Centre. There are two types of Shopping Ads: Product Shopping ads and Showcase Shopping ads.

Product Shopping ads are ideal for showcasing and selling physical products. They can include product images, reviews, and auto-populated data from the Merchant Centre. These ads are highly relevant to a user’s search query and are displayed prominently on the search results page. Showcase Shopping ads, on the other hand, allow advertisers to group related products together, providing users with a curated shopping experience.

To run Shopping Ads, advertisers need to have a product data feed in the Merchant Centre. This feed contains information about the products being advertised, such as the title, description, price in NZD, and availability. Advertisers can also utilise Smart Shopping campaigns, which use machine learning to optimise the ads and reach potential customers across various Google networks.

In addition to traditional Shopping Ads, Google also offers local inventory ads. These ads allow advertisers to showcase their in-store products to nearby customers who are searching for similar items. With Shopping Ads, advertisers have a powerful tool to effectively sell physical products and reach their target audience.

Type of Shopping Ads Description
Product Shopping ads Showcase and sell physical products with relevant product images, reviews, and data from the Merchant Centre.
Showcase Shopping ads Group related products to provide a curated shopping experience.
Smart Shopping Utilise machine learning to optimise ads and reach potential customers across Google networks.
Local inventory ads Showcase in-store products to nearby customers who are searching for similar items.

App Ads

App Adverts are a strategic advertising tool designed to drive app installations or interactions for advertisers with a mobile application. These adverts are an effective way for app developers and marketers to promote their products and increase user engagement. With the wide range of advert formats available, including text, image, video, and HTML5, advertisers have the flexibility to choose the type of advert that best suits their campaign goals.

App Adverts in Google Ads can target users who are likely to install or engage with apps, ensuring that the right audience is reached. They can include app previews, screenshots, and other visuals that showcase the features and benefits of the app. Additionally, these adverts can track app installs and in-app conversions, providing valuable insights to advertisers about their campaign’s performance.

App Adverts are especially beneficial for advertisers looking to promote their mobile applications and increase brand awareness. By leveraging the power of Google Ads and targeting relevant audiences, advertisers can effectively drive app installations and interactions, ultimately boosting their app’s visibility on platforms like Google Play.

Frequently Asked Questions

What Are Different Types of Google Ads?

Google Ads provides a variety of ad types to fulfil different advertising objectives. These comprise Search Campaigns, Display Campaigns, Video Campaigns, Shopping Campaigns, and App Campaigns. Each type possesses its advantages, targeting options, optimisation tips, and best practices for crafting effective ads.

What Are the Two Main Ad Formats Used in Google Ads?

The two primary advertisement formats utilised in Google Ads are Search Adverts and Display Adverts. Search Adverts are text-based and appear in search results, whilst Display Adverts are visually oriented and appear on websites, apps, and Google properties within the Display network.

What Are the Three Levels of Google Ads?

The three tiers of Google Ads are Search campaigns, Display campaigns, and Video campaigns. Each tier presents unique advert formats and targeting options to suit different advertising goals and strategies.

What Are the Different Types of Google Discovery Ads?

Google Discovery Adverts offer a range of targeting options, creative optimisation, advert placement options, performance tracking, and audience targeting options. Advert format customisation, budget allocation strategies, advert scheduling options, advert copy best practices, and conversion tracking implementation are also available.


In conclusion, Google Ads provides a broad range of ad formats to cater to different campaign objectives. From search adverts to display adverts, video adverts, shopping adverts, and app adverts, advertisers have the flexibility to select the most suitable format to reach their target audience.

With the array of options available, businesses can effectively promote their products or services and drive the desired results.