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What Is the Average Cost Per Conversion On Google Ads?

When it comes to running successful advertising campaigns on Google Ads, understanding the average cost per conversion is crucial. This metric provides valuable insights into the effectiveness and efficiency of your campaigns, enabling you to make informed decisions and optimize your marketing strategies.

So, what exactly is the average cost per conversion on Google Ads? Well, the answer is not as simple as it may seem. It varies depending on various factors, including the advertising platform, industry, and campaign objectives.

In this discussion, we will explore the trends, factors, benchmarks, and strategies related to the average cost per conversion on Google Ads, providing you with a comprehensive understanding of this key performance indicator.

So, let’s dive into the world of cost per conversion on Google Ads and uncover the secrets to achieving optimal results.

Average Cost per Conversion Trends

The trends in average cost per conversion provide valuable insights into the effectiveness and efficiency of advertising campaigns on various platforms. Google Ads, being one of the most popular advertising platforms, offers a wealth of data on average cost per conversion.

According to the data, the average cost per conversion on the Google Ads search network is $56.11, while on the display network it is $90.80. These figures can vary depending on industry-specific factors, such as competition and target audience. For instance, the average cost per conversion on Bing Ads is $41.44, indicating that different platforms have different cost structures and performance levels. Unfortunately, there is no data available for Facebook Ads in this context.

To better understand the trends in average cost per conversion, it is important to consider other metrics as well. Conversion rate averages, cost per acquisition, click-through rate, and industry benchmarks all play a role in determining the effectiveness of advertising campaigns. These metrics can be tracked and analyzed using tools like Google Analytics, providing advertisers with valuable insights into the performance of their search campaigns.

Factors Influencing Cost per Conversion

When examining the trends in average cost per conversion, it becomes evident that several factors heavily influence the cost per conversion on advertising platforms such as Google Ads. Conversion rates vary significantly across different advertising platforms and industries. Factors such as sales cycle length, industry, and device type can influence conversion rates on advertising platforms like Google Ads and Facebook Ads. Industry-specific factors heavily impact both the average conversion rates and cost per conversion on different advertising platforms.

Strategies such as optimizing landing pages, keyword targeting, and audience segmentation can significantly impact the cost per conversion on advertising platforms. By optimizing landing pages, businesses can increase the likelihood that users who click their ads will convert. Furthermore, targeting the right keywords can ensure that the ads are shown to the right audience, improving the chances of conversion. Audience segmentation allows businesses to tailor their ads to specific groups, increasing the relevance and effectiveness of the ads.

Additionally, industry benchmarks play a crucial role in determining the cost per conversion on Google Ads. Businesses can refer to industry average benchmarks and benchmark reports to compare their conversion rates and costs with others in the same industry. This helps them gauge the effectiveness of their campaigns and make necessary adjustments to improve their cost per conversion.

Industry-Specific Cost per Conversion Benchmarks

Industry-specific benchmarks offer valuable insights into the cost per conversion in different sectors. These benchmarks help advertisers understand how their Google Ads account is performing compared to industry averages, and can guide their conversion rate optimization efforts.

Here are some industry-specific cost per conversion benchmarks based on Google Ads data:

  • Legal Services: The legal services industry typically has higher average costs per conversion due to the high competition and the high average CPC for legal keywords.
  • E-commerce: E-commerce businesses often have average costs per conversion that are lower than other industries, thanks to the high volume of online transactions and lower average CPC.
  • Healthcare: The healthcare industry tends to have higher average costs per conversion due to the complexity of the services offered and the competitive landscape.
  • Education: The education sector often has lower average costs per conversion due to the high demand for online courses and the ability to target specific demographics effectively.

It’s important to note that these benchmarks are not absolute, and individual results may vary. Factors such as the average conversion rate and the total number of conversions also play a significant role in determining the average cost per conversion. Advertisers should use these benchmarks as a starting point for evaluating their own performance and making informed decisions about their advertising strategies.

Strategies to Optimize Cost per Conversion

To enhance cost per conversion, advertisers can implement various strategies that focus on optimizing their advertising campaigns. By utilising industry-specific benchmarks, advertisers can evaluate their cost per conversion on different advertising platforms and set realistic goals. Additionally, focusing on high commercial intent keywords can improve the click-through rate and increase the chances of conversions. Display advertising on Google Ads and lead ads on Facebook can be used to increase brand awareness and qualify prospects respectively. Paying attention to the mobile user experience is crucial as mobile searches are becoming increasingly prominent. Testing other search engines besides Google can also provide valuable insights and potentially better campaign results. Analysing average cost per conversion benchmarks by industry can help tailor optimisation strategies for specific sectors, ensuring that advertising efforts are aligned with industry standards and goals.

Here is a table showcasing different strategies to optimise cost per conversion:

Strategy Description
Utilise high commercial intent keywords Focus on keywords that indicate strong purchase intent, increasing the likelihood of conversions.
Utilise display advertising Use visual ads on Google Ads to increase brand awareness and attract potential customers.
Use Facebook lead ads Implement lead ads on Facebook to capture contact information and qualify prospects.
Optimise mobile user experience Ensure that the website and landing pages are mobile-friendly, providing a seamless experience for mobile users.
Test other search engines Experiment with advertising on search engines other than Google to reach a wider audience and potentially achieve better campaign results.

Future Outlook for Cost per Conversion on Google Ads

The future outlook for cost per conversion on Google Ads is influenced by various factors, including industry-specific benchmarks, mobile usage, and longer sales cycles.

These factors play a crucial role in determining the average cost per conversion and can shape the strategies and budgets of businesses using Google Ads.

To understand the future outlook for cost per conversion on Google Ads, it is important to consider industry-specific benchmarks. Different industries have varying conversion rates, which directly impact the cost per conversion. For example, industries with high competition and low conversion rates may experience higher costs per conversion on Google Ads.

Mobile usage is another factor that will shape the future outlook for cost per conversion. With the increasing prevalence of mobile devices, businesses need to ensure that their ads are optimized for mobile users. This is crucial because mobile users may have different behaviour patterns and preferences compared to desktop users, which can affect conversion rates and ultimately the cost per conversion.

Additionally, longer sales cycles can contribute to higher costs per conversion on Google Ads. When the sales process involves multiple touchpoints and requires more time to convert leads into customers, businesses may need to invest more in their advertising efforts to maintain a consistent flow of conversions.

Frequently Asked Questions

What Is Good Conversion Rate for Google Ads?

A good conversion rate for Google Ads depends on various factors such as effective targeting strategies, optimizing ad copy, landing page design tips, tracking conversions accurately, improving ad relevancy, A/B testing, remarketing campaigns, mobile optimization, understanding the customer journey, and measuring and analyzing conversion data.

What Is the Average Conversion Rate for Google Ads 2023?

Predicted conversion rate trends for Google Ads in 2023 indicate a potential increase due to advancements in targeting capabilities and optimization strategies. Factors influencing conversion rates include ad relevance, landing page experience, and audience targeting.

What Is the Average CPA for Google Ads?

The average cost per acquisition (CPA) on Google Ads can vary depending on factors such as targeting options, industry, and optimization strategies. It is important to track and analyze CPA data to improve performance and achieve a positive return on investment.

What Is the Value per Conversion in Google Ads?

Conversion value optimization is a crucial aspect of maximizing ROI with Google Ads. By implementing effective bidding strategies, optimizing conversion value, and measuring conversion success through conversion tracking, businesses can work towards increasing their conversion rate and ultimately improving their cost per acquisition.


In conclusion, the average cost per conversion on Google Ads varies depending on the advertising platform and industry. On the search network, it is $56.11, while on the display network, it is $90.80.

It is important for advertisers to consider these benchmarks and factors influencing cost per conversion in order to optimize their strategies.

As the future outlook for cost per conversion on Google Ads evolves, advertisers will need to adapt and implement effective strategies to achieve better results.